Get The Word Out About Your Home Daycare Business Without Breaking The Bank!
My name is Allison and I'm a Family Daycare Provider and a bit of a marketing geek... so much so that I seem to enjoy marketing my Family Daycare more than actually running it. Go figure, right?
I'm always searching for Simple, Low-Cost ways to market my business and I've listed a few of them here at FamilyDaycareMarketing.com that have proved to be very effective and have greatly benefited my business, and will do the same for yours.
Like many of you, I'm a busy Wahm (Work-At-Home-Mom) and I totally understand the need to leverage your time. What little time you have left at the end of your work day, you don't want to spend scouring a million websites on the internet for marketing ideas.
With this in mind FamilyDaycareMarketing.com was launched out of the desire to have a "central location" of Marketing Resources that would specifically meet the needs of Family Daycare Providers.
Allison :o)
P.S.
Want to learn how to successfully market your home daycare business in just a few minutes a week?
Get your FREE! weekly subscription to the Daycare Marketing Minute to get started.
Get More Mileage Out Of Your Business Cards This Halloween Season
Get More Mileage Out Of Your Business Cards This Halloween Season
So you've got some extra business cards hanging around the office collecting dust, huh?
Well if you keep them hidden away in your office draw, they aren't helping you to attract more clients.
They'll do you no good unless you get them into circulation. This upcoming Halloween season is the perfect time to do just that!
Why not take advantage of the Trick-or-Treat traffic that's just around the corner?
Get yourself a box of snack size Ziploc baggies (perfect size for this project) and create little goodie packets by adding one of your business cards and a few sweet treats.
Viola! You're in business.
But "I don't get much traffic in my neighborhood" or "I'll be busy with my own Trick-or-Treater's" you say.
In this case you can easily enlist the help of friends and family in neighboring towns by supplying them with your packets or business cards to add to their treat bags.
This would also be the perfect opportunity to make a little note on the back of your business card that mentions your...
-available slots or openings
-holiday Drop & Shop services
-New Years Eve drop-in services...
or just simply ask them to pass your card on to someone who may need your services
Don't be discouraged if your phone doesn't start ringing the very next day. Even if it doesn't pay off right away, you may have very well planted a few marketing seeds that you'll reap benefits from later on.
Even if your program is full, it's definitely worth a try. You may be able to add those who show interest to your waiting list.
What have you got to lose?
Want to learn how to successfully market your home daycare business in just a few minutes a week?
Get your FREE! weekly subscription to the Daycare Marketing Minute to get started.
Well if you keep them hidden away in your office draw, they aren't helping you to attract more clients.
They'll do you no good unless you get them into circulation. This upcoming Halloween season is the perfect time to do just that!
Why not take advantage of the Trick-or-Treat traffic that's just around the corner?
Get yourself a box of snack size Ziploc baggies (perfect size for this project) and create little goodie packets by adding one of your business cards and a few sweet treats.
Viola! You're in business.
But "I don't get much traffic in my neighborhood" or "I'll be busy with my own Trick-or-Treater's" you say.
In this case you can easily enlist the help of friends and family in neighboring towns by supplying them with your packets or business cards to add to their treat bags.
This would also be the perfect opportunity to make a little note on the back of your business card that mentions your...
-available slots or openings
-holiday Drop & Shop services
-New Years Eve drop-in services...
or just simply ask them to pass your card on to someone who may need your services
Don't be discouraged if your phone doesn't start ringing the very next day. Even if it doesn't pay off right away, you may have very well planted a few marketing seeds that you'll reap benefits from later on.
Even if your program is full, it's definitely worth a try. You may be able to add those who show interest to your waiting list.
What have you got to lose?
Want to learn how to successfully market your home daycare business in just a few minutes a week?
Get your FREE! weekly subscription to the Daycare Marketing Minute to get started.
18 FREE! Ways To Advertise Your Family Daycare
There are many ways to go about marketing your Family Daycare, and not all of them have to cost you. The following are a few FREE! methods that you can use to get the word out about your business.
1.) Articles - Write a useful article about something that you know (Ex. 5 Safety Tips for Your Newborn Baby) and submit it to local newspapers and online article directories.
2.) Associations - Does your local Family Daycare Association keep a referral list? If so, submit your information in order to be included.
3.) Blogging - Drive traffic to your main website by creating a blog.
4.) Bulletin Boards - Great place to post your business cards, flyers, or brochures.
5.) Child Care Resource & Referral Agency - Get on the list!
6.) Centers - Contact Daycare "Centers" in your area that do not accommodate children 2 and under. Maybe they would be willing refer those families to you.
7.) Elevator Speech - This is your 15-30 second verbal description of your business (Who you are, What you do, and How you can become a resource for your listener).
8.) Networking - Network with other successful providers in your area. Agree to refer any callers to them when you're full, and in turn they will do the same for you.
9.) Open House - Have an open house where you provide a few snacks and games for the kiddies while you mingle with prospective parents. Don't forget to have your business cards, flyers, or brochures handy.
10.) Press Release - Submit a newsworthy story about your Daycare to various local media outlets. (Grand Opening, Anniversaries, Grant Recipient, New Services, etc.)
11.) Realtors - Ask your local realtors if they would be willing to place your business cards, flyers, or brochures inside the packets that they pass out to new clients moving into the community.
12.) Referrals - Currently enrolled clients are one of your best resources for finding new families. Be sure to let them know when you have upcoming openings.
13.) Schools - Do your local elementary schools keep list of area providers? If so, get on them. You may even want to drop off a couple of your business cards, flyers, or brochures.
14.) Search Engines - Be sure to register your website with all the major search engines.
15.) Signature Files - Drive traffic to your website by placing a link in your email signature. You never know who will see it and click through to your website.
16.) Testimonials - Take advantage of what your clients have to say about you. Be sure to include client testimonials on your website and or your business cards.
17.) Voice Mail - Don't lose a prospective client because you couldn't get to the phone. Direct them to your website. "You've reached Jane Doe's Daycare at the Doe residence. For more details about our services, visit us online at JaneDoesDaycare.com".
18.) Welcome Wagon - Ask your local Welcome Wagon to include your business cards, flyers, or brochures in the welcome packets that they provide to new families moving into your community.
Want to learn how to successfully market your home daycare business in just a few minutes a week?
Get your FREE! weekly subscription to the Daycare Marketing Minute to get started.
1.) Articles - Write a useful article about something that you know (Ex. 5 Safety Tips for Your Newborn Baby) and submit it to local newspapers and online article directories.
2.) Associations - Does your local Family Daycare Association keep a referral list? If so, submit your information in order to be included.
3.) Blogging - Drive traffic to your main website by creating a blog.
4.) Bulletin Boards - Great place to post your business cards, flyers, or brochures.
5.) Child Care Resource & Referral Agency - Get on the list!
6.) Centers - Contact Daycare "Centers" in your area that do not accommodate children 2 and under. Maybe they would be willing refer those families to you.
7.) Elevator Speech - This is your 15-30 second verbal description of your business (Who you are, What you do, and How you can become a resource for your listener).
8.) Networking - Network with other successful providers in your area. Agree to refer any callers to them when you're full, and in turn they will do the same for you.
9.) Open House - Have an open house where you provide a few snacks and games for the kiddies while you mingle with prospective parents. Don't forget to have your business cards, flyers, or brochures handy.
10.) Press Release - Submit a newsworthy story about your Daycare to various local media outlets. (Grand Opening, Anniversaries, Grant Recipient, New Services, etc.)
11.) Realtors - Ask your local realtors if they would be willing to place your business cards, flyers, or brochures inside the packets that they pass out to new clients moving into the community.
12.) Referrals - Currently enrolled clients are one of your best resources for finding new families. Be sure to let them know when you have upcoming openings.
13.) Schools - Do your local elementary schools keep list of area providers? If so, get on them. You may even want to drop off a couple of your business cards, flyers, or brochures.
14.) Search Engines - Be sure to register your website with all the major search engines.
15.) Signature Files - Drive traffic to your website by placing a link in your email signature. You never know who will see it and click through to your website.
16.) Testimonials - Take advantage of what your clients have to say about you. Be sure to include client testimonials on your website and or your business cards.
17.) Voice Mail - Don't lose a prospective client because you couldn't get to the phone. Direct them to your website. "You've reached Jane Doe's Daycare at the Doe residence. For more details about our services, visit us online at JaneDoesDaycare.com".
18.) Welcome Wagon - Ask your local Welcome Wagon to include your business cards, flyers, or brochures in the welcome packets that they provide to new families moving into your community.
Want to learn how to successfully market your home daycare business in just a few minutes a week?
Get your FREE! weekly subscription to the Daycare Marketing Minute to get started.
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