40 inch Samsung LCD TV

Samsung's exclusive Wide Color Enhancer technology use Cold Cathode Fluorescent Lamp to give you truer, more breathlessly vivid colors, even in bright areas of the picture where blues and greens are washed out on conventional screens.

Samsung's LCD HDTVs replaces the light-diffusing plastic face of traditional LCD HDTVs with a natural black panel clear anti-glare shield. Reduced reflection of external light creates a new dimension in image clarity, highlighting black and darkened areas, enabling vibrant, more compelling colors and a brighter, clearer picture.

The Samsung Digital Natural Image engine (DNIe) delivers a crisp, lifelike picture that is closer to film by enhancing the contrast, detail, and white balance.

30,000:1 Dynamic Contrast Ratio will give you a better picture, with whiter whites, blacker blacks and a nearly infinite subtlety of gradations in between.

The new Samsung LCD TV with full HD, or 1080p has a resolution that is approximately 2 times greater than conventional HDTVs, creating the most perfect picture imaginable. In addition to this, Samsung's 1080p panel uses a new high-speed liquid crystal to cut response time to 5ms. The fast response time, coupled with Samsung's Auto Motion Plus 120Hz motion blur reduction technology, doubles the frame rate from 60 to 120 frames per second without repeating the same image to make more frames, and dramatically reduces motion blur and judder.

Samsung has also incorporated advanced HD connectivity and networking capabilities that expand the HDTV's functionality. A wide variety of multimedia devices can be connected to the set through any one of the four Simplay compliant HDMI 1.3 inputs (including one on the side), and the handy HDMICEC feature lets you control all your CEC-enabled peripherals using just one remote. Connect HD digital devices like disc players, game consoles, and satellite dish components into the 2 rear connections and use the side-mounted input for cameras, camcorders, and laptops. Once connected, users can easily access device menus and manage and display content through the newly redesigned Wheel Key Remote control and the HDTV's sophisticated content management interface.

With HDTV's new InfoLink RSS service and built-in Ethernet port, up-to-the-minute access to weather, news, sports and stock information is just a cable and a click away. An all-new user interface with digital contents management guide provides intuitive navigation and access to both internal and external content.

With this Digital Living Network Alliance (DLNA) enabled HDTV, you can enjoy your memories with friends and family, without having to deal with the hassle and non-intuitive "PC experience".