StomperMobile | The Net Effect Journal | Stomper 999

Click here to go to the official StomperMobile website

StomperMobile course outline

3 Key Areas:

1) Marketing using Mobile Devices (text message/mobile message)

2) Location-Based Social Media (ground-breaking)

3) Mobile Bar Codes for Traffic (ground-breaking)

10 Weeks of Program Content delivered over 12 weeks

Delivered via weekly webinars and videos
First version to be "dripped" out each week
Supported by case studies and student success

"Building Block" approach - each week will include Real World exercises so that participants can build their Mobile Marketing presence as they go

Supported by State of the Art Tools/Platforms:

StomperQast: For SMS/Text/EmailParticipants will be building on top the premier Mobile Marketing platform available
CommuniQast: Full-scale telephony platform
Session Outline

SESSION 1: THE FOUNDATION

The 2010 Mobile Marketing Mandate.
Why Mobile Marketing is Radically Different from Marketing?
Tapping the Mobile Audience Now.

PLAN OF ACTION: Build a Mobile Website and Transition Page

SESSION 2: THE SIX STEP MOBILE MARKETING CAMPAIGN STRATEGY

Avoiding the Biggest Mistake Marketers make on Mobile.
Mobile Marketing Best Practices.
The Mobile Campaign Launch

PLAN OF ACTION: Complete the "Who Wants What
Mobile Campaign Worksheet."

SESSION 3: TEXT MESSAGE STRATEGIES

How to Use Text Messaging as a Marketing Tool
The FOUR SECRETS to Text Messaging Success
Insiders Tour of StomperQast (SMS System)

PLAN OF ACTION: Set-up Your StomperQast
Text Messaging System

SESSION 4: MOBILE MESSAGE STRATEGIES

How to Tap Mobile Twitter Marketing Opportunities
How to Tap Mobile Facebook Marketing Opportunities

PLAN OF ACTION: Implement a Twitter and/or
Facebook Mobile Strategy.

SESSION 5: THE MOBILE CAMPAIGN LAUNCH

BANG-FOR-YOUR-BUCK STRATEGIES
How-To Embed Mobile Within Your Total Marketing Canvas

PLAN OF ACTION: Integrate Mobile into at least one
existing marketing strategy.

SESSION 6: LOCATION-BASED SOCIAL MEDIA

The Coming Social Media Behemoth for 2010
Maximizing the SEO Advantage

PLAN OF ACTION: Open Accounts and Establish Your Business

SESSION 7: DRIVING TRAFFIC WITH MOBILE BAR CODES

Turning the Physical World into Mobile Hyperlinks
QR Codes / 2-D Bar Codes / EZ Codes

PLAN OF ACTION: Install Mobile Scanning Software /
Create a 2-D Bar Code

SESSION 8: ANALYTICS: TRACKING & TWEAKING YOUR TRAJECTORY

What and How to Track, What to Tweak
Mobile Web Analytics

PLAN OF ACTION: Implement a Tracking/Tweaking Strategy

SESSION 9: MOBILE SEARCH & SEO STRATEGIES

How is Mobile Search Different than Web Search?
Easy SEO Strategies for Mobile
Mobile Advertising & Direct Response

PLAN OF ACTION: Set-up or improve your Mobile
List Building Strategy

SESSION 10: ADVANCED MOBILE WEB SITE & ECOMMERCE SECRETS

Advanced Site and ecommerce Secrets
Iphone and Android apps
Kindle Kash

PLAN OF ACTION: Select an area of interest from this weeks' session and implement it.

Click here to go to the official StomperMobile website

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