You want to hope and pray you never get into a price war it is one of the biggest business killers out there. Real commercial suicide! As you and your competition continually under cut each other, your profit margins soon spiral downward.

You either need the cojones to go the lowest, so you get all the customers but make a loss on each one and go out of business. Or, you bottle it when the price goes too low and your competition gets all the customers and you go out of business.

Either way you are up the proverbial creek without a paddle. So how do you avoid this?

You do not focus on price as your unique selling point (USP). Instead you position yourself as the market leader in quality. People are happy to pay for quality, so you can charge a premium price in your industry.

When everyone else enters into a mutually destructive price war, fighting for the bargain basement customers, you will be sitting pretty as you continually attract the cream of the crop that are happy to pay for your quality offering.

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As briefly mentioned above, when you position yourself as the quality option in your market. You immediately standout and those customers who want quality will be happy to pay your premium.

If someone attempts to challenge your niche title, they are going to have to out-price you to claim the title.

So what do you do? You raise your prices too!

Now that is the type of price war you want to be involved in!

FREE GUIDE -- You can get "The First 10 Steps To Attracting Filthy Rich Customers" here >>

If you are charging a premium for your services, you are more likely to get a higher profit margin. You could either just bank this, which is always great, or you could use it to fund adding free bonuses to your services.

You may find that by using some of your profits for extra promotions, you will convert more customers and overall make more money. Your bargain basement competition will not have the breathing space of your profit margins to compete with your bonuses.

FREE GUIDE -- You can get "The First 10 Steps To Attracting Filthy Rich Customers" here >>

Because you are positioning yourself as the quality product, and charging a premium for it, you are going to have to deliver on your promises. You will soon lose your credibility if you do not.

What this means is you are going to be working harder to create a great customer experience, and that means that you are going to get less complaints.

This means that you will have less refunds, and have to spend less time and money dealing with customer service.

Let your bargain basement competition fight over the complainers and time wasters instead.

FREE GUIDE -- You can get "The First 10 Steps To Attracting Filthy Rich Customers" here >>

Now you are positioned as the quality option, and you make sure your product delivers a great service, you will find that if you offer a new service to your customers, they are more likely to trust you and buy from you again.

This is great because you do not have to market to a brand new customer, and overcome all their objections first. You have a ready built database of people who are happy to pay you a premium for your services.

FREE GUIDE -- You can get "The First 10 Steps To Attracting Filthy Rich Customers" here >>

Hand in hand with the point above, your customers are likely to know and socialize with similar minded people. By delivering a superior service your customers are more likely to refer their friends.

These friends are statistically more likely to buy because a personal recommendation is the strongest motivator for people to buy.

FREE GUIDE -- You can get "The First 10 Steps To Attracting Filthy Rich Customers" here >>

Here is a point that some people do not quite grasp first time as being a benefit.

If you are the premium service in a market, you may find that you will attract less customers than the mass market company in your market. However, this can be a good thing.

Less people in your database means less work looking after them, which means you do not have to spend anywhere near as much on your customer service department.

It also means you can concentrate more time and effort on your customers in creating a lifetime's relationship.

Having a smaller database that are well looked after, and happier to spend more money to get quality can be far more valuable than a massive database of customers looking for the best bargain they take more looking after and will leave you at the drop of a hat when a cheaper option comes along.

FREE GUIDE -- You can get "The First 10 Steps To Attracting Filthy Rich Customers" here >>

By charging a premium the chances are you are making more profit per customer. This means you can afford to pay more to get that customer.

This means you can afford to advertise in places that your competition could not afford to.

This means you have a great chance of increasing your market share.

By now you should understand the 8 main benefits for getting richer customers, but what changes can you, and more importantly, should you, make in your business to start attracting these people, and make your exisiting customers happy to spend more too?

To help you I've created a free guide called "The First 10 Steps To Attracting Filthy Rich Customers", which will show you where to start transforming your business.