Affiliate Marketing 101

Pioneered by Amazon.com in 1996, "affiliate programs" (also known as Associate Programs or Partner Programs) are a simple way for Web sites to generate revenue by directing traffic toward other sites and a great way for the operating site to increase its traffic and revenue.

Because affiliate programs are so convenient and work so well, they have become the industry's dominant method of online Marketing.

There are 4 different kinds of affiliate programs to compensate "Affiliates" (or referring sites) for generating traffic to the Affiliate Program operating Website: Pay-Per-Impression, Pay-Per-Click, Pay-Per-Lead and Pay-Per-Sale.

The Pay-Per-Impression and Pay-Per-Click Model are not common to be used in Affiliate Marketing anymore. They were used in the Past, but were mostly abandoned due to Fraud and lack of Results. The Pay-Per-Click Model is used today by Pay-Per-Click (PPC) Search Engines like Overture (now Yahoo Sponsored Search or Google (AdWords) and since 2005 also Ask Jeeves Sponsored Listings. PPC Search Engine Marketing (Cost-Per-Click (CPC) advertising) is not Affiliate Marketing. It's an entirely different way of online Marketing and works different than the old PPC Affiliate Marketing.

For more information on PPC Advertising, especially Google AdWords and how to spent your online marketing dollars effectively, have a look at AdWords by Axandra (eBook).

The Affiliate Marketing shifted almost entirely to the Pay-Per-Lead and Pay-Per-Sale Model which is also known as Performance Marketing. The operating Site only pays "Commission" to their Affiliates for actual Results (a Sale, Sign-up etc.) and not just for promises (Clickthroughs, Banner Impressions).

The paid commission is usually a percentage of the referred sales or a flat dollar amount.

To learn more about Affiliate Marketing read my very comprehensive Article titled the same as this lens ...

Affiliate Marketing 101

Affiliate Markeing Links

Product Datafeeds for Affilates: Merchant Product Datafeeds for Affilates - 101 Article that provides detailed information for Merchants that plan to make product Information available to their Affiliates.
Affiliate Marketing Resources: Collection of Affiliate Marketing Resources. Blogs, News Sources, Forumes, Tools, Networks, Articles, Podcats and well as an consolidated Internet Marketing News Feed that was aggregated from various News Sources on the Internet and a free Google Calendar with important Industry Events you should check out.
Affiliate Marketing 101 Article: Article about the history of Affiliate Marketing as well as an Explaination of the various Compensation Models available. You should read this, if you plan to implement an Affiliate Program for you Online Store or Internet Service.
Promoting Your Marketing Campaigns Via Your Affiliates: If you already have an affiliate program and provide your affiliates with coupons and promotions, you should read this article to learn to avoid mistakes and how to make the most of your marketing efforts.
ReveNews: Online Revenue News & Opinions Since 1998, including affiliate marketing, online marketing, internet marketing, blogging, adware & spyware, RSS and everything related to making money online.
AffiliateTip: Affiliate Tip is a free resource to help affiliates with affiliate programs, as well as a guide as to how to promote affiliate programs, and which affiliate programs to promote.
ABestWeb: ABestWeb Affiliate Marketing Forum for Affiliate Managers, Affiliates, Affiliate Networks, Affiliate Management Companies and Software Providers.
Internet Marketing Resources: If you have a website to do business online such as selling products or services to consumers (B2C) or other businesses (B2B), Internet marketing must be part of your business plan to ensure success on the Internet. This site compiled a very comprehensive collection of all kinds of Internet Marketing Resources that will help you to leverage your online business.
Contextual Advertising and Keyword Targeting Resources and Services: Contextual advertising services by Google, Yahoo! and others. Numerous keyword targeted advertising services and tools for webmasters to choose from to monetize their website(s).
Affiliate Marketing Podcasts: Podcasts and also Videos about affiliate marketing. Also available are podcasts and videos to search engine optimization, PPC/search engine marketing and other internet marketing topics such as web analytics, email marketing and web design.
Resources for Affiliate Marketing Newbies: Are you a newbie and just started out as affiliate or got the job to manage your companies affiliate program? Find training and educational resources, collected and assembled just for people like you.
Affiliate Networks, CPA Networks: Affiliate/CPA Networks, In-House Affiliate Programs, European Networks, Network Lists.
Books (printed and eBooks): Books at eBooks (some are free) to affiliate marketing and contextual advertising via AdSense or YPN.

Kris Jones on Search Arbitrage

reflections from Search-Engine Strategies NY 2007

Best explaination of search arbitrage, what it is and what the problems are.

Kris Jones on Search Arbitrage - Search-Engine Strategies NY

Kris Jones, President & CEO of Pepperjam, talks about his participation on the Search Arbitrage Issues panel during Search-Engine Strategies - New York. Also on the panel was Nick Fox, head of Ad Quality at Google. Pepperjam, a full-service internet marketing agency, is recognized as one of the fastest growing companies in the United States (2006, Inc. Magazine). Pepperjam provides management and consulting in the areas of search-engine marketing, affiliate marketing, and online media planning and buying.

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Internet Marketing and Affiliate Marketing News

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News from over 20 expert sources to educate, inform and discuss issues in online marketing.

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Internet Marketing Industry Tradeshows and Events

I collected all the important events in the internet marketing industry. Have a look at them online, signup via Google Calendar, Email or RSS.

Visit this URL.
htpp://www.cumbrowski.com/CarstenC/NewsAndEvents.asp

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Junyuan

Great resource on Internet Marketing. I've given your lens a 5 star rating. By the way, I've just created a lens on affiliate marketing - where I've answered questions that most people have when they are looking to start off with affiliate marketing. You may want to consider adding your lens to my Internet Marketing directory which I've created and give you more traffic to your lens. Hope to see you there! :)

Posted May 29, 2008

KP_Yang

Great affiliate marketing resources! I like it a lots.

Posted October 19, 2007

Best-CD-Rates

Great resource!! 5 STARS
Hope you will visit my article at http://www.squidoo.com/ebay-affiliate-review/

Posted June 16, 2007

mrcarter

Wow, great resource lens.
These should keep me busy for quite awhile.

All the best to you.

Posted June 06, 2007

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