3D architectural rendering, as the name itself suggests, is a three-dimensional view of an object. In architectural context rendering are commonly used in the following situations; Architectural project developments, Residential rendering visualisation, Off the plan developments, Interior design and visualisation, Replacing existing architecture with new architecture, External landscaping projects.

A three dimensional gives the artist the opportunity to create exciting realistic impression compared to a two dimensional view as 3D architectural renderings allows the artist the opportunity to be more creative and get a more
realistic, imaginative, and comprehensive impression of the finished result of the planned building.

3D architectural rendering is possible by using a rendering module to view your project from various aspects or angles, which allows you to make modifications accordingly. 3D rendering is generated by the computer in the form of virtual
images, which are created with the help of original designs. Virtual images can give you the same experience or the feel of the place as if you were actually present there. A 3D rendering gives you the opportunity to see the house in detail, including ceilings, walls, floors, doors, fixtures, furniture and even the surrounding landscape.

3D architectural renderings require a great amount of technical expertise in animation or multimedia manipulation. These days 3D architectural rendering, made possible by computer-aided design, is both creative and time saving. This is especially true compared to manually altering models made manyally. The 3D architectural renderings can also be presented in form of the digital photographs.

Manually drawn illustrations or models are more time consuming than 3D presentations, which are quickly created without the need to acquire different materials, colors, paints or brushes and allow better interactivity between the designer and the owner. Any changes can be incorporated immediately. Even after the model is finally approved, new ideas can also be incorporated at later stages. Another benefite is that the various aspects of the buildings, including rooms, stairs, lifts, surroundings, color schemes, paints and designs can be presented in form of videos in fantastic detail.

The popularity of 3D architectural rendering and illustrations continues to grow, the demand for hand painted architectural illustrations are on the decline. 3D architectural rendering is here to stay and it will likely soon become the norm as the technology improves, making it easier to produce the 3D renderings and decrease the costs involved.