1 Man Brand

You get a CD that has 8 lessons about all aspects of sales and marketing applied to the small business. They last between 35 and 60 minutes and are in the form of a flash file that is a powerpoint presentation with voice over. If you've forgotten what the titles were here they are again

1. Introduction to Strategy
2. Marketing is the Business - the 7 ps
3. PR
4. Exhibitions and Workshops
5. New product Research and Development
6. Copywriting, Direct Mail and Databases
7. Sales
8. Managing new Media (this is the one about payperclick and blogging)

* You get a free 20 page workbook
* You get sample press release, letter, email, exhibition check list, sales monitoring sheet etc
* You get a free e-book on subconscious selling

Because I really want you to succeed I'm going to throw in a couple of extra goodies.

1 is the PDF of the original "Fast track to e-commerce success" workbook. You can buy it via Amazon for £20 if you like but because it was written in 2001 I'm going to let you have it free. Some of it is a bit outdated but there's lots of good stuff particularly about website design and project planning in it.

And finally so you can keep in contact with each other and discuss business issues you can join my "How to do business" club on Ecademy. This won't cost you a thing and will give you a painless introduction to the world of on-line networking.

Most of us who work for ourselves have a big issue. We can't sell when we're working and we can't work when we're selling.

Either we are busy working and fulfilling obligations or we are running around trying to promote ourselves and our business and ultimately find the next pay cheque. These periods of feast and famine are not just bad for the bank balance - they can be a serious threat to the survival of your business.

1Man Brand is here to change all that. It tells you all you need to know about sales and marketing for only £77 including VAT and delivery. If you plan a better sales and marketing strategy you get a stream of warm enquiries from people who have already decided that they want to work with you - whilst still looking after your existing customers..

Sound to good to be true? We''ve been at this since 1981 and have collided with a few things worth knowing. I set up and ran 4 successful companies and helped hundreds of start up businesses, independent consultants and one man bands get better results and more sales from their marketing strategy.

We've worked for many organisations who wanted to know how small companies used the internet for marketing or who wanted to run training programmes aimed at small companies themselves.

These include Universities like Brunel and Royal Holloway, Corporates like PCWorld, Hewlett Packard and Virgin Atlantic, Training and Membership Organisations like the CIM, West London Business, My 1st Business and Learn Direct and Government Departments like the ODPM, Business Link, the European Union and the DTI.

We did a lot of work for the DTI's UKonline for Business project developing fact sheets, self assessment tool-kits, a complete 3 day e-commerce training programme and a Broadband-in-a-box workshop package including workbooks, videos and powerpoint presentations. Most recently we've just finished a complete e-business training programme for small transport companies.

So what we did was take the stuff you really need to know, integrate it with our own practical business experience and put it all into the 1Man Brand package. So you have the benefit of all this work and experience condensed into 8 easy to follow sections that come with nearly 200 pages of support materials including a 24 page workbook, an e-book on copywriting and the the 100 page workbook FastTrack to e-commerce success.

Once upon a time there was some-one who had worked for a large company for 20 years or so. Let's call him George.

He had worked hard and developed a good position but as time went on he became frustrated in his job, he felt he wasn't appreciated within the organisation and thought there were better ways to do business. Eventually he realised that it was time to move on and strike up on his own.

To begin with he used his reputation and his existing contacts to gain work.

George was good at what he did (something to do with managing projects but he always found it difficult to explain quite what he did do). However he was used to having the support services that a large organisation provides.

All this stopped when he started on his own.

He found that it was really hard to get business and
it looked like the choice was between selling his house to fund the business or caving in and trying to get a another job at a rate well below his previous standard.

You see he'd never learnt that you have to organise yourself to be continually promoting your services while you're working. That the work / prospect / work / prospect cycle has never worked for anyone since business began.

Feeling a bit disheartened with the whole thing George headed to the pub to drown his sorrows and bumped into an old friend who introduced him to 1Man Brand

"What on earth is 1Man Brand?" said George. "Well, it's a CD that shows you how to promote yourself" explained Dave.

"But I do this now, when I'm not working. I ring people up, I send them my brochures, I've set up a web site but no-one seems to come to it. I don't honestly see what more I can do" said George glumly.

"What happens to all that sales activity when you do get some work?" asked Dave.

"Well obviously it gets put on hold until I finish the project.

"sounds like all the other contacts you've made get lost and you're back to square one." Dave replied "That means you have to start all over again in your next break between jobs, right?"

"I suppose that's right", said George - "I'd never thought about it like that. So how does this 1Man Brand thing help with that?"

"Well it tells you what to do to generate enquiries so that you you get them coming in continuously - even when you're working. There are some great tips about how to start selling effectively so that people are already taking you seriously when you start to talk to them." So he bought the CD and everything was wonderful