Bill Wardell

New Doc Searls

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Senior editor for Linux Journal, the original (and still the leading) Linux publication.

Fellow with the Berkman Center for Internet and Society at Harvard University. There I head ProjectVRM.

Research Fellow at the Center for Information Technology & Society at UC Santa Barbara. There my current focus is on work toward a book titled The Giant Zero.

One of the four authors of The Cluetrain Manifesto, the iconoclastic web site that became the best-selling book in 2000 and still sells around the world in many languages.

A radio veteran from way back (that's where the "Doc" nickname came from). I sublimate that now by taking part in podcasts by others, including Steve Gillmor's Bad Sinatra.

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The Jeremy Lin story

Last night I listened to sports radio from ESPN, WFAN in New York, KNBR in San Francisco, and WEEI in Boston, as well as to KOVO here in Provo, Utah (where I'm hanging this week). One of the talkers put it best, saying something like this: "Let's face it. There is no other story right [...]

For personal data, use value beats sale value

Should you manage your personal data just so you can sell it to marketers? (And just because somebody's already buying it anyway, why not?) Those are the barely-challenged assumptions in Start-Ups Seek to Help Users Put a Price on Their Personal Data, by Joshua Brustein in The New York Times. He writes, People have been willing to give [...]

Live blogging Politics of the Internet

So I'm at Micah Sifry's Politics of the Internet class at the Kennedy School, and risk live-blogging it (taxing my multitasking abilities…) Some questions in the midst of dialog between Micah (@Mlsif) and the class (#pol-int)… Was there a $trillion "internet dividend" over the old phone system, and was it a cost to the old [...]

New Gapingvoid

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Hugh MacLeod is a cartoonist and professional blogger, known for his ideas about how "Web 2.0" affects advertising and marketing.

After a decade of working as an advertising copywriter, Hugh started blogging at gapingvoid.com in 2001. He first started off just publishing his cartoons, but as time wore on he started blogging about his other main interest i.e. marketing.

In 2004 he wrote "How To Be Creative" and "The Hughtrain", which both got widely read in the blogosphere.

In 2005 he scored his first major blog marketing success with EnglishCut.com, a blog he started with Savile Row tailor, Thomas Mahon. It tripled Thomas' sales within six months.

Since mid-2006 Hugh's main occupation has been helping a small South African winery, Stormhoek "rise above the clutter" in the wine market by using Web 2.0 tools to get the word out. Sales have gone up fivefold since then, thanks to Hugh's marketing efforts.

Since 2006 Hugh has been constantly engaged as a public speaker, giving talks in both Europe and the US, talking about Web 2.0 and the ramifications it has on business.

Hugh's basic mantra about blog marketing is "Blogs are a good way to make things happen indirectly", a point lost on many corporate types.

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“Redefine Entrepreneurship”: It’s the “Who”, not the “What” that matters. cc: @Babson

Our friends at Babson College have asked us to help out on their new campaign, ?Redefine Entrepreneurship?. [Catch the backstory here, and watch the video here to get a rough idea etc etc.] It's a simple enough idea: If they can own a new idea of what entrepreneurship is, or at least, be a prime [...]

Wine List

[This cartoon was sent out earlier today in the newsletter. You can buy the print here etc.] This cartoon actually began life out in 2007, as an idea for a wine label design. Something humorous-aspirational. Fun and witty, without being too downmarket etc etc. Though it never got as far as production, it broke the [...]

The “Productive Stupidity” Cartoon

I had a problem? I was creatively ?stuck? on a cartoon I wanted to get drawn, one about ?Productive Stupidity? that I was doing for our client, Babson College. So I decided to ?open source? the problem to my buddies over on Google Plus, to see if their input could help me. If you read [...]

Salon.com - Breaking news, opinion, politics, entertainment, sports and culture.

This is a very cool stie....

Salon's mission

Salon was founded in 1995 by David Talbot and a group of seasoned journalists from the San Francisco Examiner who felt that the World Wide Web offered an unprecedented opportunity to provide intelligent, independent journalism covering politics, culture and society in innovative ways.

Salon believes that its original, award-winning content allows Salon to attract and retain users who are younger, more affluent, better educated and more likely to make online purchases than typical Internet users. Salon believes its user profile makes its network of websites and online communities a valuable media property for advertisers and retailers who are allocating marketing resources to target consumers online.

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