3 Mistakes New Designers make in Corporate Logo Designs

Never go overboard with colors. It makes them unattractive. Companies are not too keen on using more than one color or two at the most. This decision is largely based on the type of industry there are in and the target audience they want to focus on. In any event, pay close attention to the logo design contest brief and determine which colors (if any) the client is comfortable with before designing anything.

The general rule of thumb is to stick with one or two font types at the most when creating a corporate logo design. This is particularly true with corporate business cards. Corporate Logos demand uniformity. Using multiple fonts can give the logos a weird look and therefore should be avoided.

Creativity is the spice of graphic design just as variety is the spice of life. However if viewers can't understand it then it is worth nothing. As a logo designer, it is your job to make sure that the graphical objects and designs you create can get the message across to the target audience. Implementing unrelated or hard to relate imagery in corporate logo designs can and will backfire on the client.