10 Keys to Unlock Adwords Profits Revealed

1. Choose keywords wisely. The days of Buckshot catch-all Keyword lists are gone. Don't pick keywords solely based on their popularity. Make sure your product or service would be of interest to someone searching for that term or pay . Use Google keyword traffic estimator to weigh CostPerClick (CPC) against traffic and keyword competition. When you have a keyword list, run them through the excellent (and free) "SEO Chat PageRank Search tool" and judge the strength of the competition for the sites that rank for your keywords. This would also be a good time to try the free tool at Hexatrack.

2. Combine multiple words to create phrases. String words define your niche markets. Also use natural language phrases such as "where to download the latest widgets." These terms will not likely drive high volumes in clicks, but they are more likely to convert to a sale. Even using your product's name can work, or the name of your competitors product paired with terms like "reviews" "complaints", "scam", lol.

3. Deliver a relevant and unique custom landing page. Google gives you a "Quality Score" based on how relevant your ad copy, keyword/placement and your Landing page fit together. Optimizing your site with good SEO strategy not only boosts your natural search traffic, but lowers the Cost per Click you pay for ads pointing there. Before optimizing, test the popularity of the leading sites that appear on the natural results side of the page, as a means of establishing how difficult it is going to be to get into the top 10 and therefore appear on the first page for your chosen niche term. If you haven't already, use the SEO Chat PageRank Search tool
to help you spot weakness in the competition and choose terms that will rank with less time and effort on your part. Then customize a page for the terms.
You have only a split second to convince prospects that they are in the right place. So, don't make them hunt for the product they are looking for. (Hint: They already told you what they are looking for in the search term.) Whenever possible, send the customer to a deeper, more specific page dealing with the term they just searched. For example, on the Search term " Sub-Zero Wine coolers," link the customer to the page for "Wine storage refrigerators" , not a general "Refrigerator page" or "Home page".

This is absolutely critical for Google AdWords, where your Click-Through Rate (CTR%) plays a role in your ranking, and minimum bids, relative to your competitors. You should always have at least two versions of copy running to try to beat your control.
Manage your variations to STAY ABOVE a CTR of 2%.
Once you have a clear winner (wait for at least 30-40 clicks in each cell), dump the loser and add a new one based on your learnings. If you cant keep a CTR higher than 2% you will pay dearly for your quality score and overall cost to play the Google game.

High CTR% + High Relevancy + high Quality Score =
HIGH CONVERSIONS and LOW COST ADS = $$$$$

Track conversions down to keyword. Test various expressions of the offer. Try to engage your audience and appeal to their emotions and needs. Push their buttons and see how people respond. Adapt or perish.

7. Fine tune with a low budget. Spend about 20 bucks a day until you think you have the winning formula.

Keep position preference ON and check that Google displays ads evenly, not weighting better performing ads.

8. Sculpt the Sale. The Fun is just starting when the customer gets to your landing page. Give them the opportunity to buy and be on their way, but plan on earning your new prospects interest and respect over time. Have an opt in list where they can get a taste of your specialty and you get the opportunity to shower them with value.
Start with curiosity, add value and build to Loyalty. If they do make a purchase, don't forget the "while you're at it" clause. It's always easier to sell to a customer who has already happily spent with you.

Redundancy may hurt if you try to spam keywords , but nothing beats a harmonious system of laser targeted keywords/copy/website with low priced ads, Huge traffic and High profits

* * *

The learning curve is steep and can be painfully expensive. Do your Homework first, and don't be afraid to invest in your education, the return on investing in yourself can be fantastic.