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ZAG

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I made this lens to benefit the American Refugee Committee

You can build one for them, too! Just visit the American Refugee Committee Headquarters on Squidoo.

 100% of the proceeds from my lens goes to the ARC.

Thanks for stopping by. 

This lens is about...ZAG

The #1 Strategy of High-Performance Brands

When everybody zigs...zag!

That's right. Marty Neumeier in ZAG teaches us how to be radically different in an age where keeping up with the competition is a strategy not worth holding onto.

17 Checkpoints to design your zag.

17 lessons in an easy-to-read, easy to understand and easy to implement format.

Why zig when you can ZAG?

Why I Like ZAG.

  1. It's simple.
  2. Yet deep.
  3. I get it.
  4. It's challenging.
  5. It's practical.
  6. It's clear.
  7. It's conversational.
  8. It will make me ZAG as a filmmaker, when everybody else zigs.

Hey, Marty...What's a Brand?

(Hint: it's not a logo.)

"A brand is a person's gut feeling about a:

product, service, or company."

Brag about ZAG!

Drop me a note. Talk about zagging. Talk about zigging.

Blurps help your ratings, so feel free to share your thoughts.

  • Shelley Jul 18, 2007 @ 7:20 pm | delete
    If you love ZAG, you'll love the ZAG the workshop!
    Marty
  • chrisk Feb 28, 2007 @ 8:55 am | delete
    Zagging may be smarter. But it just sounds like more fun, too. I'm going to have to check this out. Thanks for the lens, Tom.
  • Margaret_Schaut Feb 26, 2007 @ 11:46 pm | delete
    My late husband was more of a 'ziggy.' I've always been a kind of a zaggy. Should have applied that to branding my business! I might have been wealthier by now!
Show All

ZAG links

Lagging? Get Zagging with these links.

ZAG: website for the book
Take a peek inside the book!
Interview with Marty Neumeier
In this conversation, Neumeier gives his definition of a brand and tips on creating a successful brand.

We also discuss his popular magazine Critique, and how this impacted his current career as a brand consultant.

Get ZAG now!

Order through Amazon.

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Best of ZAG!

My favorite checkpoints in the book are...

ZAG shares 17 checkpoints or lessons to help you radically differentiate yourself from the guy next door.

Just how are you different?

Write in your favorite lessons from ZAG and then vote on them.

1

Vote Up

What makes you the "only"?

I am the only corporate filmmaker that brands orga more...0 points

CREATIVE COMMONS

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

by

ThomasClifford

Tom is an award-winning corporate video documentary filmmaker. His "Director Tom" blog helps marketers, PR firms and communications people produce authentic... more »

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