37 inch LG Flatscreen HDTV and LG Widescreen LCD TV

This 37" LCD television with integrated HDTV has advanced true wide viewing angle with 8,000:1 Dynamic Contrast Ratio and 1366 x 768p Resolution - even while viewing at the most extreme angles. Super IPS Technology reduces common distortion and blurring caused by fast motion video and also provides one of the industry's widest viewing angles (178?).LG SimpLink allows for convenient control of other LG SimpLink products using the existing HDMI connection. Six distinct processes contribute to picture improvement. LG's XD Engine takes the low resolution of analog signals to near HD levels by improving brightness, contrast, detail and enhancing color as well as reducing signal noise. This total solution results in cinema-like high-resolution images.

37" widescreen HDTV (16:9 aspect ratio) * high-gloss black finish * built-in digital (ATSC) and analog (NTSC) tuners for over-the-air TV broadcasts (antenna required) * built-in QAM cable TV tuner receives unscrambled programs without a set-top box (cable service required) * Super-IPS (In-Plane Switching) LCD panel for better viewing from the sides * 1920 x 1080 pixels *

Displays HDTV programs in full 1920 x 1080p resolution for a more detailed picture.Unlike other sensors which can only sense brightness of ambient light, LG's "Intelligent Sensor" uses 4,096 sensing steps to evaluate its surroundings. Using a sophisticated algorithm, the LG processes picture quality elements including brightness, contrast, color, sharpness and white balance. The result is a picture optimized for it's surroundings, more pleasing to watch and which can also save up to 50% in power consumption.The AV Mode optimizes the picture into Cinema, Sports, and game Mode according to the video and audio content. The viewer has the ability to quickly choose the correct mode for the picture they are viewing.Automatically enhances and amplifies the sound of human voice frequency range to help keep dialog audible when background noise swells.This TV contains the detailed calibrations necessary for professional certification by the Imaging Science Foundation. The resulting ISF "day" and "night" modes will then be accessible by the user to experience the best their LG HDTV has to offer.

Like a fine glass of wine, this black and red LCD HDTV has layer after layer of scintillating features. You get full-bodied 1920x1080p high definition images accompanied with a flourish of Dolby® Digital surround sound from invisible speakers. A bright blend of HDMI V1.3 inputs enhance images and eliminate the bad taste of cable clutter. Accents like TruMotion 120 Hz, AV Mode, Clear Voice, and LG SimpLink™ highlight every detail of your viewing experience.

Like all LG products the LG30 series are as aesthetically stylish as they are technologically advanced. Slim, sleek and sophisticated - the LG30 series will enhance your sense of style.