101 Ways To Optimize Your Online Store

Give a product title and a product description for every product in your store. Your customers will want to know what you are selling and the details about your products. Include information like color, sizes, dimensions, material and even how to use when you are describing your products.

This is a good way of letting your customers have a feel of what it is like wearing, using your products, especially when you are selling apparels & accessories. It also gives your customers an idea the size, how to mix and match and use your products.

Customers will want to email or speak to the owner of your shop for reasons. They might want to ask if you can personalization a design, ask for discount for a bulk purchase, cash on delivery, feedback on your product, ask for you permission to put a link to your shop on their blog and many more.

A sitemap is a page that shows all the links available. If your customer cannot find a page, they could use a sitemap to search for the page that they want.

Here is an example: http://www.cafepress.com/keepsake_arts/1888887

After your customers have checked out, you should lead your customer to a "Thank you for your purchase" page so that your customers will be sure that their orders have gone through. This thank you page is also great for newsletter subscription and special discount coupons for future buys. Since your customer has already agreed to place an order with you by providing their personal information, your customers will feel more comfortable subscribing to your newsletters. You can get your customers to introduce some of their friends to your online stores by offering special discount codes just for their friends.

An example: http://www.cafepress.com/keepsake_arts/3474623

Meta-tags descriptions and keywords are very important on all websites. Although some major search engines claim that they are ignoring meta tags and their descriptions, some smaller search engines still depend on them.

Another reason why you should not ignore them is that there are a lot of websites that allow you to submit your shop will search for these meta tags and their descriptions in your website coding. Some classified allows you to enter a website address and after clicking a button, they will automatic fill in your site name and descriptions in their form for you. Some modules in Squidoo does that as well. It can save you lots of time without typing these descriptions over and over again.

Do not spam your meta tags and descriptions but remember to put important keywords on them. Here is an example of where you should put your meta tags and description of your website. It is found on top of your website coding.

EXAMPLE PICTURE!

Create a testimonial page on your store. Ask your customers for permission to publish their comments on your testimonial page. Reward them with special discount coupons if they allow you to use their real names. A testimonial page will give your potential customers more confidence with your products and service.

Get your customers to send in pictures of them using or wearing your products. Get permission from them to use their pictures. Put some of these photos on your shop. When you have collected lots of photos from your customers, put them in photo image hosting sites such as Flickr. Tag these photos with proper keywords in these photo image hosting sites so that you can drive more visitors to your shops.

If you are using the default 404 error page, it will mean that your customer have only 2 choices when they reach a non existence page of your site. They will either click the "back" button, continue to be confused where they want to go, or they will just give up and close your page. Your visitor might have arrived to your non existence site from an exterior link and if they choose to click the "back" button, they will not be able to visit your site at all.

Tell your customer that they are lost or have reached a non existence page of your site. Provide them a simple sitemap of your shop or website so that they can decide where they want to go to get the information they need.

This is good to have if you are selling your products worldwide. Not everybody understands English. Customers will also find your site a much friendlier site to surf if you speak their language. This is important especially when a non English speaking customer is trying to understand your shipping rates and ordering procedure.

This is a good to have if you are selling your products worldwide. It is really useful if you are accepting different currency.

Allow customers to order your products by calling you. Some customers are just not comfortable ordering online especially when they have not tried doing that before. Speaking to a real person makes them feel that it is a real business or retail shop. Some customers might want to ask you some questions on your products that they cannot find on your website. It gives you a good chance to talk direct to your customers and understand their wants from their point of view. You might even find ways to improve what you have done through talking to them.

If you are not comfortable with customers who might call you in the middle of the night, get a spare phone with another phone number as your business phone. You can put in the time range that your customers can call you on your websites. After the specify time, you can choose to switch off your phone.

This is to give your customer more confident and trust that your online shop is a real shop. It will be even better if you can install a live video on your brick and mortar shop or your office and let your online customers see your operation from your website or online shop.

Open an Online Business in 10 Days

Product Information
Internet businesses are hot again. More and more people are shopping online. Investment firms are showing a renewed interest in internet startups. It's the perfect time to turn your e-business dream into reality, and you can do it in just 10 days.

This powerful 10-day plan walks you through:

* Avoiding the 10 most deadly mistakes in site design
* Developing high-impact content
* Creating traffic builders to get more visitors and turn them into buyers
* Customer service strategies that keep your shoppers satisfied and loyal
* Providing a safe shopping experience
* Keeping your site protected from hackers and frauds
* And more!

This is an opportunity for your store visitor to introduce another customer to you. And the best of all, your visitors are doing it for you for free.

Visitors love polls. Sometime they love poll so much that they want to be interview again and again. Why not make use of this opportunities to find out more from your customers?

You can send your discount coupons to your customer's email or discount coupon can appear on the page when the customers have completed their purchase. This is to encourage your customers to shop on your store again or pass the discount coupons to their friends or family members.

Be professional with your store. Spelling and grammar mistake gives very bad impression of your websites and products. Badly design stores with broken English give an impression to customers that the sale service will be just as bad. Online shoppers are careful about giving away their credit cards numbers or their money because there are spam everywhere.

Search engines and customers do not like broken links. Broken links give a feeling that you have not update your website and store for a long time and it gives an impression that you are not doing your work.

The Handmade Marketplace

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It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.

First, determine the right price for every item - not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy.

Search engines cannot read what is inside your frame. If you are using frame on your websites, it will appear that there is no keywords on your site. Search engine will have no idea about you are trying to do on your site.

... you'll automatically be making a donation to The Acumen Fund, working to solve global poverty.

Doesn't that feel good?

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