Free Ads
Advertising - we all need it. Free Advertising - we all want it.
That's why we spend so much time on SEO; we want to get free traffic (basically advertising) from the search engines.
Search Engine Optimizing your website is time well spent as traditional advertising just doesn't work the way it used to. Consumers today have options that they didn't have in the past and many choose to exercise those options by:
As consumers change their habits, so must businesses change in order to stay competitive.
That's why we spend so much time on SEO; we want to get free traffic (basically advertising) from the search engines.
Search Engine Optimizing your website is time well spent as traditional advertising just doesn't work the way it used to. Consumers today have options that they didn't have in the past and many choose to exercise those options by:
- listening to mp3 players instead of the radio
- recording programs on DVRs so they can fast-forward through commercials
- getting information online rather than through newspapers
As consumers change their habits, so must businesses change in order to stay competitive.
Why Advertising on Varolo Works
Video Ads: Video commercials are the most effective method of advertising. They are far more effective than banner ads, static text, audio only, etc. Video advertisements get more than 4 times higher CTR than text and banner ads online.
Higher CTR: The nature of Varolo naturally brings a targeted, interested and engaged consumer which is evident by the insanely high click through rate being 3 to 12 times higher than other online platforms.
Advertisers set:
Certified Ad Views: Psychologists call it "Ad Blindness" where online users tune out sponsored ads. "Impressions" just means something was displayed on a page. These go largely without being seen by the consumer therefore the money is wasted by the advertiser. With Varolo, every ad is certified which means it is guaranteed that the user watched the entire ad. Varolo does this through an innovative survey system which expires at the end of each ad. If the user doesn't respond to the survey question, the advertiser doesn't pay for that ad view.
Engaged Consumers: Users are engaged because they've opted-in and the experience is interactive. Users rate each ad through a 5-star rating system; this feedback is available to the advertiser. Advertisers can present a survey to each user and receive immediate feedback.
Frequency: Advertisers can determine the frequency their ad is played: selecting the days of the week, the times of day, the space between repeats and the maximum number of views per user.
Cost: Advertisers set what they're willing to pay through a bidding system. Daily and campaign limits can be set to keep within budget.
Higher CTR: The nature of Varolo naturally brings a targeted, interested and engaged consumer which is evident by the insanely high click through rate being 3 to 12 times higher than other online platforms.
Advertisers set:
- Geographic Targeting - as small as a town or as large as the whole world
- Demographic Targeting - select the exact age, gender and language of the desired audience
- Pyschographic Targeting - advertisers place ads within "channels" which correspond with user interest groups
Certified Ad Views: Psychologists call it "Ad Blindness" where online users tune out sponsored ads. "Impressions" just means something was displayed on a page. These go largely without being seen by the consumer therefore the money is wasted by the advertiser. With Varolo, every ad is certified which means it is guaranteed that the user watched the entire ad. Varolo does this through an innovative survey system which expires at the end of each ad. If the user doesn't respond to the survey question, the advertiser doesn't pay for that ad view.
Engaged Consumers: Users are engaged because they've opted-in and the experience is interactive. Users rate each ad through a 5-star rating system; this feedback is available to the advertiser. Advertisers can present a survey to each user and receive immediate feedback.
Frequency: Advertisers can determine the frequency their ad is played: selecting the days of the week, the times of day, the space between repeats and the maximum number of views per user.
Cost: Advertisers set what they're willing to pay through a bidding system. Daily and campaign limits can be set to keep within budget.
How's Your Current Ad Campaign Working Out?
Could you use some free advertising? Free Traffic?
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ahmed497 May 4, 2012 @ 4:26 am | delete
- Nice post really good work thank for sharing
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More info on Varolo
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