Attraction Marketing Training -- Aspects and Characteristics
Instead, it's a passive means of attracting new and pre-qualified leads, prospects and customers to your network marketing business because of the information and value you deliver to your target audience.
Attraction Marketing Step 1 - Create Attractive Content to Market to Your Audience
Create a Web of Content that is Attractive to Your Target Audience
The audience you determine to target will be the audience that finds you on the internet because you are producing your own web of content (really good information) that is useful for them. You understand their pains, their problems and their desires as if you were them.
They when they read your web content, they like it. It appeals to them because you are solving one of their problems, addressing one of their needs, or reviewing a product or resource that does both.
Attraction Marketing Step 2 - Prospects Fill In Their Information at Your Capture Page
So it is suffice to say that one of the skill sets of an attraction marketer is knowinghow to create their own lead capture pages. Why? Because it allows you to be independent without relying on "systems" to do the work for you. Also, when you create your own, often times it can be much more targeted and relevant to the content you've created.
When the prospect fills in their information, they've just entered your list and you follow up with them via an autoresponder series.
Therefore, it is a good idea to have about ten to 20 auto-emails already pre-written and loaded in your autoresponder. It's these consistent email messages that help foster relationships. It is vitally important to not SPAM with product pitches, but to continue offering more of the same valuable and attractive information that produced interest in the first place.
Attraction Marketing Step 3 - Follow Up on the Phone with Your Leads
Unless Your Generating 10+ Leads Per Day, Follow Up with Your Leads is a Good Idea
Give value on the phone, continue to build a relationship and attract them to your offers with one on one contact. People are desperate for this kind of one on one attention. It also positions you as a leader, as an expert, and when you talk with a person one on one, you are making the entire experience much more personal. You also get to hear exactly what the person on the other end of the phone needs and wants.
Once you're on the phone, continue with listening and offering value. Take the consultative approach. Remember - the key is offering value through information and education for free and/or refer to inexpensive products that over deliver, which you already own and can assist them with.
Attraction Marketing is Built Around You, Your Name and Your Relationships
Attraction Marketing Isn't Built Around Your Network Marketing Company
Network marketing is a people business driven by marketing.
People are the commodity being traded, and you must position yourself in a manner that allows you to capitalize on that process through many different channels.
Cornerstones of Becoming a Leader Capable of Using Attraction Marketing:
1. Participate in the learning process - there is a tremendous amount of free information on the web. Find it. Choose two to three names you that are experts in the area of business you want to enter. For example, I chose Mike Dillard and Mike Klingler.
2. Do your homework assignments, which means doing your research and completing tasks. This transitions the internet network marketer from theory to experience; builds tangible leadership skills and will gradually position You as someone capable of providing value.
3. Implement what you learn as you learn it. For example, as a Renegade University Professional I watched a tutorial about how to create a Hub page, then immediately created content for a Hub page.
4. One must put out Value, good ideas and insight on various elements. It's not only the right thing to do, it's going to be your most valuable asset at the long end of tomorrow. There is a fine line between providing Value and being Promotional.
5. Focus on building relationships and superior communication. As a result, this will make you and your business bigger than your opportunity (and in turn, your biggest asset is your list).
The Successful Attraction Marketer will Follow this Process in a Nutshell:
1. Build a list.
2. Create a relationship with their list.
3. Market to their list (provide quality information and products you've used).
4. Keep in personal touch whenever possible.
5. The time is never right for your prospects to join their primary opportunity so you must serve them for the life of the relationship (deliver value consistent and often).
Identify Your Target Market:
Business Builders.
People who buy network marketing opportunities, and current or past network marketers who have bought similar products. Fill your pipeline with these people because it's only a matter of time.
Business Opportunity Seekers looking to start a network marketing business.
The advantage is they want to join NOW. The disadvantage is there is the possibility that they are only scratching an itch for dissatisfaction in their life. Interview these people, and assess if they will be worth your time. Take control to tell them exactly how it is while being nurturing and supportive. Learn to identify potential leaders.
Product Customers.
These are not business builders or opportunity seekers. These are people who genuinely enjoy and find value in the products you distribute. For example - your nutrition products will be for people who value good health. These customers create long term residual income because it fills their need.




