Search Engine Optimization for BING (SEO)

Bing if you didn't already know is Microsoft's latest search engine. This time it looks like Microsoft is serious about competing into search engine forum. It has invested over $80 million in advertising promotions and looks like it's digging in for the long haul.

Optimizing your site to rank better on Bing may prove to be a financially sound move. On Bing in order to return faster and more accurate search results it searches are broken down into categories such as health travel shopping etc.

In summary, the resource came to the conclusion that the number one ranking website on Bing was able to keep a leg up on the competition by

Having an older domain age, and
Having inbound links from websites that included the primary keyword in the referring site's title tags- in other words, building inbound links from other SEO sites and directories as opposed to being from just anywhere.
Obviously you don't have much control on domain age, but here is another search engine that is ranking with inbound links as, what seems to be, one of their primary ranking factors.

I don't know how many times we tell clients and other webmasters this when they ask why they're not ranking well for their keyword and keyword phrases, but we can take this chance as an opportunity to say it again: If you're not maintaining some sort of (professional) link building campaign, you're already ten steps behind the competition.

Quality content is key, obviously, but taking the "if we build it they will come (and link to us)" approach isn't enough to rank number one for more competitive keywords and beat out competing websites who are taking the time every day (or hiring SEM professionals to do it for them) to acquire links from relevant and authoritative sites in order to increase their rankings and keep you buried in the search engines.

We've put together some pretty good do-it-yourself link building techniques which you could take a look at if you have the time to build links to your website on a daily basis. But, if you're like most of our clients, you simply don't have the time (or professional knowledge) to do this and, if that's the case, feel free to reach out to us and we'll be happy to tell you how we can help.

Whether or not Bing lives up to the hype remains to be seen, but one thing is for certain: now is the time for you to get ahead of the competition and improve your search engine rankings (on Bing, Yahoo!, and Google) with an effective link-building campaign.