Ann struggled to decide which was the worst lie and this one came as close as any for that accolade. You must have heard it said that 'if they can fog a mirror' they are a prospect!

As Ann Sieg says this insane belief has led to the ridiculous practices of the '3 Foot Rule' and of pestering family and friends. My feeling is that it is good practice to tell them what you are doing and leave it at that - if your friends and family want to know more , they will ask.

Don't you just feel bad about having to approach everyone and anyone to join your business? Would you really want just anyone in your business? I sure don't.

It just isn't true that everyone is your prospect - some folk love their job and wouldn't give it up for all the tea in China (that's an old English expression, folks).

This approach does not project an image of Professionalism and it rarely does much good for your friendships.

An important point Ann Sieg makes is that 'No one is worth your time until they've shown an interest in what you're offering and have asked for more information'

A final point Ann makes before I move on to Lie # 2 is

'Who finds who first is very important'

To quote Ann again

"When you go head hunting and chase your prospect, the whole operation is doomed to failure because you're viewed as a nuisance! When they find you and seek you out, you're viewed as an expert."

To read what Ann say's about this one -she covers 4 full pages - get your hands on the FREE ebook here.

If it's not selling why do so many MLM/Network Marketing companies join the Direct Sales Association?

Ann suggests that the two major side effects of this approach is:

1) There's a huge deficiency of proper sales training because if it's not sales there's no need for sales skills and
2) People are set up for failure because they are given false expectations of how easy it's going to be.

Newbie distributors are in for a very rude awakening if they believe this lie and as a result will probable leave the business very soon after joining. The idea of 'sharing' is often spread because we know that most folk can't sell and definitely don't like to be sold
to!

Fact: If you are in Network Marketing, you are in Sales!

Word of mouth advertising is the most powerful form of advertising - no argument there.

You see a great movie, discover a new restaurant you tell your friends about it and chances are they will check it out. You recommendation is powerful because you have nothing to gain by sharing these findings with your friends.

As soon as you bring money into the mix everything changes.

For starters you will not feel so comfortable and your friend will know the recommendation is biased and will smell a sales pitch a mile away!

As Ann says "The fact is, in Network Marketing you have now crossed over from the world of personal recommendation to the realm of direct sales. Don't lei anyone tell you they are the same because they're not!

Ann discusses this approach in more than three pages -if you would like to read the rest get the FREE ebook.





I know of only one MLM business in the UK where the first time you see a customer is when you deliver their order -the company has a catalogue of more than a thousand household products for sale. Take a look at this one

Oh really? - If that were so how come 90%plus fail to do so?

As Ann points out people have different skills, time and money available to support their new business and so will experience different results.

Take an example of an experienced corporate sales exec on a six figure income joining an MLM business compared to a stay-at-home Mom - do you imagine they will find building an MLM business as easy as each other?

The Sales Exec will have contacts in the corporate world who are likely to listen to their respected colleague. The Exec will also have the finance to fund the growth of their business - the stay-at-home Mom's contacts are likely to be friends in a similar position to her. She is possibly desperate for extra income to manage the family budget and is unlikely to be in a position to either by leads or advertise to generate her own leads.

What you start off with in the beginning will have a direct impact on how easy or difficult it will be to build your business.

In my MLM we are often told that you need to generate at least 50 MLM leads a week to stand a chance of building a business - it's practically impossible to do this using the 'old school' methods of lead generation without spending a load of money, which so many Newbies just don't have!

You have also probably heard of a successful Upline in your business who went flying up the Pay Plan in no time at all and is looked upon as an example of what can be done - if they can do it, so can you is heard only too often at company meetings. Years later you discover that they brought a loyal team with them from their previous network!

Not all Networkers are created equal!

Ann discusses this item in three and half pages so you need to get the book if you want to get the full story, it's FREE!.

If you are involved with a genuine MLM business, it's unlikely that your sponsor will say this to you -Yes, they may help here and there and even perhaps place one of their personally sponsored people into your downline which is likely to help not just you but them as well.

What Ann talks about in this chapter are the ridiculous promises we see on the internet such as:

"Just secure your position today and we'll build and manage your downline for you. There are already hundreds of people waiting to be placed underneath you, all you have to do is secure your spot! With our amazing automated system, even a couch potato like
you can get rich!"

This sort of advert is pandering to the current desire for 'instant gratification' which is plaguing society at this time. The desire to get rich quick without having to work for it just doesn't happen - you have to put some personal effort into building your Network Marketing business.

No matter how automated the system, it will not produce the desired results without the human element to monitor and manage.

Network Marketing offers the chance for just about anybody to own there own business for a modest initial outlay - unfortunately most folk know very little about running a business simply because they have been an employee most of their life.

Fortunately, there are systems out there which literally show you step-by-step the 'how-tos' of building a successful MLM business but you have to do it - no one will do it for you!

If there were systems out there that did it all for you we would all be sunning ourselves on a sandy beach somewhere whilst the automated system made us rich! La La land folks!

Ann covers this subject very thoroughly in three pages in the FREE ebook.

Ann spends a lot of time on this one and for me I would probably have voted this the number one lie having spent a few years and a load of money with a nutritional supplements company who said just this. Possibly the products are the best ever, the problem was and still is that nobody cares!

It wasn't until I read Ann's ebook, 'The 7 Great Lies of Network Marketing that I realised that we as Network Marketers were placing the emphasis on the wrong thing - it's not about the product, its about marketing.

Just as in real estate where the three most important things are Location, Location, Location, if you want a highly profitable business the most important factors are Marketing, Marketing, and Marketing!

It really isn't about the product, it's about the marketing!

You may well have the most fantastic product ever, but if you are not using effective marketing no one will know and no one will care.

Ann quotes Robert Kiyosaki - author of 'Rich Dad, Poor Dad' though quotes from his book 'Cash Flow Quadrant'

One question Robert asks of people who approach him for business advice who clearly think their product is the answer rather than the marketing is "Can you cook a better hamburger than McDonald's"

Everyone answers "yes" to which Robert responds, "If you can cook a better hamburger why does McDonalds make more money than you?"

McDonald's know better than most how to market and sell their hamburgers.

He then goes on to say that the absolute most important skills a business owner can ever develop are sales and marketing.

Given that we are in the business of Network MARKETING you might think that the marketing is taken care of by the company - sadly that is not the case, if it were than surely 97% of networkers would not fail within their first year in the business.

Ann covers this subject very thoroughly in four pages in the FREE ebook.

Aren't you just sick to death of this one?

Don't you just want to throw up when some big shot stands up on the stage and says you're not successful because you just don't have enough belief - or you just don't have a big enough 'why'.

If you believe this stuff you buy so called inspirational CD's and DVD's, you go to every meeting, and you cut out pictures of cars and houses and stick on every surface in your house and car to motivate yourself. You think positive. You go to the annual conference because you are told that you will be motivated when you hear all the big stars telling their stories. And you are pumped up and excited and raring to go - you just can't wait to get home and get stuck into your business again!

External motivation is like a drug - you get the 'high' at the time but a few days later when the realities of life kick in.......well, you know the rest.

It's too easy to tell someone that they just aren't motivated enough; in fact it's a cop out!

External Motivation isn't the solution - a good Marketing Plan is the only answer.

If you are one of the 5% who have stuck with your company for more than 12 months - you obviously have the belief, you just need that effective marketing system.

The best motivation comes when you begin to get results from you marketing efforts!

Ann discusses this subject in three and a half pages. To read it all go get the FREE ebook now and enjoy!

This is the most important chapter in the book where Ann takes over 4 pages to explain the problem with so called proven systems which have an inbuilt failure rate of 90%+ and how she developed her own system which has revolutionized the way MLMers build their businesses.

The system she developed is described in her ebook.the Renegade Network Marketer

I also wrote a post for my blog entitled It's the System, Stupid! you might want to take a look.

Because this is the most important chapter in the book I cannot do it justice by trying to summarize here so if you haven't already downloaded the free ebook all I can says is "You must be st....d!!!"

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If you apply the system Ann devised you're business will take off like never before - just click on the link below and grab a copy now:-