Is Your Brand Mobilized?

Bottom line, the mobile Internet gives you -- and here's the golden opportunity -- consumers access to information when they want it, no matter where they are located, on their personal handheld device. Think of the flexibility!, even beyond the ability to access the Internet on a laptop.

The mobile Internet is growing to more than accessing maps, a social network, or even purchasing music, ringtones or wallpaper. Now there are leading news agencies on the mobile Internet (CNN, USA Today), books to read on the commute to and from work (Global Reader) and recently even the ability to do some banking transactions. As one tv commercial aptly points out, a person can do banking while climbing a mountain!

Let's look at an example. Your boss asks you to represent the company by hosting a table at a charitable event with invitations extended to nine of the company's diverse clients. You arrive at the event, greet the clients in the lobby and as the clients are mingling you walk in the ballroom to locate the company table. Suddenly, your jaw drops. The table is a maze of forks, knives, spoons and some tableware you don't even recognize! At this point you wonder, how am I going to navigate this table terrain without an Emily Post handbook?

Well, the good news is, the etiquette information is accessible on your mobile handset. By accessing http://BizQ.mobi and downloading the place setting pointers, you now have instant knowledge to avoid the flatware follies! You can breathe a sigh of relief and gain comfort knowing a potentially dubious dining dilemma is diverted.

My goal for the BizQ.mobi brand is to give business professionals instant access to key business etiquette protocols giving them an incisive edge in dealing with clients and conducting business.