Optimize Your Store First
Before you start promoting your stores, make sure that you stores are properly optimized so that search engines and human beings will love you.
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101 Ways To Optimize Your Online Store
- Add titles, descriptions & tags to your products.
- Have pictures of real models using your products.
- Write newsworthy story/articles that contains valuable informations, statistics, case studies and how to tips on your products/store.
- Provides free informations, entertainment or freebies in your store.
- Create a "Contact Us" page for your store.
- Create a sitemap for your store.
- Submit your sitemap to Google.
- Create a "Thank You for your purchase page" for your store. Here is an example.
- Add meta-tags and keywords to your store. Use Google keyword tool to help you.
- Create a blog for your stores. You can use Blogger, , and many more.
- Create monthly newsletters for your store. You can use Mailchimp or YourMailingListProvider.
- Add a "Sign up our newsletter" form on your thank you page. Example: http://www.cafepress.com/keepsake_arts/3474623
- Keep an archive of your old newsletters in your store. Example: http://www.cafepress.com/keepsake_arts/3561829.
- Promise your newsletter subscribers that you will not sell, share their email with outside parties and you will not spam them before they sign up.
- Let your subscribers know how often you will send them your newsletter before they sign up.
- Request testimonials from your customers, create a testimonial page on your store.
- Get your customers to send in pictures of them using/wearing your products. Get permission from them to use their pictures.
- Create a photo gallery page showing your customers using/wearing your products.
- Customize your 404 error page.
- Translate your store to other laugauges.
- Include a currency convertor in your store.
- Create an affiliate page on your store. Invite affiliates to sell your products.
- Design standard banners with all kinds of sizes. Give your affiliate plenty of choices. Check Standard Banner Sizes for your reference.
- Place your phone number on your store. Allow customers to order your products by calling you.
- Add your photo, your staffs photo or your brick and mortar storefront to your store.
- Include a "Tell a friend" form on your product page.
- Add a poll to your store. You can get a free polls at Pollhost or Vizu.
- Create a page and archive all your old polls in your store.
- Offer special discount coupons for customers next purchase when they check out from your store.
- Get someone to proof read your store for spelling and grammar mistake.
- Print namecards for your online store.
- Check and delete any broken links. Do this often.
- Do not use frame on your online store.
- Check that your online store work and display correctly on all kinds of browsers. Example: Internet Explorer, Firefox, Netscape, Safari, Opera and more.
- Check that your store designs display correctly/nicely on different screen resolutions. Example: 1300x1300, 1024x768, 1280x800, 1280x1024, 1440x900, 1280x768, 1680x1050, 1152x864, 1280x854, 1600x1200 and more.
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New Guestbook
Very very useful plenty of info. I'll be back soon.
Posted July 10, 2008
| glowchick
Excellent stuff here. Keep up the good work! Posted June 06, 2008 |
| norbi
Fantastic post. Thank you so much. Eye opening. Posted February 24, 2008 |
| bmthour
What a fantastic lens. There is so much information here, I lensrolled you and favorited you. I know I will come back often. Thanks for the info. Posted February 22, 2008 |
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