5 Strengths of Promotional Products Advertising

Your promotional product goes only where you want it to go and there is little to no waste. That's one of the most unique aspects of promotional product advertising, and its what makes this form of marketing your business so efficient. You control whether you distribute your message directly to schools, businesses, chiropractors, children, etc. With this premium benefit, you can be very specific with the message you intend to deliver.

Unlike television and radio advertisements you won't have to roll the dice on whether or not to choose the lunch hour, the evening commute, the 11 o'clock news or sometime during American Idol. You won't have to pay premium prices for premium spots because YOU CONTROL DISTRIBUTION AT NO ADDITIONAL COST!

Everyone has that favorite t-shirt in the bottom of the drawer that no matter how much weight you gain, you still cannot bring yourself to throw it away. What was it from? A concert? High school sports team? That business your aunt had for a few months? What about that favorite coffee you mug you got from Disney Land? With particular promotional products your brand or message can be "in rotation" for months or even years.

Your promotional item can continue promoting a company for years after it's been delivered. Radio and TV commercials are only seconds in length. Newspapers and magazines are discarded as soon as they are considered old, which can be monthly, weekly or even daily! A useful promotional product can last as long as you drink coffee, or as long as you're a size medium.

With over 800,000 promotional products in our database, creative possibilities are endless. Consider the impact of receiving a party invitation in the mail. Only instead of a simple postcard with an 8 year old's writing you receive a large box. When you open the box a mylar helium balloon rises out of the gift box with an imprint of "Your Invited!". Inside the box you'll find a paper plate and plastic flatware with the message "Can't wait to share some birthday cake with you on April 17th!"

Instead of a visual WOW, what about a scented ink pen that smells like the promoted product, such as fine leather or citrus? How about a chocolate bar in the shape of an award plaque which suggests the beautiful taste of success? Go even further with an audio tape loaded with music and a message thanking a client for their business? What kind of impact would that make as opposed to the traditional Thank You card?

When used correctly to show appreciation, a promotional item can create goodwill every time the recipient views and/or uses it. Many companies utilize promotional products in customer and employee appreciation programs. Common gifts include promotional umbrellas, emergency car kits, leather portfolios, wine gifts, briefcases and other sophisticated gifts. The psychology behind this method is to give an item that creates a favorable impression of their company to people when they're most impressionable. An umbrella usually saves morale and protects you from natures elements. Wine gifts are used during times of celebration and emergency car kits can be lifesavers!

For those numbers buffs, recent research supports the notion that goodwill results in repeat purchases, loyalty, and recommending the product to their peers. For example, studies through Baylor University have shown that an ad specialty item delivered with a thank-you letter can outperform a thank-you letter alone by as much as 34% in improving customers' notions toward a company's sales reps and as much as 52% in improving general feelings about a business and its sales reps.

The endorsement aspect of promotional products can certainly be one of the most compelling. Endorsements is a multi-billion dollar business. Tiger Woods, one of the most recognizable names on the planet, earns more in endorsements than any other athlete. During his first 12 years on tour, Woods has more than $100 million in winnings, and a mind-boggling $669 million in endorsements. What does this tell us, other than we're in the wrong business? It goes to show that the endorsement factor of any product is worth so much to a brand. While the employees and clients that you distribute your promotional products to aren't Tiger Woods and LeBron James, they can be very influential people.

When your clients, prospects, employees and the general public uses a promotional product, it indicates that the person has a favorable working relationship with that company. This implies that they endorse your brand and the product or service that you offer. Put your product and message in the hands of influential people and you've developed a branded street team!

Endorsements can be so powerful and leveraging that even Barack Obama and his Public Relations team were extremely concerned that this Weatherproof ad was launched. This photo was taken in a Weatherproof jacket and was inserted into a promotional campaign claiming that the style was renamed "The Obama Jacket".

The White House went on to contact the company and asked them to take down a billboard that was erected in Time Square. "This ad is clearly misleading because the company suggests the approval or endorsement of the president or the White House that it does not have," said a White House aide. Although Weatherproof felt they were legally entitled to use the photograph in its campaign, the ads were removed.

So you've been spending loads of money on television, radio or print advertising and you just haven't been seeing the ROI that you are expecting. The leaders of your industry are notoriously big spenders in this form of advertising. That's completely fine, let them continue with their spray and pray advertising.

The first step that you need to take is to speak with a professional about the options that you have. A FREE PROFESSIONAL CONSULTATION is just a call away.

The professional consultants at Surge Promotions will help you throughout an entire audit of your industry, your business, the issues you are facing and the goals you have set for yourself. They will establish what we call a Needs Analysis of your company. Let me be the first to tell you, not all companies can benefit from promotional products. And even more, promotional products are usually not the only suggested method in a promotional campaign.

Stop, take a step back, and contact a Promotional Consultant at Surge Promotions and together you can lay it all out on the table and work on taking your business to the next level in the quickest, most cost-effect way you can.

Give them a call today at 859-624-0045.