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Right off the bat in chapter 2, Comm talks about the importance of content, search engines, and links, all areas that would prove to be my Achilles heel. My website is not that old and I have never submitted the URL to any search engines, nor have I gone out of my way to promote my site. My site exists mainly for me and the occasional blogger who wants to comment on an entry I made or who followed a link from FullAsAGoog.com. I, do, however mix in personal content with technical content, so there is a little variety. Let's face it, not too many people care that I am checking out some new XPath tutorials or buying an English bulldog. I am sure there are some people out there who care, but the one or two clicks and impressions they generate are insignificant. By the end of Chapter 2, I realized that I already have my work cut out for me. The potential is there but the content, appeal, and traffic to my site, are not.

Chapters 3 through 5 covered some great tips and insight into the style and types of ads that perform the best, as well as reasons you should select one ad type over another. Since my current site consists of nothing else besides my blog, I was really tied into that current layout, which was Ray Camden's initial blog design. I have a new design in the works but for now I was dealing with a plain-Jane website. I followed the guidelines for links, colors, sizes, and placements and everything looked pretty good.

Chapter 6 was actually a huge wakeup call for me as I never gave keywords a second thought with regards to my site, probably because I had no intention of drawing people to it on a regular basis. Put a price tag on the traffic that comes and one's mind quickly changes! Since I chose to place one large set of text ads along the right side of my site, there was no content beneath the ad block, which didn't help the subject matter of the ads at all. I did notice the ads being served up were generally close to the content on the page, regardless of what was below or above the ad block. Joel Comm thinks that the content directly below the ad has some affect on the ads served. Perhaps it does, but due to lack of content, I could never tell! The remainder of Chapter 6 talked about drawing the robots to your site to get the content indexed as well as changing the meta-tags on your site.

Click Here To Visit Joel Comms Adsense secrets 4