So you have a website, but it isn't generating any traffic. You don't have a budget to spend on Pay-Per-Click or banner advertising. What do you do?
Use inbound marketing. One option is to link it! Create links from your website to other relevant sites that may be getting a lot more traffic. And while you're doing that, why not earn a few bucks for the referral? That's what attraction marketing is about - getting prospects to find you on the internet and stumble upon your website. Then they can choose to purchase your products or services or go to another site you link to, which also generates revenue for you. You can learn a step-by-step process of how do this at Renegade University.
While the focus of what you'll see in Renegade Marketing is on network marketing or MLM, don't think that's the only way to apply this. I'm not a network marketer, but I do know that social networking both online and offline is the future.
There are other tools to use beyond linking, however. Twitter, for example, is one of the fastest growing inbound marketing tools today. It's called micro-blogging. Think of it as a short PR blast about something interesting that you want to tell your clients and prospects. It has to fit within 140 characters, and it should be something of value to them, with a link to an article, website, or video. People who are interested in that subject will click on the link and if they find value in it, they may choose to follow your future updates. When you link your blog or website to Twitter, the next time you make an update, Twitter will automatically "Tweet" your followers about the update and stimulate them to click the link. That's inbound marketing. One caveat, however, you want to always provide information of value to your followers and the people you are trying to reach. It's bad form to only tweet about your products and services without sharing information about a new tool you found or a great website or blog.
A great resource on Twitter marketing is Aaron Friedman's blog Twitter Marketing - 7 Steps to Promote Your Business Using Twitter.
Use inbound marketing. One option is to link it! Create links from your website to other relevant sites that may be getting a lot more traffic. And while you're doing that, why not earn a few bucks for the referral? That's what attraction marketing is about - getting prospects to find you on the internet and stumble upon your website. Then they can choose to purchase your products or services or go to another site you link to, which also generates revenue for you. You can learn a step-by-step process of how do this at Renegade University.
While the focus of what you'll see in Renegade Marketing is on network marketing or MLM, don't think that's the only way to apply this. I'm not a network marketer, but I do know that social networking both online and offline is the future.
There are other tools to use beyond linking, however. Twitter, for example, is one of the fastest growing inbound marketing tools today. It's called micro-blogging. Think of it as a short PR blast about something interesting that you want to tell your clients and prospects. It has to fit within 140 characters, and it should be something of value to them, with a link to an article, website, or video. People who are interested in that subject will click on the link and if they find value in it, they may choose to follow your future updates. When you link your blog or website to Twitter, the next time you make an update, Twitter will automatically "Tweet" your followers about the update and stimulate them to click the link. That's inbound marketing. One caveat, however, you want to always provide information of value to your followers and the people you are trying to reach. It's bad form to only tweet about your products and services without sharing information about a new tool you found or a great website or blog.
A great resource on Twitter marketing is Aaron Friedman's blog Twitter Marketing - 7 Steps to Promote Your Business Using Twitter.
New Table of Contents
Network Marketing is Key to Attracting Web Traffic
We're in the information age where individuals are harnessing the power of the internet to drive buying decisions. Building relationships with your customers has never been more important than it is today. But it's not practical to rely on face-to-face networking alone. The internet has become one of the most powerful tools for building relationships, and every business, whether a solo practitioner or a huge corporation, needs to develop these skills.Network marketing, also called social marketing, is about creating a link network and relationship-building. You never know who knows someone who needs your product or service, so establishing link relationships is critical. In today's world, we want to be confident that the person we're dealing with has the same values and integrity that we do, so relationships are important. They also take time to develop, feed and nurture. You can shorten that process to some degree through online networking and expand your reach across the globe. For more information on this you can visit my blog on Using Social Marketing to Build Your Business.
Some sites to which you should consider creating links are LinkedIn, Facebook, YouTube (if you have videos), Plaxo Pulse, and Delicious for online bookmarking. A great tool to submit your blog or website to the many online bookmarks is Socializer 2.0 from Ekstreme. With one click, while you're browsing the web, you can automatically submit your site to hundreds of bookmark sites. Be sure to link your blogs, articles, and website(s), too.
If what you've been doing isn't working, it's time to focus on something different, a way to encourage customers come to you. Someone said the definition of insanity is doing the same thing over and over again expecting different results. That's what we do when we keep repeating the same marketing tactics and they don't work. Try something new and see if it makes a difference.
Word of Mouth Marketing is What You Want
Think about it. You do this sort of thing everyday. You visit a great restaurant and tell all your friends about it, encouraging them to go there. Your friends go there to eat and they tell their friends. The restaurant is wildly successful, and they didn't pay one cent for all that word-of-mouth marketing. That's partly what social marketing is, and there are ways you can benefit from it.It's also called Word of Mouth Marketing, and there are some key strategies you can use to ensure you get your share.
Change Your Marketing Paradigm!
Here's a great blog that describes Attraction Marketing in more detail. Attraction marketing is based on the premise that you attract customers that are interested in what you have to offer rather than pursue prospects that may or may not be interested. For most, especially in the network marketing business or in traditional sales, it is a complete paradigm shift in thinking.
Fetching RSS feed... please stand byConsider these videos and CDs
Try these videos and CDs for detailed instructions on how to use online marketing to build web traffic and generate more sales.
Reverse Google Marketing 2008
Amazon Price: $997.00 (as of 11/25/2009) 
Small Business Marketing Success Stories
Amazon Price: $36.95 (as of 11/25/2009)
HUMBUG: The Art of Outrageous Publicity
Amazon Price: $39.95 (as of 11/25/2009)
Attraction Marketing Articles
- Attraction Marketing articles
- When you use attraction marketing, your prospects will be coming to you.
Because of the Internet, attraction marketing is real and in reach even if you are on a shoe-string budget.
Attraction marketing may look something like this: The prospect finds you and/or your marketing on the Internet. Since you are providing real value and quality information, they are attracted to it.
Your prospect follows a link to a capture page where they leave their name and email. Once they do this, they begin receiving emails from you providing more information and building a relationship. Maybe after awhile, they email or call you. - Law of Attraction
- The Law of Attraction: Focus your attention on where you want to go rather than on where you don't want to go.
You're actually focusing on what you want to get away from rather than on where you want to go. That's like trying to drive by looking through your rear-view mirror. It may seem to work for a short time, but long-term it is going to be moving you backwards rather than forwards. - Renegade University
- Get endless prospects chasing you, literally paying you to work with them.
Throw Away Your Names List And Never Spend A Dime on Leads or Advertising Again.
Now You'll Get Paid As Prospects Come to You.
Build Your Business Smart with Attraction Marketing.
Great Resources on Amazon
These books provide more information on online marketing and attraction marketing to help you grow traffic to your site.
The marketing power of 117: Or, Unleashing the gorilla marketer within you
Amazon Price: (as of 11/25/2009)
Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
Amazon Price: $21.24 (as of 11/25/2009)
How to market to a new demographic segment: twixters.(Marketing News)(ages 21 to 29): An article from: ABA Bank Marketing
Amazon Price: $5.95 (as of 11/25/2009)
Get Targeted, High Quality Traffic to Your Site - FREE
Download "Instant Buzz" and begin getting traffic to your website in minutes. You'll earn advertising credits through referrals and other options. It installs on your Internet Explorer or Firefox browser in seconds - absolutely free. by jeridenniston
I am passionate about helping business owners understand the importance of integrating change into their business to achieve long term success.
I hav... (more)
I hav... (more)
