Marketing To Baby Boomer Women? There Are Way More Than 40 Million Of Us And We're Not What The Marketing Industry Thinks!
Ranked #806 in Business, #27,078 overall
Marketing To Baby Boomer Women
What do fifty-something women want? It's certainly not what most marketing professionals think.
In fact, if you are a Baby Boomer woman yourself, you already understand more about how to market to other women your age than the marketing industry does. How cool is that!
I've designed this lens to do two things:
#1 To help the marketing industry learn more about what women over 50 want-INSIDER SECRETS...
I'm going to give away 3 of my Insider Secrets on how to market to women like me. Studies show that I am part of a powerful group, boomer women. As you may know, we around 80% of the household purchase decisions, from food to finance to travel to technology, so these secrets are like gold.
#2 Second reason for this lens...To Invite Baby Boomer Women To Join Me!
This is my invitation to you to join me if you are over 50 and female :) Why? Because you know way more than most marketing professionals about us! Why wouldn't I want you on my marketing team?? You are a member of the most powerful economic segment in history! Your insider secrets are the gold!
You will have to know about Internet marketing to tap into the gold, creating wealth for you and your family. Did you click on Internet Marketing just then?? Do it now - fill out my form and then come back. Take it from me, it is well worth it AND very fun!
Insider Secret #1 The "Don't Mess With Me" Woman
But In A Nice Sort Of Way...
Insider Secret #1Don't Mess With Me
Baby Boomer women are a vastly underserved market of over 40 million people. Successful marketing to us has to be targeted to educated, relatively affluent career women. But most of it isn't.
Grandmothers Are Not What They Used To Be.
We have a very different world now than when we used to visit Grandma. A lot of us have worked as executives in the last several years, maverick types. To target us, ads need to target the "Don't Mess With Me" woman.
We can and have handled just about everything. Like Arwen, in Lord Of The Rings, we believe we can ride like the wind. We still think of ourselves as her age, immortal, strong and beautiful-and we are, each of us in our own way.
New Table of Contents
- Insider Secret #1 The "Don't Mess With Me" Woman
- Strength And Honor Are Her Clothing Proverbs 31:25
- Insider Secret #2 We Are Late Bloomers
- Insider Secret #3 Please Stop Marketing Pants With An Elastic Waistband
- Ride The Wave!
- How To Make More Retired - Learn Internet Marketing
- Great Stuff on Amazon
- Hey There Baby Boomers - What Do You Think!
- Ladies and Gentlemen, Let's Take A Poll! How Many Do You Know??
- Twitter This Baby Boomer Girl...
Insider Secret #2 We Are Late Bloomers
Remember, We Were Once Hippies
Insider Secret #2
We Are Late Bloomers
We are not obsessed with having it all - being the perfect mother, the perfect executive, and having the perfect home. That's when we were 30-something. And we certainly are not reading things like "How To Loose 10 Pounds In 10 Days." That's when we were 20-something.
Remember, We Were Once Hippies
Because we were once hippies or thought we could have been, we got behind. We didn't go straight into graduate school right out of college. We did that much later. So by the time we hit 45, we were finally very close to where we wanted to be.
R-E-S-P-E-C-T
After grad school, and five or six years after that, many of us were where we were trying to go. We had arrived, as they say. So don't patronize us. We get respect from everyone else now. The marketing industry needs to catch up.
We Are Late Bloomers
We are not obsessed with having it all - being the perfect mother, the perfect executive, and having the perfect home. That's when we were 30-something. And we certainly are not reading things like "How To Loose 10 Pounds In 10 Days." That's when we were 20-something.
Remember, We Were Once Hippies
Because we were once hippies or thought we could have been, we got behind. We didn't go straight into graduate school right out of college. We did that much later. So by the time we hit 45, we were finally very close to where we wanted to be.
R-E-S-P-E-C-T
After grad school, and five or six years after that, many of us were where we were trying to go. We had arrived, as they say. So don't patronize us. We get respect from everyone else now. The marketing industry needs to catch up.
Insider Secret #3 Please Stop Marketing Pants With An Elastic Waistband
Here's the skinny on our waistline
Insider Secret #3
We're Not Looking For Slacks With An Elastic Waistband
We care about style and we can afford it. We like to look energetic and fit. We talk to each other about plastic surgery, our next career, making more retired than hired, and we challenge ourselves professionally and personally.
So we want to dress the way we think. The way we think is youthful. We make plans for the future, we are optimists, we are into wellness and study nutrition. We do not intend to be old but we intend to live a long and fulfilling life.
We're Not Looking For Slacks With An Elastic Waistband
We care about style and we can afford it. We like to look energetic and fit. We talk to each other about plastic surgery, our next career, making more retired than hired, and we challenge ourselves professionally and personally.
So we want to dress the way we think. The way we think is youthful. We make plans for the future, we are optimists, we are into wellness and study nutrition. We do not intend to be old but we intend to live a long and fulfilling life.
Ride The Wave!
Big Business And Baby Boomer Women
OKAY, Now Here's The Next Big ThingWE are probably going to be the next big thing - women baby boomer entrepreneurs! By 2010, I predict that many of us will be like Colonel Sanders who made more in his second career after age 65.
Women make really great entrepreneurs. We work for other people usually but when women take that risk to become business owners, look out! We can ride that wave, especially now with the Internet to help us.
Surfs up! Let's get started! Learn to market yourself and your business. Just surf the internet for 5 minutes and you will find women entrepreneurs, many of us are 50 plus.
Make More "Retired" Than Hired!"
One of my mentors is Ann Sieg. She tells one of my very favorite stories about how she not only wanted to retire early but she wanted to make enough money in multi-level marketing (MLM) to retire her husband early too! And she did! But not the usual MLM way, the renegade way. She leveraged herself by working at home, building her MLM online.
Colonel Sanders Didn't Have What We Have
Colonel Sanders is another entrepreneur who made more retired than hired and he didn't even have the Internet Web 2.0 advantage. We do. We also understand what women baby boomers like so we have that huge advantage as well. Knowing your target market is a gold mind especially if they are us!
How To Make More Retired - Learn Internet Marketing
Many Baby Boomer Women Are Learning Online Marketing
Great Stuff on Amazon
Boomer Babe Books!
Hey There Baby Boomers - What Do You Think!
Hey Other Readers and Marketers - Please Blurb Here Even If You Aren't 50+ :)
THANK YOU!
submit
-
Reply
- ibloomdrop ibloomdrop Aug 28, 2009 @ 9:45 pm
- This is great information for we many who use network marketing to market to baby boomers. Thanks for the great lens!
-
Reply
- Chrisgea Chrisgea Jul 6, 2009 @ 3:35 pm
- I love your lens! It's so fun to hear from women who are just getting started instead of starting to stop. I am 57, trying to start a new business and just got a motorcycle driving license. I can't even think about getting old!! Every now and then I wonder if I shouldn't be doing these things and then I throw that thought right out the window.Yeah us!!!
-
Reply
- VibrantNation VibrantNation May 21, 2009 @ 8:40 am
- Vibrant Nation is an online community dedicated to women 50 . We recently polled our members to find out what they are using to get their news and information, and the results were surprising! Check out the results of our survey at http://www.vibrantnation.com/assets/1290/Newspaper_survey.pdf and please join the conversation with and about 50 women at http://vibrantnation.com !
-
Reply
- shalliebey shalliebey Oct 30, 2008 @ 7:31 am
- Great lens. I particularly like your thoughts on women baby boomer entrepreneurs. The development of baby boomers becoming entrepreneurs as late Bloomers is a major shift in life that is just becoming visible. Just like you suggesting that baby boomer women don't want pants with elastic, baby boomers don't seem to want retirement as it has been defined in the past. A new form of work life balance is being forged as the result.
Good luck with your lens.
Shallie Bey
-
Reply
- TerriJo TerriJo Aug 29, 2008 @ 5:22 pm
- Hey everyone, thanks so much for commenting! And I do so appreciate all the added goodies. I'm heading over to cool gadgets for bb's now :)
-
Reply
- Margo_Arrowsmith Margo_Arrowsmith Jul 30, 2008 @ 7:06 am
- Great lens, so much to absorb. I linked from my own baby-boomers 'aging is perception' lens, and found a goldmind! I had to favor it so I can return to reread and think about your offer.
We rock!
Margo Arrowsmith
-
Reply
- Margo_Arrowsmith Margo_Arrowsmith Jul 30, 2008 @ 5:56 am
- Great lens, so much to absorb. I linked from my own baby-boomers 'aging is perception' lens, and found a goldmind! I had to favor it so I can return to reread and think about your offer.
We rock!
Margo Arrowsmith
-
Reply
- babyboomerbev babyboomerbev Jul 6, 2008 @ 10:45 am
- "Please Stop Marketing Pants With An Elastic Waistband..."
Speak for yourself. My waistline is spreading faster than aids!!!
-
Reply
- Graceonline Graceonline Jun 30, 2008 @ 8:58 am
- Saw a link to this by Squidcast on Twitter. Glad to see you're exploring our amazing potential in so many ways. Have you noticed how many of us are also concerned about more than our personal needs and desires? A lot of us are still very intent on saving the world. Now that our babies are grown and well established, we're making the time to do it, too.
-
Reply
- taliamurphy taliamurphy May 24, 2008 @ 1:36 pm
- Hi Terri-
Loved your very informative lens! Will keep coming back to visit.
Talia Murphy
Unconventional Woman
- Load More
Ladies and Gentlemen, Let's Take A Poll! How Many Do You Know??
Let's Count Women Business Owners Who Are Over Age 45 That You Know Personally
They can be in business with another person if it isn't their spouse...
Loading poll. Please Wait...
Twitter This Baby Boomer Girl...
It's Easy, Peasy!
- aka Twitter
- 0 followers
- 0 following
-
- very interesting webinar on clickbank marketing http://howiesapprentice.com/webinar see the replay - must hurry to see it!
-
- @cfagbata Hey! I enjoyed talking to you just now before the line went dead :) This is a new blog, right? Excellent! http://cfagbata.com/
-
- Currently reading http://www.sigalzoldan.com/peaceandbliss.html
-
- stop feeling guilty about debt... http://agel-renegade-network-marketer.blogspot.com/2009/11/renegade-network-marketer-notes-on.html
-
- RT @tweetmeme Endorsements, Testimonials, Bloggers and The FTC | BetterNetworker.com http://bit.ly/8LE3vx
powered by Twitter
by TerriJo
Terri Stallcop is a "retired"nursing director, Christian writer and entreprenuer teaching baby boomer women how to market their business online. (more)
Explore related pages
50 Internet Marketing Tools- Here's a list of 50 internet marketing tools to help you skyrocket your internet...
Boomer Babes- Baby Boomers (technically, those born between 1946 and 1962) make up, at almost...
A "Golden Rule" for Your Network Marketing Business Success- We've always heard of "Golden Rules" for living our lives, but when it comes to...
MLM Business Leads: Wasting Time Buying and Cold Calling Leads?- This lens is about why buying leads and cold calling aren't effective methods fo...
Baby Boomers. How to Make Money Online with Internet Marketing - Richard Watters a baby boomer and offline carpet cleaner, is learning through Re...
Internet Marketing for Baby Boomers- I never thought I'd be leaving the corporate world into retirement as an Interne...
