101 Ways To Optimize Your Online Store
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Optimize Your Store First
Before you start promoting your online stores, make sure that your store is ready for marketing. There is no point doing all the promotion when your store is not ready. Customers do not like to visit a store when it is still under construction and it looks unprofessional. Here are a few lists of things to make sure that you are ready.
Add products titles and products descriptions to your products
Give a product title and a product description for every product in your store. Your customers will want to know what you are selling and the details about your products. Include information like color, sizes, dimensions, material and even how to use when you are describing your products. Have pictures of real models using your products
Create a "Contact us" page for your store
101 Ways to Market Your Online Jewelry Shop
Free and Cheap Ways to Market, Promote, Advertise, and Increase Traffic to Your Online or Etsy Jewelry Shop and Sell Your Jewelry Now
101 Ways to Market Your Online Jewelry Shop: Free and Cheap Ways to Market, Promote, Advertise, and Increase Traffic to Your Online or Etsy Jewelry Shop and Sell Your Jewelry Now
Amazon Price: $15.95 (as of 02/17/2012)![]()
List Price: $15.95
Used Price: $14.26
Release Date: 12/31/1969
Usually ships in 24 hours
Create a sitemap for your store
A sitemap is a page that shows all the links available. If your customer cannot find a page, they could use a sitemap to search for the page that they want.Here is an example: http://www.cafepress.com/keepsake_arts/1888887
Create a "Thank You for your purchase page" for your store
After your customers have checked out, you should lead your customer to a "Thank you for your purchase" page so that your customers will be sure that their orders have gone through. This thank you page is also great for newsletter subscription and special discount coupons for future buys. Since your customer has already agreed to place an order with you by providing their personal information, your customers will feel more comfortable subscribing to your newsletters. You can get your customers to introduce some of their friends to your online stores by offering special discount codes just for their friends.An example: http://www.cafepress.com/keepsake_arts/3474623
Add meta-tags and keywords to your store
Meta-tags descriptions and keywords are very important on all websites. Although some major search engines claim that they are ignoring meta tags and their descriptions, some smaller search engines still depend on them.Another reason why you should not ignore them is that there are a lot of websites that allow you to submit your shop will search for these meta tags and their descriptions in your website coding. Some classified allows you to enter a website address and after clicking a button, they will automatic fill in your site name and descriptions in their form for you. Some modules in Squidoo does that as well. It can save you lots of time without typing these descriptions over and over again.
Do not spam your meta tags and descriptions but remember to put important keywords on them. Here is an example of where you should put your meta tags and description of your website. It is found on top of your website coding.
EXAMPLE PICTURE!
307 Ways To Build a Successful Web-Shop
Request testimonials from your customers
Create a testimonial page on your store. Ask your customers for permission to publish their comments on your testimonial page. Reward them with special discount coupons if they allow you to use their real names. A testimonial page will give your potential customers more confidence with your products and service. Create a photo gallery page showing your customers using or wearing your products
How To Start A Head Shop Online Store
Customize your 404 error page
If you are using the default 404 error page, it will mean that your customer have only 2 choices when they reach a non existence page of your site. They will either click the "back" button, continue to be confused where they want to go, or they will just give up and close your page. Your visitor might have arrived to your non existence site from an exterior link and if they choose to click the "back" button, they will not be able to visit your site at all.Tell your customer that they are lost or have reached a non existence page of your site. Provide them a simple sitemap of your shop or website so that they can decide where they want to go to get the information they need.
Offer different mode of payment
Not everyone own a credit card and love paypal. The best method is to offer a few payment option in your online shop.Below is a list of payment option you can consider to offer in your online shop.
- Paypal
- PayPal is the safer, easier way to pay and get paid online. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, buyer credit or account balances, without sharing financial information.
- WorldPay - Internet Payment Solutions for Credit and Debit Card Processing by the World's Leading Payment Service Provider.
- Internet Payment Solutions for Credit and Debit Card Processing by the World's Leading Payment Service Provider.
- Google Checkout
- Google Checkout is a fast, secure checkout process that helps increase sales by bringing you more customers and allowing them to buy from you quickly and easily with a single login.
Offer other languages in your store
This is good to have if you are selling your products worldwide. Not everybody understands English. Customers will also find your site a much friendlier site to surf if you speak their language. This is important especially when a non English speaking customer is trying to understand your shipping rates and ordering procedure. Tailoring new websites to appeal to those most likely to shop online
Tailoring new websites to appeal to those most likely to shop online [An article from: Technovation]
Amazon Price: $8.95 (as of 02/17/2012)![]()
List Price: $8.95
Used Price:
Release Date: 12/31/1969
Available for download now
Include a currency convertor in your store
Place your phone number on your store
If you are not comfortable with customers who might call you in the middle of the night, get a spare phone with another phone number as your business phone. You can put in the time range that your customers can call you on your websites. After the specify time, you can choose to switch off your phone.
Add your photo, your staff photos or your brick and mortar storefront to your store
This is to give your customer more confident and trust that your online shop is a real shop. It will be even better if you can install a live video on your brick and mortar shop or your office and let your online customers see your operation from your website or online shop. Open an Online Business in 10 Days
Open an Online Business in 10 Days
Product Information
Internet businesses are hot again. More and more people are shopping online. Investment firms are showing a renewed interest in internet startups. It's the perfect time to turn your e-business dream into reality, and you can do it in just 10 days.
This powerful 10-day plan walks you through:
* Avoiding the 10 most deadly mistakes in site design
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* Providing a safe shopping experience
* Keeping your site protected from hackers and frauds
* And more!
Include a "Tell a friend" form on your product page
Add a poll to your store
- Pollhost.com - Get a free poll for your website.
- Pollhost offers completely free website polls. Visit now to instantly create a free poll for your website or blog.
- Vizu: Free Web Polls for your Blog, MySpace or Facebook page. Opinion Polls and Affordable Market Research.
- Create a free web poll and put it on your blog, MySpace, Facebook or other social page. Also try Vizu Answers for opinion polls and affordable market research.
Create a page and archive all your old polls in your store
Offer special discount coupons for customer's next purchase when they check out from your store
You can send your discount coupons to your customer's email or discount coupon can appear on the page when the customers have completed their purchase. This is to encourage your customers to shop on your store again or pass the discount coupons to their friends or family members. Get someone to proof read your store for spelling and grammar mistake
Check and delete any broken links
The Handmade Marketplace
How to Sell Your Crafts Locally, Globally, and On-Line
The Handmade Marketplace
Product Information
It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.
First, determine the right price for every item - not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy.
Do not uses frame on your online store
Search engines cannot read what is inside your frame. If you are using frame on your websites, it will appear that there is no keywords on your site. Search engine will have no idea about you are trying to do on your site. Check that your online store work and display correctly on all kinds of browsers
You can download different type of browsers for free at these websites for testing out your online shops.
- Internet Explorer 7: Get It Now
- Learn more about the latest version of Internet Explorer. Download and try Internet Explorer 8 today.
- Firefox
- Upgrade your Firefox and download it here.
- Safari
- It's a browser. It's a platform. It's an open invitation to innovate. Whether on a Mac, PC, iPhone, or iPod touch, Safari continuously redefines the browser, providing the most enjoyable way to experience the Internet.
- Opera Browser | Faster & safer Internet | Free Download
- Opera gives you the full Web experience everywhere
- Konqueror - Konqueror - Web Browser, File Manager - and more!
- K Desktop Environment Homepage, KDE.org
- Google Chrome - Download a new browser
- Google Chrome is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier.
- Maxthon Browser
- Full-Featured Browser
- Flock Browser - The Social Web Browser
- Flock is a free web browser. Built on Mozilla's Firefox, Flock enables you to instantly upload photos, share photos and videos by drag-n-drop, blog, and get notified when your friends update profiles on social media sites like Facebook, Twitter, Flickr and YouTube.
- Epiphany
- Epiphany is the web browser for the GNOME desktop. Its goal is to be simple and easy to use. Epiphany ties together many GNOME components in order to let you focus on the Web content, instead of the browser application. As part of the GNOME project, Epiphany is Free Software.
- K-Meleon
- K-Meleon is a fast and customizable lightweight web browser for Windows, based on the rendering engine of Mozilla. K-Meleon is free (open source) software released under the GNU General Public License.
- Download AOL Explorer - AOL Downloads
- Welcome the next generation of Internet browsing.
After you have completed the above list...
...you should move on to read...
Number of Online Stores You Owned
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mylinkcenter
Jan 30, 2012 @ 11:20 am | delete
- Awesome .. like this lens very much.
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alkhattabbatik
Nov 14, 2011 @ 1:41 am | delete
- what a info!! I LOVE it.. :)
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blazingzone
Sep 1, 2011 @ 3:27 am | delete
- Thanks for all the tips and advice. Awesome Lens!
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ANYclothingDesigns
Jun 13, 2011 @ 12:08 am | delete
- thanks for making such a great lens!
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outsource123
Nov 29, 2010 @ 6:08 am | delete
- Cheers, that lense was pure awesome.
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by draik
Hi, I am Draik. I am a mom to a young boy, a cat lover and collector, a degree graduate, a wife, a daughter, an online shopkeeper & a lensmaster at Squidoo.... more »
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