Ads Rarely Show Due To Low Quality Score

In short, the Adwords Quality Score is a measure of how relevant your keyword, Adwords ad and landing page are. The Google Search engine is the top search engine because it displays the most relevant results to your search. Adwords wants to extend relevance into the realm of Pay Per Click.

A combination of Quality Score and Max CPC determine your ad position. The Click Through Rate (CTR) is the biggest factor in a Quality Score. Relevance is the second biggest factor. But realize when you launch a new campaign, you have no CTR. Therefore relevance is the biggest factor.

How do you improve keyword, ad and landing page relevance, which also improves the Quality Score? Here are some quick tips...

•  Use the keyword in the ad headline or ad text. You can also use it in the display url.

•  Have a customized landing page for each keyword. The keyword belongs in the page title, the meta tags, within H1 tags, and appears throughout the content.

•  Use the keyword in the url of your landing page.

•  Delete or pause keywords with a less than 1% CTR. All the keywords in your ad group and campaign affect the overall Quality Score. When you remove the poor performers, you improve the overall health.

•  Include links to your privacy policy, contact us and sitemap pages on your landing pages. Adwords wants your landing page to be transparent and easy to navigate

Do you really want to get rid of that Adwords message and get your ads running?

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