101 Ways To Optimize Your Online Store

Optimize Your Store First

Before you start promoting your stores, make sure that you stores are properly optimized so that search engines and human beings will love you.

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101 Ways To Optimize Your Online Store

Add titles, descriptions & tags to your products.
Have pictures of real models using your products.
Write newsworthy story/articles that contains valuable informations, statistics, case studies and how to tips on your products/store.
Provides free informations, entertainment or freebies in your store.
Create a "Contact Us" page for your store.
Create a sitemap for your store.
Submit your sitemap to Google.
Create a "Thank You for your purchase page" for your store. Here is an example.
Add meta-tags and keywords to your store. Use Google keyword tool to help you.
Create a blog for your stores. You can use Blogger, , and many more.
Create monthly newsletters for your store. You can use Mailchimp or YourMailingListProvider.
Add a "Sign up our newsletter" form on your thank you page. Example: http://www.cafepress.com/keepsake_arts/3474623
Keep an archive of your old newsletters in your store. Example: http://www.cafepress.com/keepsake_arts/3561829.
Promise your newsletter subscribers that you will not sell, share their email with outside parties and you will not spam them before they sign up.
Let your subscribers know how often you will send them your newsletter before they sign up.
Request testimonials from your customers, create a testimonial page on your store.
Get your customers to send in pictures of them using/wearing your products. Get permission from them to use their pictures.
Create a photo gallery page showing your customers using/wearing your products.
Customize your 404 error page.
Translate your store to other laugauges.
Include a currency convertor in your store.
Create an affiliate page on your store. Invite affiliates to sell your products.
Design standard banners with all kinds of sizes. Give your affiliate plenty of choices. Check Standard Banner Sizes for your reference.
Place your phone number on your store. Allow customers to order your products by calling you.
Add your photo, your staffs photo or your brick and mortar storefront to your store.
Include a "Tell a friend" form on your product page.
Add a poll to your store. You can get a free polls at Pollhost or Vizu.
Create a page and archive all your old polls in your store.
Offer special discount coupons for customers next purchase when they check out from your store.
Get someone to proof read your store for spelling and grammar mistake.
Print namecards for your online store.
Check and delete any broken links. Do this often.
Do not use frame on your online store.
Check that your online store work and display correctly on all kinds of browsers. Example: Internet Explorer, Firefox, Netscape, Safari, Opera and more.
Check that your store designs display correctly/nicely on different screen resolutions. Example: 1300x1300, 1024x768, 1280x800, 1280x1024, 1440x900, 1280x768, 1680x1050, 1152x864, 1280x854, 1600x1200 and more.

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