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  • akwbooks Jul 21, 2010 @ 4:46 pm | delete
    Okay, it's been a couple of weeks since our books were finally available on Amazon and I thought it would be nice to give you a progress report.

    Now, we haven't promoted Amazon at all. We put all our promotion efforts into our own site for two reasons: 1. We make more money from each sale (us and our authors) and 2. Our customers get a better deal because of our free book club member discount.

    Amazon is a place for people who are "browsing" for books to find our titles.

    You'd think that sales at Amazon would thus be much fewer than from our site.

    Happily, that isn't the case. The browsers are buying approximately as many books per week from Amazon as they do from our site. We've doubled our sales and it only cost us 30% of the additional sales to do this. Pretty good return on our investment.

    Soooo, I'll continue to recommend Amazon to other eBook publishers.

    Well, how about authors, Al?????

    No. And I'll tell you why. Going through a legitimate publisher produces a much better product. You get professional editing, both on your story content as well as a copy edit that finds all those niggling little punctuation and grammar mistakes you missed because you're too familiar with your word. You also get a final product that is more professional looking and will convert to Kindle format more reliably (the Kindle converter is far from perfect). In addition, you get distribution of other formats that will work with non-Kindle readers (and there are a host of them out there). And you get the publisher's imprint which assures prospective buyers that this is a professional product, not some yahoo who produced his own sub-standard manuscript because he couldn't get past the quality requirements of a "real" publisher. Your publisher EARNS his "cut".
  • akwbooks May 10, 2010 @ 4:21 pm | delete
    The editor who's working on the Roughcut Cookbook just sent me this pull-quote:

    Men have the instinctual need for the four basic food groups; grease, alcohol, cholesterol, and carcinogens.

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akwbooks

AKW Books is an imprint of Kalar/Wade Media. We publish new, top quality, eBooks (mostly novels). Think of us as a New York publishing house that does... more »

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