Growing Up 70s

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Life in the 1970s

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Each decade has it's contribution to history and a wealth of memories for those living at the time. Some have said that the 70s were a decade when nothing happened but in retrospect we know it's not true.

Growing up 70s was different from growing up in another generation. The news, the music, the movies, the fashion, the fad's and everything about this decade were unique and distinct. Read on to reminisce about life in the 1970s and to add your own ideas!

1970s News 

Growing Up 70's Meant War, Scandal, and Oil Embargos

In the early 1970s, the US was still involved in Vietnam. Troops were sent into Cambodia to attack military bases and Ho Chi Minh was bombed. Footage of the bloodshed was aired routinely on the evening news. Anti-war riots continued on college campuses and four students were shot dead at Kent State University. US involvement in the war ended in Vietnam, Cambodia, and Laos in 1973 as Henry Kissinger worked with North Vietnamese negotiators.

In the US, Richard Nixon was President as the decade began but by 1974 he resigned in the midst of the Watergate scandal in which he was potentially facing impeachment for his role in the break-in and cover up. For the first time in history, the new president, Gerald Ford was not elected, as he had been appointed Vice President when Spiro Agnew left that office under fire for tax evasion.

The 1972 Olympics held in Munich, Germany were marred when terrorists took Israeli athletes hostage. Two were killed immediately and the other nine died during a failed rescue attempt.

An Arab oil embargo caused lifestyle changes in 1973 and beyond; from rationing of fuel to further limiting speeds on highways.

In 1976, the US celebrated it's bicentennial year.

Jimmy Carter was elected to the US presidency in 1976. The Ayatollah Khomeini returned to Iran and with worsening relations with the US, some Iranian students took 63 Americans hostage until their release in 1981. The fear of another war was very real for those of us just "coming of age".

By 1978 the Revered Jim Jones had established the People's Temple of the Disciples of Christ and in a commune in Jonestown, Guyana he led nearly 900 of his followers in a mass suicide via consumption of a cyanide and Kool-Aid drink.

Space exploration continued to advance. In 1976 "Viking" was the first spacecraft to land on mars. It provided over 52,000 photographs of that planet. The Space Shuttle, a next generation space craft, was introduced in 1977 as it made it's initial test flights.

In 1978, Louise Brown became the first "Test Tube Baby" as Patrick Steptoe and Robert Edwards implanted a previously fertilized egg into the uterus of her mother.

With facilitation by Jimmy Carter, Egypt's Anwar Sadat and Israel's Menachem Begin worked through the Camp David accord to improve official relations between their countries.

Famine was rampant in Ethiopia throughout the 70's and hit Bangladesh as well.

Three Mile Island in Pennsylvania saw a nuclear accident in 1979 but large scale radiation leakage was averted.

On the Brink: A few things that weren't quite yet news in the 1970s 

Growing Up 70s Meant No PC at Home

AIDS had not yet been identified although health organizations and physicians were surely seeing the first cases.

Personal Computers were just entering the market in the latter half of the 1970s but Microsoft hadn't yet developed MS DOS and Bill Gates was a young pup just starting his business. The internet wasn't around.

The first Space Shuttle had yet to make it's maiden voyage.

The 1970s News Headlines 

If you're interested in a retrospective or a look at the news of the day, these books cover the 1970's well. For more of a fun look back however, you can see Darryll Sherman's "My 70's Book", available on Amazon as well.

What News Do You Remember from Your Life in the 1970s? 

Add Your Own Below

Margaret Thatcher, 1st Woman Prime Minster of the UK

7 points

United States Bicentennial

Officially celebrated on July 4, 1976, there were more...6 points

The Apollo 13 Mission

Disaster but they made it back anyway.3 points

SkyLab Missions begin

3 points

Cars Get Catalytic Converters

3 points

The First Video Games - Pong And Space Invaders

2 points

Nixon goes to China and we get Pandas

1 point

Pat Nixon's House Burned Down

Pat Nixon's childhood home was burned by vandals i more...1 point

Nixon Resigning

I was born in 1967. I distinctly remember when my more...1 point

The First Star Wars Movie

1 point

Battlestar Galactica

1 point

The Six Million Dollar Man

1 point

The Final US Pullout From Vietnam

The US's final pullout from Vietnam was chaotic ni more...0 points

1970s TV Shows 

Growing Up 70s Meant Sitcoms, Detectives and Cops on TV

Although the hit series MASH was set during the Korean War, it is generally considered to be a statement regarding the US involvement in Vietnam. It was based on a popular movie, ran for an impressive 11 years, and continues to this day in reruns.

All in the Family was another popular series and focused on social issues including race and other more controversial topics of the time.

Happy Days was a more light hearted offering. Set in the 1950's, it's wholesome image was part of it's appeal. "Fonzi", the cool high school dropout (Thumbs up "aaayy!) made a star of Henry Winkler at the time. Other popular shows also looked back on "simpler" times such as Little House on the Prairie and The Waltons which was set during the depression.

A staple of youngsters in the early 70's was The Brady Bunch with a blended family including 3 girls and 3 boys; all with short skirts, long hair, and squeaky clean lives.

African Americans made significant in roads in broadcast television during the 1970's. Good Times with Jimmy JJ Walker, Sandford & Son, and The Jeffersons who were "movin' on up" were examples of popular shows which featured black families.

Kermit the Frog burst on to the scene with The Muppets and John Travolta gained fame as Vinnie Barbarino on Welcome Back Kotter.

Cops and private eyes began to fill up the TV schedule too. Shows like Adam 12, Kojak, Hawaii Five-O, and the Rockford Files were successful. Even westerns, like Alias Smith and Jones were about crime fighting, in this case two outlaws who decide to fight on the right side of the law.

Escapism could also be found however in super heroes. Shows such as Wonder Woman, The Bionic Woman, and the Six Million Dollar Man were examples.

Another significant offering from the 1970's was the introduction of Saturday Night Live which introduced great comedians as well as a play-doh character named "Mr. Bill".

Other 1970's TV Shows 


Welcome Back Kotter

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the odd couple tv series

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MARY TYLER MOORE

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Chico and the Man

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Taxi

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The Partridge Family Opening TV Theme Song 1970

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Charlie's Angels Opening (First Season 1976)

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The Love Boat

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What TV Shows Do You Remember from Your Life in the 1970s? 

Add Your Own Below

The Mary Tyler Moore Show

9 points

The Bob Newhart Show

9 points

The Waltons

We would gather as a young family to watch the Wal more...8 points

The Rockford Files

8 points

Starsky and Hutch

7 points

The Electric Company

6 points

Little House on the Prairie

6 points

Mary Hartman, Mary Hartman

4 points

The Incredible Hulk

4 points

H. R. Puff n Stuff

3 points

Captain Kangaroo

I loved Mr. Green Jeans & the ping pong balls more...3 points

The Mod Squad

2 points

Kojack

2 points

Eight Is Enough

2 points

The Lawrence Welk Show

My mom made us watch this every week, and thanks t more...1 point

Kolchak: The Night Stalker

It was only on for one season, but it remains one more...1 point

1970s Fashion 

Growing Up 70's Meant Going from Hip Huggers to Polyester

1970's fashion was somewhat diverse. In the early 70's hip hugger pants, midriff tops, wide belts, smock tops, and bell bottom/elephant pants were popular items. White belts and white shoes weren't uncommon, and hot pants, body suits and halter tops were coming along.

In the early part of the 1970's POW/MIA bracelets graced the wrists of many young girls as they bore the names of soldiers missing in the war.

Skorts (and coulottes) offered an alternative to shorts and skirts. Girls started wearing pantsuits, A-line skirts, goucho pants, peasant blouses and granny boots. Guys on the other hand often got by with a muscle shirt, rock band or tie-dyed T-shirt. Of course, if they were really stylin' plaid pants, similar to what girls had, fit the bill. Paisley shirts were another trend. Adult men went the way of leisure suits while women went for bow blouses and wrap skirts.

Some of the late 60's hippie influence was still evident in fringed suede jackets, crocheted vests, ponchos, army jackets, and earth shoes. Cut off denim shorts were cool and tube socks were common with Adidas and Nike shoes entering the picture. And who could forget Mood Rings?

Time wore on and clogs, Dr. Scholl sandals, moon boots, and then platform shoes all decked our feet while maxi coats and wind breakers were common sights. Painter pants emerged and stuck around for quite awhile.

The Disco era and Punk music brought in glam, with a special focus on all things polyester, satin and sequins. Jeans had to be designer and eye glasses large.

What are the Fashions You Remember from Your Life in the 1970s? 

Add Your Own Below

Bell Bottoms

11 points

Afro perms :)

5 points

Ugly wild print shirts!

The men wore these ugly shirts - wild prints!4 points

Polyester

Uncomfortable and ugly polyester clothes that didn more...4 points

Indian Print Shirts with mirrors

Thin and almost see through worn over ripped bluej more...2 points

Track Shoes and Jogging Suits

1 point

Dittos

1 point

Cowboy Shirts

Urban Cowboy Western Wear1 point

Nik Nik shirts

1 point

Chucka boots and Desert boots

1 point

Crochet Poncho

With lots of fringe!0 points

1970s Music 

Growing Up 70s Meant Moving on From the Beatles to Disco

Rock, Disco and Punk were all big in the 1970s. The early part of the decade saw the loss of a few big names in Rock music. Both Janis Joplin and Jimi Hendrix died of an overdose in 1970. In addition, the Beatles broke up and went out on their own.

Three Dog Night, Simon & Garfunkel, the Rolling Stones, and the Guess Who were still around. Carole King had one of the biggest "albums" of all time, entitled "Tapestry".

With the Beatles phased, out Elton John stepped in and bands like Fleetwood Mac and The Eagles rose. Individual stars like Linda Ronstadt, James Taylor, Jim Croce, Bruce Springsteen, Olivia Newton-John, Carly Simon, Robert Palmer, and Barry Manilow were "on the charts". ABBA entered the picture in 1972 and had a world wide audience.

Helen Reddy's hit "I am Woman" became an anthem for feminists as women continued their struggle for equality and just as young girls were gaining in school atheltic programs.

Heavier "rock" included names like KISS, Led Zepplin, AC/DC, Aerosmith, Kansas, the Doobie Brothers, and Foreigner.

Southern Rock became popular too with Charlie Daniels, the Marshall Tucker Band, Lynard Skynard, and others. Texas had it's own coming with ZZTop, Edgar Winter, Waylon, Willie and others.

The Bee Gees, Donna Summer, and K.C. and the Sunshine Band welcomed in Disco late in the decade. Earth,Wind,&Fire, Kool & The Gang, The O'Jays, The Average White Band, the Ohio Players and the Commodores provided a wonderful blend of soul and R&B known as Funk which was also great for dancing.

Near the end of the decade the Sex Pistols, The Clash, the Ramones, and the likes of David Bowie rolled out Punk to the mass audience.

1970s Music Videos 


Elton John-Goodbye yellow brick road

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The Clash - Should I stay or should I go

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Who Was Your Favorite 1970s Band? 

Add Your Own Below

The Steve Miller Band

4 points

Credence Clearwater Revival

4 points

Talking Heads

4 points

Pink Floyd

4 points

The Village People

2 points

The Moody Blues

2 points

Bob Seger

2 points

Willie Nelson

1 point

David Bowie & The Spiders From Mars

1 point

Thw Sweet

1 point

Bad Company

1 point

AC/DC

1 point

KISS

1 point

Genesis

1 point

Yes

1 point

Focus

as in Hocus Pocus1 point

Jethro Tull

1 point

Emerson Lake And Palmer

1 point

Mike Oldfield

1 point

The Who

1 point

The Jam

1 point

The Clash

1 point

Bread

Anything by David Gates0 points

Marc Bolan & T-Rex

0 points

AC/DC

0 points

Bad Company

0 points

AC/DC

0 points

Bob Seger

0 points

Chicago

0 points

1970s Hairstyles 

Growing Up 70s Meant Afro's, Layered Hair and Shags

From my recollection, a girl or young woman's hair style started the decade as long and straight, no bangs, and often parted in the middle. Later, "shags" came along, shorter and layered, and were sported by stars like Rod Stewart. Yes, and by the end of the 70s, hair had completed it's transition to the other extreme; either short and spiked up for a punk look or feathered, layered, frosted, and probably permed to look like Farah Fawcett's mane on Charlie's Angels. It was the precursor for the big hair of the 80's decade which spelled big success for hot rollers and curling irons. On the other hand, Olympic Ice Skater Dorothy Hamil's short wedge cut was often seen as well.

Guys had longer hair too, and side burns often. "The Dry Look" came along and blow dryers became popular. Guys even started using hair spray. Afros were sported by millions as well but the Jheri Curl became more popular by the end of the decade.

1970s Movies 

Growing Up 70s Meant Clint Eastwood, Star Wars, and Saturday Night Fever

Actors like Clint Eastwood, Al Pacino, Marlon Brando, George C. Scott, Gene Hackman, Jack Nicholson, and Barbara Streisand were big names in the 70's. Ali MacGraw, Sylvester Stallone, Linda Blair, Cissy Spacek, Richard Dreyfus, Diane Keaton, Dustin Hoffman, Harrison Ford, Meryl Streep, Sigourney Weaver, Christopher Reeve, and John Travolta were newer on the scene.

The decaded started out with some controversial films like MASH (anti-war) and A Clockwork Orange (predictions of a violent future) but also offered lighter themes like Little Big Man and a soon to be classic, Love Story. The Godfather, Jesus Christ Superstar, Deliverance, American Graffiti and The Way We Were were other big films.

Disaster films came on strong too. The Poseidon Adventure and The Towering Inferno were hits and even Airport, a spoof on disasters did well at the box office. Clint Eastwood westerns like Dirty Harry and High Plains Drifter were popular. Horror films like The Exorcist, Carrie, and the Omen were a draw for crowds as well.

The mid 70's brought us the Rocky Horror Picture Show, Jaws, Rocky, and the mega hit Star Wars. Saturday Night Fever was of course a symbol of the disco era. Close Encounters of the 3rd Kind, Annie Hall, and A Star is Born were other big hits.

At the close of the decade Superman, Grease, and the first Star Trek movie made it to the screen. Films such as Kramer vs Kramer, Apocalypse Now, Alien, Animal House, and Halloween were other favorites.

1970s Movie Videos 


Shaft trailer (1971)

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Close Encounters of the Third Kind - Special Edition Trailer

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Jesus Christ Superstar (1973) I Dont Know How To Love Him (11) (((Stereo)))

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Rocky trailer (1976)

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One flew over the cuckoo's nest

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What 1970s Movies Do You Remember? 

Add Your Own Below

One Flew Over the Cuckoo's Nest

8 points

Saturday Night Fever

7 points

The Sting

6 points

Benji

4 points

Escape From Witch Mountain

4 points

Jaws

I lived on a lake and even though no sharks were t more...4 points

Patton

3 points

The French Connection

3 points

Smokey and the Bandit

3 points

Taxi Driver

2 points

Free to Be... You and Me

2 points

Tommy

1 point

Macon County Line

1 point

Serpico

0 points

1970s Fad's and Fun 

Growing Up 70s Meant Streaking, Pet Rocks, and Atari Video Games

There were a few fads in the 1970s. Streaking was probably one of the more memorable. So popular was removing all of your clothes in a public place and running to avoid capture, that songs were written in it's honor.

Truckers enjoyed the spotlight too. Songs about their lifestyle burst onto the scenes, CB radios became popular accessories in cars, and phrases like "Keep on Trucking" and "That's a 10-4 Good Buddy" were heard routinely.

Pet Rocks, lava lamps, and waterbeds were popular while strobe lights and black lights were often found in a teenager's room.

Interior decorating often still included colors such as avocado and gold. Even appliances. Shag rugs graced many floors. Furniture upholstered with crushed velvet and mirrored walls were also common in some circles.

Kids had a Spirograph to draw colorful designs, Legos to build almost anything, and other favorites like an Etch-A-Sketch or a Lite Brite set. Weebles, Easy-Bake Ovens, Creeple People, Nerf Balls, Hot Wheels (which entered the scene in the 60's), and Slime were among other popular choices. Twister, Aggravation, Battleship, and Yahtzee were around in addition to the more traditional board games like Monopoly and Life. Rubik's Cubes and Air Hockey sets came along and in the march toward today's video games, Pong and early Atari games were very well received.

Big Wheels were for the little ones and Banana Seat Bikes were popular with kids who were a bit older. Kids who were really lucky however got a mini-bike or moped.

In the 1970s iPods were unheard of and records and tapes were the medium of music. Everyone had a clock radio and a stereo record player. Quadrophonic sound was available and many kids enjoyed their cassette recorder to capture music off of the radio. In cars, 8-track players were around but lost out to cassette decks by the end of the decade. We also didn't have the electronic keyboards, but as kids we learned to play a chord organ which luckily required no lessons whatsoever!

In the 1970's cable TV was absent from many homes and network TV stations; ABC, CBS, and NBC were king. Microwave ovens started taking over the market. Cordless phones were just coming out, but of course cell phones were well off in the future.

What Other Toys and Fads Do You Remember from the 1970s? 

Klik-Klacks

Two acrylic balls on a string4 points

I had Pen Pals

With no internet, you could write letters to peopl more...4 points

Seventeen Magazine

4 points

Stretch Armstrong

We even had a Stretch Ocotopus.4 points

Atari

We had the first on in our neighborhood...we were more...4 points

Lite-Brite

I even bought one as an adult to have for my kids4 points

Streaking

The fad was a national sensation for about 3 month more...3 points

Mood rings

3 points

Easy Bake Oven

3 points

Weeble Woobles

3 points

FIsher Price "Little People" Jet Plane

1 point

Channel F

So many people remember the Atari 1600 and Atari 2 more...1 point

Pet rocks

1 point

Alvin the Aardvark

1 point

Dawn Doll

1 point

Transistor radios

1 point

CB Radios

1 point

Evil Knievel stunt motorcyle

You put it on the base, rev it up, and it shoots a more...0 points

Jacks

0 points

1970s Cars 

Grwoing Up 70s Meant Vans and the Fade of the Muscle Cars

Cars were different in the 1970s. Certainly, they were heavier and obviously, they cost less although earnings were also lower. AMC was still around and Datsun was one of the major foreign competitors. Cars with Diesel engines increased in popularity during the "energy crisis". Vans became popular by the middle of the decade but mini-vans weren't really on the scene and SUV's were pretty much unheard of, so people had station wagons until emission standards appeared and gasoline became more scarce.

In 1972, you could get a Cadillac SeVille for just over $6,000 or a Ford Pinto for around $2,000.

"Muscle Cars" were still around in the first half the of 1970s. The Plymouth Road Runner, Chevy Chevelle SS, the Dodge Dart, Charger, and Challenger, and Pontiac Trans Am to name just a few.

Economy cars were certainly on the scene as well. The Ford Pinto, the Chevy Vega, the Chevette, and even the AMC Pacer were domestic options while Fiat and the Volkswagen Rabbit came from abroad.

1970s Car Videos 


Proper 1970s cars

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Those Groovy cars of the 70's

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What 1970s Car Do You Remember That We Didn't? 

Chevy Nova

4 points

Mustang Cobra

3 points

Camaro

3 points

Dodge Duster

3 points

Pontiac Firebird

3 points

Chevrolet Vega

My mom had a yellow one with black interior.3 points

A Cutlass Supreme

2 points

AMC Gremlin

2 points

Stingray

2 points

Chevy Malibu

1 point

AMC Hornet

1 point

Chevelle

1 point

Ford Pinto

1 point

Honda

Little more than a kiddie car, it wasn't taken ser more...0 points

1970s Car Posters 

Click on images to learn more or buy

1971 Ford Mustang Boss 351






1972 Chevy Corvette Stingray Convertible Roadster





1973 White Volkswagen Convertible Super Beetle





 

1970 Dodge Challenger R/T Special Edition






Man Sitting in His Car, Chicama, Peru




1970 Dodge Challenger R/T Hardtop Coupe






1976 Cadillac Eldorado Convertible





1970s Food 

Growing Up 70s Meant Fewer Restaurants and Ethnic Foods

We ate a bit differently in the 70s if I recall correctly. Ethnic foods were less common in the average American household. Meat and potatoes, macaroni and cheese, maybe some spaghetti. Fruits and vegetables were no different, but salads were less elaborate. I doubt that most people took advantage of the wide variety of spices used in many foods today; salt and pepper were king.

Dining out was less common or frequent as well for the average person. Aside from fast food, chain restraunts weren't in full swing. Steak houses were probably the prevalent type of restaurant. Pizza Hut, Kentucky Fried Chicken and McDonald's were around of course.

The "low calorie" or diet foods that were available were generally poor options in my opinion. Drinks like Tab had a very artificial taste to them and were sweetened with cancer related Saccharin.

Junk foods like Ding Dongs and Bugles were popular. Sugary cereals like Count Chocula and BooBerry were for kids while Pop Tarts had competition with Danish Go-Rounds and Toast'Ems. Pop Rocks, No Jelly and Zero candy bars were newer candy products. Pringles potato chips were introduced and Hi-C was the popular fruit punch.

Frozen foods continued to gain momentum in American homes. From the basic Banquet and Morton frozen dinners and pot pies to Steak-Umms which were very thin slices of beef. Even with these the variety was more limited. Hot Dogs were often prepared with "weiner wrap", a refrigerated dough.

Crockpots and microwaves became tools of choice in the kitchen and Hamburger Helper emerged as an answer for those too busy to cook.

Fondue was probably the most "foreign" new fad in kitchens and living rooms across the US.

What Foods Do You Remember from the 1970's? 

Fresca

4 points

Tang

4 points

Moon Sticks

I hope that is what the correct name is but I reme more...3 points

Shake n Bake

....and we helped!2 points

Quisp Cereal

2 points

Wyler's Drink Mixes

1 point

King Vitamin Cereal

1 point

Black Forest Gateaux

1 point

*Seasonal* produce

If it wasn't grape season, we didn't have grapes!1 point

Freshen Up Gum

Not really a food but worth a mention1 point

Other Great 70s Reading 

Growing Up 70s: What Did You Think of the 70s 

Tell us about your life in the 1970s

enslavedbyfaeries wrote...

What a fun look back in time! Yep, I was a child of the 70's and enjoyed this trip down memory lane and even learned a few things about the world I grew up in. Brilliant job on this lens!!

ReplyPosted June 23, 2009

Lensmaster

Darryll wrote

I remember so much - and I loved the '70s! I wrote a book about it all!! It's a ton of fun!

You can see it here: http://www.my70sbook.com

or here at Amazon.com

http://www.amazon.com/My-70s-Book-Kid-Generation/dp/1598586904/ref=sr_1_1?ie=UTF8&s=books&qid=1239288759&sr=1-1

Reply Posted May 26, 2009

Senora_M wrote...

I was born in 1978. Does that count? 5*s!
FREE Samples and Freebies

ReplyPosted April 27, 2009

Tipi wrote...

This has been a pleasant walk down memory lane. Love the lens and the days gone by! :) - Susie

ReplyPosted April 04, 2009

Lensmaster

1973flowerchild wrote

aweome site

Reply Posted March 11, 2009

 
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Photo Credits

Introduction: destinelee.
1970s TV Shows: (A3R)angelrravelor.
1970s News: From the National Archives offered by pingnews.
On the Brink: destinelee.
1970s Fashion: salto14.
1970s Music: Yozza.
1970s Fads and Fun: Steve Rhodes. (no derivative work allowed)
1970s Cars: Brain Teutsch.
1970s Hairstyles: Vincent Bernier.
1970s Movies: made available by Jimivr (No Derivative Work Allowed)
1970s Food: shareski.

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