Mount Horeb, Wisconsin
Ranked #4,408 in Travel & Places, #131,561 overall
Welcome to Mount Horeb
Mount Horeb, Wisconsin is the Troll Capital of the World! Going down the main street are trolls of many sizes guarding Mount Horeb and keeping it safe. They call this main drag as Trollway. Thousands of travelers from all over the world visit this one of a kind place every year.
This quaint little Village of Mount Horeb was given its name by George Wright, an Englishman. In 1848 the Wrights immigrated to America. In 1858, they moved to Blue Mounds Township to a farm home.
Mr. Wright became active in Blue Mounds Township as it grew. He served as town treasurer. During the Civil War, he was assistant provost Marshall. This activity led to his appointment as postmaster of the new post office, which was to serve settlers in the eastern part of the township. In 1861, the office was located in his farm home. George Wright was given the opportunity to give it a name. Being a religious man, he searched the scriptures. He selected the name "Mount Horeb." He chose it from the many references to the "mounts" because of the high elevation of his land and the beauty of the surrounding area.
The "Tourist Troll" (as shown above tourist troll © m. feeney 1994) is short by troll standards, and often carries extraneous items in his hands or pockets. This creature consistently arrives in early to late spring and departs in the fall. Key behaviors include a large appetite and an obsessive preoccupation with photography.
Habitat and Location:
He has been spotted wandering throughout many of the small specialty stores in Mount Horeb, generally along east Main Street. Local shopkeepers generally welcome his presence. Noted Matt Berkowitz, downtown shopkeeper: "At least it isn't the one with the pig." His rat follows him everywhere he goes, subsisting on The Tourist Troll's constant trail of crumb and scraps of food.
Southern Wisconsin Vacation Lenses
Go Camping!!!
When we were camping at Blue Mound State Park, we visited the Cave of the Mounds, House of the Rocks, Mount Horeb and Little Norway.
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Troll Spotting on Main Street.

Mount Horeb is a great place to visit. There are plenty of specialty shops, antiquing, great galleries, fudge and of course the Mustard Museum. Make sure to take your picture with all the different trolls that line the street.
Can you spot a troll here?
Driving directions
When in the Blue Mounds area
I had laid out every place that we were going to visit. But the one place that wasn't on my list was Mount Horeb. In fact I had never heard of Mount Horeb and had no idea of what made this little place so special. Until that day we visited this wonderful sightseeing gem.
Latest news about Mount Horeb, WI
- Duluth Trading Company Introduces a New Way to Work; Re-defines Rugged Work Pants
- Signature products include the Longtail T® (the cure for "plumber's butt"), Ballroom® Jeans (with a crotch gusset for crouching without the ouch), and legendary Fire Hose® Workwear. Duluth Trading's flagship store is located in Mount Horeb, Wisconsin.
- Retailer to Open Shop in Former Smith Brothers Building
- The store, a Wisconsin-based busines, only has one other location in Mt. Horeb; Huebner said that store draws 300000 customers in from outside Mt. Horeb, and the company is hopeful it will do the same for Port. "As people come from Milwaukee to shop ...
- Duluth Trading Company Introduces a New Way to Work; Re-defines Rugged Work Pants
- ... products include the Longtail T(R) (the cure for "plumber's butt"), Ballroom(R) Jeans (with a crotch gusset for crouching without the ouch), and legendary Fire Hose(R) Workwear. Duluth Trading's flagship store is located in Mount Horeb, Wisconsin.
Mount Horeb, WI Stats
The population of 53572 is 8,477.
That's #9638 out of all 42,305 zip codes.
98% of the population is white, which is 24 points more than the national average.
The average household income in 53572 is $57,063, which is $27,365 more than the typical average.
This contributes to the average house being worth $146,300. When the survey was done in 2000, that represented a difference of 86% from the typical value.
Men make up 49% of the population, and the typical age in this part of WI is 35.9.
Stats about: Mount Horeb, WI
Population: 8,477Number of Households: 3,275
Average House Value: $146,300
Average Income per Household: $57,063
Elevation: 860 ft
Population Breakdown:
Weather in Mount Horeb, WI
More to do around Mount Horeb, WI
Here's what Yelpers have to say about Active Life in 53572
- Swiss Lanes (New Glarus)

- "Staying a night or more in New Glarus? You better come check this place out. It's right next to the Swiss Aire and is tons of laughs and fun! Super cheap, too!" more
- Blue Mound State Park (Blue Mounds)

- "This park was beautiful and offered a lot of different hiking and biking trails. Also, the park is huge and there is a pool on the grounds. I only camped..." more
- On the Creek (Cross Plains)

- "This is a great fly shop. Todd and Nick are enthusiastic advocates of all things fishing and make you feel welcome. The interior of the shop leaves you..." more
- Henry Vilas Park Zoo (Madison)

- "I really like zoos, but I understand the concerns that people have with animals being kept in inappropriate spaces. Luckily, I think more and more zoos are..." more
- Madison Mallards (Madison)

- "Great time, love the marketing they do with keeping each game entertaining to watch. Duck blind is way overpriced. Stick to regular seats where you have a..." more
Lodging in Mount Horeb, WI
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Karakahl Country Inn, Mt. Horeb, Madison,Wisconsin
Karakahl Country Inn, Mt. Horeb, Wisconsin offers more...0 points
2
Gonstead Guest Cottage
A suite of spaces is exclusively yours during your more...0 points
3
Village Inn Motel
Mount Horeb, Wisconsin's Village Inn Motel/Hotel, more...0 points
Dining in Mount Horeb, WI
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The Grumpy Troll - Brew Pub
The historic Mount Horeb Creamery building, built more...1 point
2
Bistro 101
Located in the Historic Hoff Mall at 101 South Mai more...0 points
Treasures of Mount Horeb on eBay
Mount Horeb Mustard Museum
on Wikipedia

The Mount Horeb Mustard Museum is a museum in Mount Horeb, Wisconsin, featuring the world's largest display of prepared mustards. It is often featured in lists of unusual museums in the United States.
The museum was conceived and founded by Barry Levenson, former Assistant Attorney General for the state of Wisconsin. It centers on a mustard collection he began in 1986 while despondent over the failure of favorite baseball team, the Boston Red Sox, to win the 1986 World Series. The initial dozen jars have grown to a collection of more than 4,800 different mustards from 60 different countries, along with items of mustard memorabilia and exhibits depicting the use of mustard through history.
Among the diplays are sweet hot mustards, fruit mustards, hot pepper mustards, horseradish mustards, and even spirit mustards. The collection includes a large variety of French and English mixes, but many other countries are also represented.Googobits Article
The museum opened its doors on April 6, 1992, and moved across the street to its present location in October 2000. It will be moving to Middleton, Wisconsin, in late October 2009. Admission is free of charge, and the museum is open between 10 a.m. and 5 p.m., though it is closed on Easter, Thanksgiving, Christmas, and New Year's Day.
On the first Saturday in August, the museum sponsors an annual celebration of National Mustard Day.
The museum's gift shop occupies about half of its floor space and offers free tasting of mustard samples from a refrigerated case containing scores of varieties; the museum also operates a mail-order mustard business.
In 2002, the museum was showcased on the Food Network television series Unwrapped.
Levenson was on the game show To Tell the Truth.
US State Flag - Mount Horeb, Wisconsin
US State Flag - Mount Horeb, Wisconsin (WI) Mouse Pad
Amazon Price: $7.99 (as of 02/17/2012)![]()
How about your very own mousepad of Mount Horeb?
Wisconsin Mustard
Wisconsin Mustard Six-Pack Gift Box
Amazon Price: $29.95 (as of 02/17/2012)![]()
Order your own Wisconsin Mustard featured in the Mount Horeb Mustard Museum.
Troll History

In the late 1800's more than 75% of the community was Norwegian, though the first settlers were the English, German, Irish, Norwegian, Scottish and Swiss descent.
Early Scandinavian folklore brought the fables of the trolls. They are usually smaller beings, similar in size to dwarfs or elves. Trolls tend to dwell in mounds or near the sea-in our case-"mounds" (nearby Blue Mound)-and are known to have developed semi-magical powers such as prophecy and shape-shifting.
According to legend, trolls will live to be hundred of years old. They have long crooked noses; only four fingers and toes; and a long, bushy tail. Most are a bit frightening to look at, though good natured. Just like leprechauns, trolls are known to be guarding treasures of gold or gemstones. The community keeps a good relationship with the trolls for they guard the friendly people and wonderful attractions.
These are the Open House Trolls.
Mount Horeb Area Was Once Farm Land
There are still cows in Wisconsin - even cooked

If we rub Odin's belly will it bring good luck?
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Nov 12, 2010 @ 12:34 am | delete
- Nice lens! Great information. Your readers might also be interested in discount luxury hotels and luxury hotels information. Feel free to visit and leave a feedback!
Good luck!
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sukkran
Aug 8, 2010 @ 11:02 pm | delete
- very interesting lens.
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drs2biz
Jul 22, 2010 @ 11:11 pm | delete
- A great lens about an interesting place, Sandy. The "trolls" certainly add character to Mount Horeb from what you describe. I also like the architecture presented in the images you captured. "Thumbs up".
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lizziebeth
Jul 11, 2010 @ 11:01 pm | delete
- We visited Cave of the Mounds as elementary students. I loved the trip. I think it would be fun to visit Mount Horeb too. Neat lens!
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Arawyn Walays
Jul 11, 2010 @ 6:46 pm | delete
- I knew of Mt. Horeb, WI as the location of Circle Sanctuary, until I read this lens.
http://www.circlesanctuary.org/ I am affiliated with Circle Sanctuary do to my membership in the "Order Of The Pentacle". I didn't know about the trolls.I knew that the residents of Lower Michigan are called "Trolls" by the Upper Michigan Peninsula "Yoopers" Since the "Trolls" live "under" the Mackinaw Bridge. I married a Yooper Girl.
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Sylvestermouse
Jul 11, 2010 @ 9:28 am | delete
- Wow, what a fun place this would be to visit. I love the sense of humor this small town obviously possesses.
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jhofman
Jul 10, 2010 @ 4:03 pm | delete
- Wonderful and informative lens! We visited Mount Horeb in April and really enjoyed it. Loved the Grumpy Troll brewpub - good food and good beer. Check out my lens on Lake Geneva, WI. One of our all-time favorite places to go.
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WhiteOak50
Jan 14, 2010 @ 6:54 am | delete
- You did a very good job putting this traveling lens together Sandy. Very informative.
"Blessed by SquidAngel"
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AndyPo
Dec 16, 2009 @ 7:56 am | delete
- Very interesting. I didn't know where trolls came from. All I knew was they hide under bridges and eat small children (maybe that's just in England)
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momto4
Sep 29, 2009 @ 11:21 pm | delete
- I did not know that Mount Horeb, Wisconsin is the Troll Capital of the World. Looks like an interesting place to visit. The mustard museum looks neat! I love museums!
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