For over 25 years I have used articles as a primary marketing strategy and today with the growth in article directories and ezines, the scope for article marketing has never been greater.
However it is also hugely competitive. I now run my own article directory Articles Biz, and even at this early stage I receive nearly 100 new articles every single day. Only a few catch my attention and engage me immediately.
So this lens will be a reflection of my experiences both as a writer and as a directory owner/editor with ideas that I hope will help you to write engaging articles, position you as an expert, get published on the web and bring increased traffic to your web site.
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Tips for Getting your Article Accepted and Read
From ArticlesBiz.com
As the editor of an Article Directory I have to review thousands of articles every week - few grab my attention - but the following suggestions will help to get your article accepted and then read by publishers.
1. Make Your Title Sell the Story.
On the internet we are always scanning lists - looking for interesting information that fits what we are looking for. You have less than a second to grab attention so avoid criptic titles - think more about newspaper headlines - create a title that in a few words tells the reader why I would benefit from reading it
2. The First Paragraph Must Tell the Story.
This is a long established journlistic process. The first paragraph needs to draw the reader into the article. Don't leave the best to last - give the reader the basic story right away. If I can't tell what the article is about in a few seconds - I look for something else.
3. Give your readers real content - Stuff not Fluff.
One reason I reject articles is if they are really a sales pitch or a "puff." This shows up in the first paragraph and I don't read any further. Your article must deliver real content, useable information that has value. Good articles reflect the experiences of the author and confirm you as an expert.
4. Submit to specific sub categories not general categories
Article directories are organaised into categories and general directories tend to have fewer categories and subcategories for each subject. As a reault the caregories contain large numbers of loosely related articles. Specialist directories have more subcategories. No one is going to scan through pages of articles so clearly articles in smaller more specific categories are more likely to be read.
5. People will judge you by the quality of your articles
Some of the articles I receive are really poor quality and I reject tham because I don't want my directory to have that image. If people find your article useful they will come back and read more. If most of what they read is uninspiring and delivers no useful information that is not going to help your profile.
The key to article marketing is to give people an insight into the quality of your advice - then they will come back for more.
Using Articles to Promote your Business
Tips and ideas to get started
- Using Ezines and Articles to promote your business and become an expert
- Ezines and Articles are powerful ways to publicise your business and establish yourself as an Expert in your field
- ArticlesBiz- Free Content for your Website!
- Articles Biz - Free Business Articles for your Ezine, Newsletter, Website or Blog! - Select from thousdnas of provession articles or submit yor own business articles and let us promote you and your business.
- Ezine Article Template: Take the Chore out of Article Writing and Submission
- A step by step guide to structurieng your article using an Ezine Article Template to make writing and submission easier
- Free Keyword Suggestion Tool (Wordtracker Suggestion Tool & Overture Bid Tool Combined) & Keyword Generator
- One thing you will need to do before you write an article is to decide on your primary keywords.
Use this Free, easy to use Keyword Suggestion Tool to find to find how often phrases are searched for (and get suggestions). This tool combines the Wordtracker Suggestion Tool and the Overture Bid Tool and Keyword Generator.
eBooks to Help you Write and Market Articles
Would you like to market yourself using articles but find you have no time to write? Then I can recommend this wonderful little ebook by professional writer Georganne Fiumara - click on the book cover for more information.
Small Business Marketing Strategies Blog
Brought to you by Rikki Arundel
Thia is a blog of my day to day efforts to promote you own business featuring tips, links an article of interest to small business owners.
Fetching RSS feed... please stand byThe Latest Articles on Articles on Article Marketing
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Articles Biz receives new articles daily on over 300 topics - these are 5 most recent articles on Article Marketing, but do come an check out other articles on this topic.
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Brought to you by Articles Biz
Articles Biz receives new articles daily on over 300 topics - these are 5 most recent articles on Article Writing, but do come an check out other articles on this topic.
Fetching RSS feed... please stand byLatest Articles on Article Biz
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Here are the latest articles published on Articles Biz - This list will change very regularly - I am approving articles all day long.
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What are your thoughts on Article Marketing - Great Opportunity or the Latest SEO scam.
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moneyman17
Your tips certainly are top-notch. so i want to Invite you Posted August 10, 2008 |
Nice lens--great layout and detail!
Posted August 13, 2007
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Zogol
I think article marketing is a great opportunity but I also think there are a lot of people who make it out to be a magic bullet. It still takes work. Posted March 21, 2007 |
