by 2 people |
What is the difference between Google AdWords and AdSense?
Put simply, AdWords is for advertisers while AdSense is for websites that want to make a little money.
Advertisers use Google AdWords to sell a product; Marketers use AdWords to drive traffic to their website.
Website owners use Google AdSense to help pay for website design and hosting related costs.
(If this information was helpful, please rate my lens)
AdWords versus AdSense in more detail
What is AdWords?AdWords is Google's pay-per-click advertising system.
When you search for something in the Google search engine, you are directed to a search results page. The small advertisements that show up on this page are AdWords impressions.
AdWords impressions are also known as "sponsored links" as you see on the Google search results page. AdWords also show up on Google's partner sites which include AOL, Blogger, Earthlink, and HowStuffWorks. This is called Google's "search network".
If you want to learn how to advertise with Google's "search network", check out my AdWords Guide for beginners.
AdWords that are placed in the "content network" will display on websites that use AdSense. This is called "contextual advertising" and "contextual targeting". Basically, Google uses technology to determine the content on websites that use AdSense. Then Google places relevant ads on those websites.
You can choose where your ad appears by using the AdWords Placement Tool. Use one or all four placement selection methods: Category, URL, Topic, or Demographic.
As you can see, contextual advertising is a little more complicated than advertising in the search network. If you are just starting out as an advertiser, don't worry to much about the contextual targeting for now. Whether you are a beginner or intermediate pay-per-click advertiser, you will benefit by learning AdWords strategies in AdWords Guide.
What is AdSense?
AdSense is a way for publishers to monetize and add value to their pages by placing relevant advertisements.
You can choose the format and color of your ads. Some of the formats include text ads, banner ads, image ads, and video ads.
You can get AdSense by simply applying with Google, and waiting 2-3 days for your website to be approved.
Great Stuff related to AdWords versus AdSense on Amazon
The AdSense Code: What Google Never Told You About Making Money with AdSense
Amazon Price: $17.96 (as of 12/19/2009) 
Google AdSense For Dummies (For Dummies (Computer/Tech))
Amazon Price: $17.99 (as of 12/19/2009)
Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)
Amazon Price: $23.09 (as of 12/19/2009)
Just to make sure we really get the whole AdWords "search network" versus "content network" thing
"Search network" - people searching Google, Ask.com, Earthlink, and a few other sites."Content network" - people browsing websites that use Google AdSense.
That's all I have on the difference between adwords and adsense. Check out my AdWords Guide for tips and strategies for running successful marketing campaigns.
Jean D. Laurin
Here's a Google AdWords Setup Guide
Watch this AdWords Tutorial to learn how to set up an AdWords Account
Google Adwords Setup Guide for Beginners
How to set up Google AdWords step by step. This is an AdWords beginner guide for advertisers who want to learn AdWords Setup and Some AdWords Tips. Most basic tips are covered in this PPC video tutorial. For more AdWords tips, AdWords strategy, and AdWords setup information check out my Squidoo Lens: "Google AdWords Guide for Beginners" http://www.squidoo.com/google_adwords_guide_beginners_tips
Runtime: 535
17654 views
14 Comments:
curated content from YouTube
Reader Feedback
Tell me what you think of this article on AdSense vs Adwords
(did you rate my lens yet?)
-
Reply
- StevenDownward StevenDownward Jan 12, 2009 @ 1:15 pm
- That was good. It really helped me to better understand what the difference was. I didn't fully get it before now. Thanks
Steve
AdWords related products from eBAY
AdWords vs AdSense presents: eBay stuff...
Fetching new data from eBay now... please stand by
More Great Resourses for Internet Marketers and Network Marketers
- Google AdWords Guide For Beginners - 9 Tips That Will Take You To The Top
- If you've been thinking about using AdWords, but you wanted to make sure you knew how to "do it right", then this beginner's guide to Google AdWords is written for you.
- Is Magnetic Sponsoring Course Worth It? - For Network Marketing Leads and Free MLM Lead Generation
- If you don't want to harass every person you meet from now until the day you die, you'll at least need to have some kind of marketing system in place. In this review, we'll decide if Mike Dillard's Magnetic Sponsoring is right for you... Or, if something else might better suit your needs.
- Why a Natural Copywriting Style is best for Network Marketing Online
- In the network marketing industry, it is crucial to build a relationship with your prospects. And I've found writing in a natural copywriting style to be the best way of letting your prospects get to know who you are, as a person.
by JeanDLaurin
Hi there, Jean D. Laurin here. My goal is to give you more than enough information to jump start your business. I write articles about onl...
(more)
