Ads Rarely Show Due To Low Quality Score
Have you ever gotten that message within Google Adwords? Do you know what the end result for your keyword is?
It means your ad is not running. The good news is your are not getting impressions, so it is not harming your CTR. The bad news is you are not driving one drop of traffic to your website. What is the point of having an Adwords campaign if you aren't getting traffic?
You need do know how to fix the problem to start getting traffic.
Want to skip ahead and find out exactly how to go about improving your quality score? Download the Free Adwords Strategy Guide. The free guide will show you exactly how to improve your quality score.
It means your ad is not running. The good news is your are not getting impressions, so it is not harming your CTR. The bad news is you are not driving one drop of traffic to your website. What is the point of having an Adwords campaign if you aren't getting traffic?
You need do know how to fix the problem to start getting traffic.
Want to skip ahead and find out exactly how to go about improving your quality score? Download the Free Adwords Strategy Guide. The free guide will show you exactly how to improve your quality score.
What is a Quality Score?
In short, the Adwords Quality Score is a measure of how relevant your keyword, Adwords ad and landing page are. The Google Search engine is the top search engine because it displays the most relevant results to your search. Adwords wants to extend relevance into the realm of Pay Per Click.
A combination of Quality Score and Max CPC determine your ad position. The Click Through Rate (CTR) is the biggest factor in a Quality Score. Relevance is the second biggest factor. But realize when you launch a new campaign, you have no CTR. Therefore relevance is the biggest factor.
Five Tips to Improve Your Quality Score
How do you improve keyword, ad and landing page relevance, which also improves the Quality Score? Here are some quick tips...
Use the keyword in the ad headline or ad text. You can also use it in the display url.
Have a customized landing page for each keyword. The keyword belongs in the page title, the meta tags, within H1 tags, and appears throughout the content.
Use the keyword in the url of your landing page.
Delete or pause keywords with a less than 1% CTR. All the keywords in your ad group and campaign affect the overall Quality Score. When you remove the poor performers, you improve the overall health.
Include links to your privacy policy, contact us and sitemap pages on your landing pages. Adwords wants your landing page to be transparent and easy to navigate
Use the keyword in the ad headline or ad text. You can also use it in the display url.
Have a customized landing page for each keyword. The keyword belongs in the page title, the meta tags, within H1 tags, and appears throughout the content.
Use the keyword in the url of your landing page.
Delete or pause keywords with a less than 1% CTR. All the keywords in your ad group and campaign affect the overall Quality Score. When you remove the poor performers, you improve the overall health.
Include links to your privacy policy, contact us and sitemap pages on your landing pages. Adwords wants your landing page to be transparent and easy to navigate
Fix Ads Rarely Show Due To Low Quality Score

Do you really want to get rid of that Adwords message and get your ads running?
Download Your Free Strategy Guide now
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wecomparebooks
Dec 18, 2011 @ 12:20 pm | delete
- Good stuff! Thank you for sharing.
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david_fisher
Nov 11, 2010 @ 8:37 pm | delete
- i am hearing this information for the first time regarding adwords. Very well explained. Have you tried using synonym search tool for searching synonyms. Its very cool one
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Adwords-Optimierung
Jan 16, 2010 @ 5:00 pm | delete
- these are really important tips as a low quality score can let costs per click increase like crazy! I dont think that a lot of people know this!
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by adwords-marketing
adwords-marketing
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