3 Main Components of an Online Shopping Cart

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Shopping Cart

Unless you have been living under a rock for the last couple of decades, you have probably heard of online shopping, also called ecommerce. You have probably heard the term "shopping cart", but you're not quite sure exactly what it is. Well, obviously you know what a real shopping cart is, but what is an online shopping cart?

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Online Shopping Carts 3 Main Components

Unless you have been living under a rock for the last couple of decades, you have probably heard of online shopping, also called ecommerce. You have probably heard the term "shopping cart", but you're not quite sure exactly what it is. Well, obviously you know what a real shopping cart is, but what is an online shopping cart?

Well, put simply, a shopping cart is a piece of software that runs on the shopping site's server (the computer where the website is located). It enables customers to be able to search for products in your product catalogue, and then add it to their virtual shopping basket and then purchase it.

The ecommerce cart is integrated into the website as a whole, allowing potential customers to use it easily. For example, the ecommerce site may have search links on each of the individual pages, forming part of the site's navigation section. This enables the customer the easiest way to buy from your website.

These ecommerce solution carts can be written in various different programming codes. Some ecommerce software solutions are provided along with the full source code, therefore enabling confident programmers to modify the cart to their own exact preferences. This is useful if the website is fairly complex, or if there are a lot of specific functions that are required for the shopping cart to perform.

Usually, there are three main parts to a shopping cart:

%u2022 Database - this stores all the information, for example all the products, the full details of each of the products, information about customers, current customer orders.
%u2022 Storefront - this displays information to browsing customers, for example product details, the search page, and the checkout page.
%u2022 Administration Area - this enables you as the store administrator to manage your virtual store. Here you will be able to add new products, configure payment and shipping options, process any new orders, etc.

Online shopping is here to stay, and any business that shies away from ecommerce will not survive long in the modern sales world. Shopping carts are an integral part of the whole online shopping experience, so it is vital that you understand them fully if you want to be successful at online business.

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jennycalender

Jenny Calender provides internet marketing and ecommerce sales strategies to companies all over the world. She's worked for both new start ups as well... more »

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