Marketing To Baby Boomer Women? There Are Way More Than 40 Million Of Us And We're Not What The Marketing Industry Thinks!

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic by 11 people | Log in to rate

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Marketing To Baby Boomer Women

What do fifty-something women want? It's certainly not what most marketing professionals think.

In fact, if you are a Baby Boomer woman yourself, you already understand more about how to market to other women your age than the marketing industry does. How cool is that!

I've designed this lens to do two things:

#1 To help the marketing industry learn more about what women over 50 want-INSIDER SECRETS...

I'm going to give away 3 of my Insider Secrets on how to market to women like me. Studies show that I am part of a powerful group, boomer women. As you may know, we around 80% of the household purchase decisions, from food to finance to travel to technology, so these secrets are like gold.

#2 Second reason for this lens...To Invite Baby Boomer Women To Join Me!

This is my invitation to you to join me if you are over 50 and female :) Why? Because you know way more than most marketing professionals about us! Why wouldn't I want you on my marketing team?? You are a member of the most powerful economic segment in history! Your insider secrets are the gold!

You will have to know about Internet marketing to tap into the gold, creating wealth for you and your family. Did you click on Internet Marketing just then?? Do it now - fill out my form and then come back. Take it from me, it is well worth it AND very fun!

Insider Secret #1 The "Don't Mess With Me" Woman 

But In A Nice Sort Of Way...

Insider Secret #1
Don't Mess With Me

Baby Boomer women are a vastly underserved market of over 40 million people. Successful marketing to us has to be targeted to educated, relatively affluent career women. But most of it isn't.

Grandmothers Are Not What They Used To Be.

We have a very different world now than when we used to visit Grandma. A lot of us have worked as executives in the last several years, maverick types. To target us, ads need to target the "Don't Mess With Me" woman.

We can and have handled just about everything. Like Arwen, in Lord Of The Rings, we believe we can ride like the wind. We still think of ourselves as her age, immortal, strong and beautiful-and we are, each of us in our own way.

Strength And Honor Are Her Clothing Proverbs 31:25 

Baby Boomer Women


Arwen chase

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My Immortal- Arwen Fanvid

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Insider Secret #2 We Are Late Bloomers 

Remember, We Were Once Hippies

Insider Secret #2
We Are Late Bloomers

We are not obsessed with having it all - being the perfect mother, the perfect executive, and having the perfect home. That's when we were 30-something. And we certainly are not reading things like "How To Loose 10 Pounds In 10 Days." That's when we were 20-something.

Remember, We Were Once Hippies

Because we were once hippies or thought we could have been, we got behind. We didn't go straight into graduate school right out of college. We did that much later. So by the time we hit 45, we were finally very close to where we wanted to be.

R-E-S-P-E-C-T

After grad school, and five or six years after that, many of us were where we were trying to go. We had arrived, as they say. So don't patronize us. We get respect from everyone else now. The marketing industry needs to catch up.

Insider Secret #3 Please Stop Marketing Pants With An Elastic Waistband 

Here's the skinny on our waistline

Insider Secret #3
We're Not Looking For Slacks With An Elastic Waistband

We care about style and we can afford it. We like to look energetic and fit. We talk to each other about plastic surgery, our next career, making more retired than hired, and we challenge ourselves professionally and personally.

So we want to dress the way we think. The way we think is youthful. We make plans for the future, we are optimists, we are into wellness and study nutrition. We do not intend to be old but we intend to live a long and fulfilling life.

Fit

Let's Get FIT! 

Take The Fit Challenge

Did you know that two packs a day is a good thing! And four packs a day - even better!

Agel FIT

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Ride The Wave! 

Big Business And Baby Boomer Women

OKAY, Now Here's The Next Big Thing

WE are probably going to be the next big thing - women baby boomer entrepreneurs! By 2010, I predict that many of us will be like Colonel Sanders who made more in his second career after age 65.

Women make really great entrepreneurs. We work for other people usually but when women take that risk to become business owners, look out! We can ride that wave, especially now with the Internet to help us.

Surfs up! Let's get started! Learn to market your self and your business. Sign up now to learn more about Internet attraction marketing!

Make More "Retired" Than Hired!"

One of my mentors is Ann Sieg. She tells one of my very favorite stories about how she not only wanted to retire early but she wanted to make enough money in multi-level marketing (MLM) to retire her husband early too! And she did! But not the usual MLM way, the renegade way. She leveraged herself by working at home, building her MLM online.

Talk about a "Don't Mess With Me" spirit with a big heart, that's Sieg. She's THE renegade network marketer She wrote the book!

Colonel Sanders Didn't Have What We Have

Colonel Sanders didn't have the Internet Web 2.0 advantage. We do. Learning things like how to Generating free leads using Squidoo :)for example, is something the colonel couldn't do - there was no Squidoo!

Marketing Merge For Women Baby Boomers 

Women Baby Boomers... Big Business

One Of My Hub Pages
Women Baby Boomers Are Marketing Online, Making More "Retired" Than Hired!
Smart Choices, Smart Money, Smart Women
Maybe you feel you are financially set because you have a corporate job that pays well, but you really don't enjoy what you are doing.
Get FIT - A slimmer waist naturally!
Read my FIT Blog.
Boomer Report
Stay Informed Boomers!It's Easy Peasy! Just log on to Boomer Report
Baby Boomer Women Want Younger, Healthier, Smoother Skin!
Better Than Botox!
Baby Boomer Women and Agel
We look better and feel better plus we get to work at home!

Women Baby Boomers Love To Travel 

Cruises, Golf in Hawaii, Time On The Beach

These are fairly recent holidays for Hubby and I but I still want to take another break and see the world!! Stay tuned, more pics to come!

Kona Coast by terrijo

Hawaii golf Terri 2 by terrijo

Wind @ Kona by terrijo

P1010030 by terrijo

P1010028 by terrijo

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Women Baby Boomers Want Younger Looking, Smoother, Healthier Skin 

Better Than Botox!

Agel And A Younger-Looking Me Without Botox!

Ageless

Hey There Baby Boomers - What Do You Think! 

Hey Other Readers and Marketers - Please Blurb Here Even If You Aren't 50+ :)

THANK YOU!

Lensmaster

Chrisgea wrote...

I love your lens! It's so fun to hear from women who are just getting started instead of starting to stop. I am 57, trying to start a new business and just got a motorcycle driving license. I can't even think about getting old!! Every now and then I wonder if I shouldn't be doing these things and then I throw that thought right out the window.Yeah us!!!

ReplyPosted July 06, 2009

Lensmaster

VibrantNation wrote

Vibrant Nation is an online community dedicated to women 50 . We recently polled our members to find out what they are using to get their news and information, and the results were surprising! Check out the results of our survey at http://www.vibrantnation.com/assets/1290/Newspaper_survey.pdf and please join the conversation with and about 50 women at http://vibrantnation.com !

Reply Posted May 21, 2009

Lensmaster

shalliebey wrote...

Great lens. I particularly like your thoughts on women baby boomer entrepreneurs. The development of baby boomers becoming entrepreneurs as late Bloomers is a major shift in life that is just becoming visible. Just like you suggesting that baby boomer women don't want pants with elastic, baby boomers don't seem to want retirement as it has been defined in the past. A new form of work life balance is being forged as the result.

Good luck with your lens.

Shallie Bey

ReplyPosted October 30, 2008

Lensmaster

TerriJo wrote...

Hey everyone, thanks so much for commenting! And I do so appreciate all the added goodies. I'm heading over to cool gadgets for bb's now :)

ReplyPosted August 29, 2008

Lensmaster

Margo_Arrowsmith wrote...

Great lens, so much to absorb. I linked from my own baby-boomers 'aging is perception' lens, and found a goldmind! I had to favor it so I can return to reread and think about your offer.

We rock!

Margo Arrowsmith

ReplyPosted July 30, 2008

Lensmaster

Margo_Arrowsmith wrote...

Great lens, so much to absorb. I linked from my own baby-boomers 'aging is perception' lens, and found a goldmind! I had to favor it so I can return to reread and think about your offer.

We rock!

Margo Arrowsmith

ReplyPosted July 30, 2008

Lensmaster

babyboomerbev wrote

"Please Stop Marketing Pants With An Elastic Waistband..."

Speak for yourself. My waistline is spreading faster than aids!!!

Reply Posted July 06, 2008

Lensmaster

Graceonline wrote...

Saw a link to this by Squidcast on Twitter. Glad to see you're exploring our amazing potential in so many ways. Have you noticed how many of us are also concerned about more than our personal needs and desires? A lot of us are still very intent on saving the world. Now that our babies are grown and well established, we're making the time to do it, too.

ReplyPosted June 30, 2008

Lensmaster

taliamurphy wrote...

Hi Terri-
Loved your very informative lens! Will keep coming back to visit.
Talia Murphy
Unconventional Woman

ReplyPosted May 24, 2008

Lensmaster

beeobrien wrote...

Thanks for the information. I'm adding this lens to my featured lenses at Cool Gadgets for Baby Boomers.

ReplyPosted April 29, 2008

 
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Ladies and Gentlemen, Let's Take A Poll! How Many Do You Know?? 

Let's Count Women Business Owners Who Are Over Age 45 That You Know Personally

They can be in business with another person if it isn't their spouse...

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