Article Marketing Campaigns

My first experience with the internet was painful. I had an old Intel 386 processor which literally took 15 minutes to download one simple text page on the internet. This was back in the late '80s to early '90s. What's more interesting is that despite the long download times the internet fascinated me almost to the point of obsession. This was because the tremendous potential for making money, advertising, commerce, etc...was staring me in the face.

Now the point of all of the aforementioned is to illustrate the "hunger" early internet users had. I was E-A-S-Y to sell to early surfers because at that time everyone wanted to see the "virtual" shopping mall in action. It was exciting to find a product on the internet in the comfort of your own home, pay with your credit card, and see that product make it to your doorstep as if beamed down from the Starship Enterprise - all with a click of your mouse. It didn't really matter that the product was a plaid lampshade.

Enter The Spammer

Certain people recognized the hunger of such early internet surfers and decided to take advantage. These people discovered that by bombarding their web pages with the same keywords over and over their pages could get top ranking on the search engines (which did a poor job of returning relevant searches then). Thus the spammer was born.

Once the newness of the internet wore off and as technology improved the images and surfing speed, internet users decided they wanted a selective and interactive experience rather than settling for a forced one. Search engines were forced to tweak their engines to filter out repetitive and harmful spam and give the internet users what they really wanted -- CONTENT.

Tips on how to achieve the same thing your product is promoting. This involves breaking the product down into achievable steps. The product you're promoting will be the "faster, better, more efficient" way of achieving the same result.

Statistics make excellent content. Don't make them dull, though. Liven them up with language. "Are you surprised that one in only 10 Americans owns a firearm" sounds a little better than "one in ten people own guns".

History about the product or it's makers always makes great content. You can describe how someone "used" to do something, but now there's an easier way..."a>

How-To's are probably the most recognized content on the web. Make yours very relative and interesting.