Article Marketing
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Article Marketing and How To Make It Work For You!
1. To help establish one way back links to your web page or blog which in turn helps raise your position in the search engines.
2. To drive targeted traffic to your website or blog in order to make sales (or provide information to your target audience if your site is not an ecommerce site).
Article Marketing and How It Works
Starts by writing an article. This can be done by yourself or you can hire a ghost writer. The cost of ghost written articles is usually less than $10.00 for a 300 to 500 word article. It is important that the article be informative and related to your niche. The article should not sound like a sales letter.
At the end of the article, you include your 'resource box.' A resource box is simply information about the author, and it usually includes a link to the authors related website, a link to subscribe to a newsletter, and possibly even an email address to contact the author. If your article is ghost written, you are still the author.
Underneath the resource box, you type a statement giving others the right to reprint the article for free, as long as they don't change it and keep your resource box attached. This allows others to help make your article viral.
Once the article is written, you should distribute it to as many article directories as you can find. It helps to also send the article to ezine publishers within your niche for consideration. You can find lists of ezines in the various ezine directories that are available on the Internet.
There is article-submission software that can be used to speed up submitting your article in. One example of this type of software is Instant Article Submitter . There are also services that will manually submit your article to directories. This is highly recommended because many article directories do not allow and will not accept articles submitted with software. One such recommended article submission service is We Submit Articles.
Submitting the articles yourself is a time consuming task. If you can hire someone else to do that work, you will have more time overall to concentrate your efforts on other marketing tasks, including producing more articles.
Article Marketing Isn't For Everyone
Marketing with articles can take a lot of time, time not everyone has to spare. It can used successfully for most businesses, but if you don't have a lot of time to spare, this may not be the method you choose.
It only takes a few minutes to write an article of 300 to 500 words. It becomes a problem if you can't write. If this is the case with you, it is better not to use articles to market or perhaps you need to hire a ghostwriter.
You can hire someone to write your articles and hire others to submit them for you. If you have the money to do this, and it can be very affordable, then article marketing may be a good choice for you.
Howwever, hiring someone to write articles for you isn't always an easy option. You must first find an author you can work with then find the money to pay them. Most will seek immediate payment. This may not be something you are prepared to provide.
You won't know how successful you can be with submitting articles unless you at least try it. Write an article. The first ones always take more time but that changes with experience. If the article is good you are on your way.
Now comes the submitting. Try doing this yourself and see how it works. Do you have the time it will take? Are you willing to put in that much time? If the answers are no, are you willing to pay a submission service to do this part for you? The answers to this will help you decide if this method is for you.
Give article marketing at least a month trial. Write and submit a couple of articles each week during that time and see what happens. By the time the month ends, you will have a good idea whether or not you want to continue with this endeavor.
Effectively Using Articles to Market
Article Marketing works with a domino effect. Once an article is written, it travels from your computer to several article banks, providing back links to your website. From there other website owners copy the article, with the authors information included, and publish it in their newsletters or on their websites. The article may even end up as part of a compilation for an informative ebook.
The important thing is that if the article contains useful information then the article spreads far and wide-or becomes viral. This accomplishes many things. This provides you with back links to your site, as mentioned above, which helps with search engine optimization. Since your author's information, or resource box as it is called, is at the bottom of the article, your website gains increased traffic and greater public awareness.
Writing articles accomplishes a couple more things that are important in ecommerce today. First, writing and distributing articles helps to establish you as an expert in your chosen topic and secondly, it helps to build a 'relationship' with people who read your articles, gaining their trust.
Writing and distributing at least one article per week to the various article banks is common with successful internet marketers. They may use articles that they wrote for their newsletters then offer them out for distribution. If the business owners can not write well, or don't have the time to write their own articles, they typically hire some other writer to create the articles for them.
The articles that are distributed by successful people are informative and well written. These are not sales letters disguised as articles but instead are vehicles providing helpful information, with the author's information at the bottom, including a link to the website. This in turn gets readers to visit the marketer's websites.
How to Get Your Articles Read
And How To Get Your Readers To Click Through To Your Site
In this short article, I am going to share with you my blueprint for both getting my articles read, and for getting those readers to click through to my sites.
How to get your articles read and how to get click thrus from readers.
1) You have got to have a great title. The title is what readers use to determine if they are even going to read your article in the first place. So what is a great title? A great title arouses interest. A great title tells the reader what they are going to learn in the article, but it also arouses some curiosity. For great examples, go to your favorite article directories and look at their "most read articles" page. You will notice a striking difference in the directness and clarity of the titles of the articles on that list versus the articles in general.
2.) Your first sentence or set of sentences must attract the same power and attention that a great headline does. You see, if the reader clicks into your article and loses interest immediately, he is let down. He feels let down. He clicks out of your article and looks for another.
3) Once the reader has read the first few sentences and has made the decision to read on, they must remain hooked through to the end of your article. Your information must be meaty and yet not long-winded. Give the reader useful information, information he can immediately use and apply. Don't feel, however, that you have to teach him everything about your topic. In most cases, you probably cannot. Rarely can you adequately cover a topic or teach a new technique in one article.
4) At the end of the article you must place a compelling call to action. In most directories, this should be included in your bio. Rather than just put your name and accomplishments and a link, include a call to action. Tell the reader to click through to your site for more information on the topic. Tell him what he can receive from your site. Then add the link to your site. After that, put your bio information--and your link again, or another if you have two sites or two interesting pages.
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moneyman17 wrote...
nice detailed info on article marketing. Your tips certainly are top-notch. so i want to Invite you
to visit and submit your articles to
Article Directory
by Lingua
I have been marketing on the Internet since 2001 and have come across a number of success stories that I would like to share with you along with some...
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