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Lamar_Morgan by Lamar_Morgan

Mutual Collaboration Magic

Today, social media options for promotion are increasing.  Meanwhile, traditional advertising methods continue to decrease.  But, why engage in mutual collaboration with other businesses?  Answer - because in today's challenging economic climate, stretching the value of the dollar is extremely important.  Your dollars go farther when you collaborate. 

As the three circles in this diagram demonstrate, the way the world works is changing.  People no longer connect directly with businesses through traditional means - newspaper, radio and TV - so much as they do online in the "Social Media" space.  The solution is not to use Social Media at the exclusion of traditional advertising methods.  But rather, to intertwine both through mutual collaboration.

CDMM - Synergistic Business Marketing, Brown Enterprises of Kansas and reative Concepts Design and Marketing Group of Canada are bringing design, SEO and mutual collaboration between small businesses together in a wonderful way.  Private enterprise is the the engine that drives innovation.  And, mutual collaboration is engine that makes makes that innovation work cost-effectively. 

One special module on this page takes you to a series of video testimonials regarding the benefits to small businesses of professionally-scripted video productions.  These are video productions that use professional talent, benefit from film libraries and professionally scripted scenes.  It normally takes two hours to shoot just a few minutes of video. But, it looks very good.  But, when you mutually collaborate the effort with other business, something wonderful happens.  The exercise becomes affordable.  Be sure to check out OmnivisionLive.

I think you will see there is a lot to like with this business networking approach.

The To-Do-List Board

Great Branding Idea for Networking Group Businesses

Every Chamber of Commerce should promote it's membership with a to-do-list board. Why? Because it costs the Chamber no money whatsoever. All the cost is shouldered by its advertising members. But, each template is limited to just 12 advertisers. Therefore, each advertiser gets the full benefit of being on the board for 1/12th the cost of doing a solo effort. Boards are designed in Kansas, but produced by the local FedX Office complex. For more information, call 707-709-8605.

Shopping List Board

Every Chamber of Commerce should promote it's membership with a to-do-list board. Why? Because it costs the Chamber no money whatsoever. All the cost is shouldered by its advertising members. But, each template is limited to just 12 advertisers. Therefore, each advertiser gets the full benefit of being on the board for 1/12th the cost of doing a solo effort. Boards are designed in Kansas, but produced by the local FedX Office complex. For more information, call 707-709-8605.

Errands List Board

Every Chamber of Commerce should promote it's membership with a to-do-list board. Why? Because it costs the Chamber no money whatsoever. All the cost is shouldered by its advertising members. But, each template is limited to just 12 advertisers. Therefore, each advertiser gets the full benefit of being on the board for 1/12th the cost of doing a solo effort. Boards are designed in Kansas, but produced by the local FedX Office complex. For more information, call 707-709-8605.

Perpetual Calendar List Board

Every Chamber of Commerce should promote it's membership with a to-do-list board. Why? Because it costs the Chamber no money whatsoever. All the cost is shouldered by its advertising members. But, each template is limited to just 12 advertisers. Therefore, each advertiser gets the full benefit of being on the board for 1/12th the cost of doing a solo effort. Boards are designed in Kansas, but produced by the local FedX Office complex. For more information, call 707-709-8605.

Publication Print Advertising

This is the B&W version that most newspapers use.

What you are looking at is a quarter-page ad space with four ads in it. This is an actual ad. It was designed by Eileen Brown of Brown Enterprises. The ad was PR optimized by Lamar Morgan of CDMM.

To the newspaper and to the naked eye at first glance what your have is one ad - not four. That one ad space is paid for by CDMM on behalf of the four businesses listed in the space. So, each business listed benefits from being in a quarter-page ad space at a significantly reduced rate. But, that is not all. Each business is also PR optimized before being placed in that ad space. That means a special "buzz" was created to announce the upcoming placement of that ad in the newspaper via social media tools. Therefore, the presence of the ad in the newspaper is the culmination of a mini marketing campaign for each business listed in the ad. And, that translates to providing more "bang" for promotional dollars.

Publication Print Advertising - Scenario #2

This is the color version that most magazines use.

What you are looking at is a quarter-page ad space with four ads in it. This is an actual ad. It was designed by Eileen Brown of Brown Enterprises. The ad was PR optimized by Lamar Morgan of CDMM.

To the magazine and to the naked eye at first glance what your have is one ad - not four. That one ad space is paid for by CDMM on behalf of the four businesses listed in the space. So, each business listed benefits from being in a quarter-page ad space at a significantly reduced rate. But, that is not all. Each business is also PR optimized before being placed in that ad space. That means a special "buzz" was created to announce the upcoming placement of that ad in a magazine via social media tools. Therefore, the presence of the ad in a magazine is the culmination of a mini marketing campaign for each business listed in the ad. And, that translates to providing more "bang" for promotional dollars.

Important!

Wi-Fi Your World

Put Wi-Fi to work for your business.
Contact Lamar Morgan
Synergistic Business Marketing
Mobile Phone: (954) 603-7901
Email

Need a helping hand?

Make an appointment with Synergistic Business Marketing

Whether you need business mentoring or other business-related services - including cost-effective promotion, web design, SEO, photography or video - consulting with a "goto" person is a good idea. Why? Because wikinomics works. The mutually collaborative mindset is the cost-effective, efficient approach. Find out for yourself. Visit Synergistic Business Marketing and make an appointment to speak with me.

Share Your Thoughts

Tells Us What You Think About Mutual Collaboration

Do you think mutual collaboration is a much better approach than a solo initiative?

  • Eileen Brown Oct 28, 2009 @ 5:45 pm | delete
    Hi Lamar.

    It's been fun working with you on the "List Boards" - I hope we have the opportunity to work together in the future. It is much easier and more profitable to have someone "selling" for you and bringing new folks into the fold of PR optimized collaborations. Keep up the great work!

    Eileen :D
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