Within this lens various methods of boosting eBay sales will be discussed. Topics will include, presentation, branding, marketing among many other sales boosting techniques.
Auction Templates
Some reasons to consider using custom auction description templates:
1. Increasing the memorable factor for your listings.
2. Professional presentation increases sales.
3. Enhances your buyers experience.
4. Increases seller productivity with a ready made auction design.
Whats in a name?
My first question to you would be.. Does you ebay id/store name reflect the products you sell? If it does not... start brainstorming!!
One of the best starter tips I can offer to anyone selling on eBay is dont pick a name that reflects who you are.. choose a name that reflects the theme of the items you sell!
Remember keep it short, sweet, & to the point.. You want your name to be remembered on eBay. Abbreviations, numbers, etc are not memorable. Nouns are your friend.
The Power of Promotion
Lesser Known Methods available on eBay that provide a high amount of traffic to your listings.
Did you know a candy wrapper could bring tons of traffic to your item listings on eBay? You might be saying huh... how? Its been done! Read on to learn how. Lots of sellers use this formula to bring traffic to their items & it actually works! Seller interest and sales dramatically increase. A seller simply comes up with a marketing concept for a common household item or well known consumer product. For instance a bar of soap with a bit of music added to the auction related to the product. In this instance an old 50's bathing jingle worked well. The seller titles the listing A Bar of Soap, places it in the totally bizzare category on eBay and features it for 10 days. The amount of views for items that follow this marketing concept is extremely high as well as the bids. Often sellers will include a bonus gift that compensates for the bid price which in turn creates an incentive for higher bids. Sellers often find the amount of traffic received is worth the cost of listing a featured listing in the totally bizarre category. I definately recommend experimenting with this method.
Earn Money from all of your eBay Photos
I bet you never thought that instead of paying for a website to host your images that you would get paid instead. Believe it or not it is true! ShareaPic will host your images for free & pay you for every page view you receive. The potential for revenue is enormous especially if you host lots of images and receive lots of traffic on eBay. I highly recommend switching from your current image host to ShareaPic & start earning dough! I signed up with them yesterday & I instantly started earning money. Pinch me.. I feel like Im dreaming.
Click above to sign up with ShareaPic & Earn $$
Marketing Tools
To discover what products are in demand right now on ebay & sell well be sure to visit eBay Pop. eBay Pop displays up to date big movers & shakers currently on eBay. This is a great tool to spot trends & find a selling niche on ebay.
Additional Niche Finding
Ebay Keywords:
eBay Keywords is a list of highly popular terms that people search for on eBay. Each eBay Keyword has its very own page that allows you to view all the items eBay has for that keyword.
Click me to visit eBay Keywords
Popular Products/Terms
Another excellent eBay marketing tool directly available on eBay.
Click me to visit eBay Popular Terms
Free WebSite Traffic to your eBay Store
Are you looking to attract 100's of authentic, quality, targeted visitors per day to your eBay Store for absolutely free? How about receiving valuable visitor feedback and networking opportunities with your peers? With over 90,000 members and a superior concept, LinkReferral is the most successful traffic building program on the net. LinkReferral uses an old concept in a very innovative way to build traffic for its members. Because there is everything to gain, nothing to lose and potentially no additional effort needed to develop this traffic aside from initial placement of HTML code on your site, people readily join and enjoy the increasing benefits month after month. Above all it works because its FREE.
Be sure to not miss out on this website to promote your eBay Store!
Update:
Im am now giving Linkreferral my absolute highest recommendation!! I find it to be one of the most important & successful promotional tools available. (Love it!!)
Visit Linkreferral via the banner link below.
The Power of Color
Why colors are important to consider when listing on eBay.
Red is an engaging and emotive color. Best for restaurants. It is considered more disturbing by anxious subjects, and more exciting to calm subjects. Triggers the pituitary and adrenal glands and releases adrenaline. May increase blood pressure and breathing, and stimulate appetite and sense of smell.
Yellow is the first color a person distinguishes in the brain. Associated with stress, caution, and apprehension, yet it stimulates an overall sense of optimism, hope, and balance. Excellent for use in classrooms.
Orange has the characteristics halfway between red and yellow. It is one the best colors for stimulating learning.
Blue is the most tranquilizing color. It calms tense subjects and increases feelings of well-being. When you see blue, your brain releases eleven neurotransmitters that relax the body, and may result in a reduction of temperature, perspiration, and appetite. Blue may be a bit too calming for most learning environments.
Green is also a calming color. In response blood histamine levels may rise resulting in reduced sensitivity to food allergies. Antigens may be stimulated for overall better immune system healing.
Brown promotes a sense of security, relaxation, and reduces fatigue.
Gray is the most neutral color.
Dark Colors lower stress and increase feelings of peacefulness.
Bright Colors such as red, orange, and yellow spark energy and creativity. They can also increase aggressive and nervous behavior.
For optimal learning, choose yellow, light orange, beige, or off-white. Those colors seem to stimulate positive feelings.
Source: The Power of Color by Morton Walker
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Google Base Store Connector
What it is, and why you should use it for your eBay listings.
Google Base Store Connector is a free download that puts info about your store into the Google index, so that when people search Google for the products you have to sell, you'll show up in their search results, along with a link directly to your site on eBay.
Visit Google Base Store Connector at:
http://www.google.com/base/storeconnector/index.html
Adding Music to your eBay Listings
How it enhances the buyers experience & how to do it.
We live in a sensory driven world & subsequently sales are driven via sensory stimulation. This includes music stimulation.
You can insert a music tune in your auction listings via a program called web audio plus. It is available on eBay from various sellers for only .99 cents. It is simple to use and loads music fast due to compression technology. I highly recommend using this program if you wish to add music to your eBay listings or Store Homepage. (Below is a link to the product from an ebayer who sells it for .99 cents)
Web Audio Plus - Instantly Add Audio To Your Site for Only $.99 cents!
Additional Traffic Building Resources & Combining Techniques
The freeadvertising forum is another good resource to build traffic. It boasts almost 200,000 members, & 1 million combined total threads/posts. Unbelievable!! Over 500 people are browsing the forum as I write this.
I recommend joining the freeadvertising forum for several opportunities. First promote your eBay store. Then use this combined technique of adding an image from Shareapic in your signature on the forum. Make a few posts, then go check your Shareapic earnings & I guarantee youll be quite glad you did!
You can apply this technique to any popular forum on the internet. Make the most of your Shareapic hosting! Be sure to use the clickable thumbnails for forums/boards when copying your coding from Shareapic. It will be specially coded for your signature for forum postings.
Combing the Power of Promotion & Adding Music to your eBay listing techniques
If you are interested in driving traffic to your eBay listings via the method described in the Power of Promotion be sure to use Web Audio Plus to add your jingle to your listing.
Creating Products to Sell on eBay
Ever thought of having your own products to sell on eBay? RentaCoder makes this dream a possibility! Currently you will find a variety of sellers on eBay selling a unique software program for a substantial cost with a high sell through rate.
Did you know that RentaCoder has thousands of coders waiting to help you turn your ideas into a product? RentaCoder has been in existance for many years and offers a wide selection of software programmers and coders. Simply post your project request & the coders will compete/bid to win the project and complete the work for you.
I highly recommend putting this method into action to create your own product niche on eBay.
Reverse Dropshipping
Simply request an affiliate tracking system to be built into your software project. Then you can offer others the opportunity to sell your product, which not only spreads the reach of your product but essentially makes you the dropshipper.
Earn Money While Talking About Your eBay Store
Another wonderful free social networking resource to promote your Store is via MyLot. Not only that, you also get paid to post discussions, photos, & much more. I recommend joining MyLot as it is highly complimentary to squidoo and ebay. Simply do a search under discussions for eBay to catch up with all the chatter. A great experience all around!
Click me to sign up with MyLot & Earn $$
Build a Free Website to Promote your eBay Listings
Creating a complimentary website to promote your eBay listings is a smart move that every eBayer should consider. The more exposure the better! The FreeWebSpace community is a great place to start. They offer lots of great advice & are made up of 68,000 members with 1200 active members online while I write this segment. Be sure to add the FreeWebSpace community to your favorite bookmarks.
Click me to visit the FreeWebSpace Community
Stumbleupon another great Free promotion tool for your eBay Store
Another new next generation promotional tool has been making waves throughout the internet community. So much so its been reported that ebay is looking to aquire Stumbleupon.
Currently Stumbleupon has over 2 Million Stumblers! How it works: Simply visit any website such as your store home page, you can then rate the site and review it as can other stumblers. Essentially you could add every store page, every product listing you offer to Stumbleupon. Internet viewers will then come across your page via the stumble button. The stumble button is installed into your web browser via a short and free download. Might I add it is lots of fun too! I highly recommend joining the other 2 million users at Stumbleupon.
And dont forget to stumble me!
http://www.stumbleupon.com/url/www.squidoo.com/boostingebaysales
Stumbleupon
Happy Stumbling!
Showcase your eBay listingseBay recently introduced a new tool to promote your eBay listings on websites, blogs, myspace etc..
This new tool is known as eBay To Go. It is simple to set up and provides you with a short snippet of code to insert to your website.
Vist eBay To Go at:
Promote Your eBay Store
Be sure to add your eBay store to ListMyStore a high traffic directory of eBay stores.

Promote your eBay Store with a FREE Domain Name for Life
Creating additional traffic to your eBay store has never become more attractive with LunarPages Free domain for life offer. eBay provides all store owners with an off-ebay item link builder. This allows you to create dynamically-updated links to your current Store listings.
You can use this built in ebay store feature in conjunction with your free for life domain name from LunarPages!
Fetching new data from eBay now... please stand by
Fetching new data from eBay now... please stand by
Fetching new data from eBay now... please stand by
Amazon Price: $16.47 (as of 05/16/2008)
Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards
Amazon Price: $16.47 (as of 05/16/2008)
Profit from the Ground-Breaking Strategies of eBay's Top Sellers and Gain the Competitive Edge
Kick your eBay business to the next level with the market-tested methods and advice contained in this unique guide. Packed with examples and insights from over 100 top entrepreneurs, eBay PowerSeller Million Dollar Ideas reveals the creative strategies the eBay elite have used to tower over eBay's cutthroat competition and thrive in the competitive world of e commerce.
Learn how to design a successful business blueprint, acquire unique and desirable merchandise, build high-traffic auctions, and target an international customer base. Plus, get valuable, timely information on marketing your goods on non-eBay sites, attracting repeat customers, optimizing shipping charges, and protecting yourself from fraud online.
Create a flexible, scalable e-business plan with an eye toward the future
Locate low-cost inventory through Google, Craigslist, and trade shows
Tailor your business name and URL for maximum impact
Develop listings and auctions that generate high traffic
Integrate high-impact photos, voice, music, and video clips
Evaluate your financial performance using eBay's new Sales Reports and quarterly statements
Drive traffic to your listings using eBay's Keyword Program, Google AdWords, Froogle, Google Base, and the blogosphere
Increase sales by offering free shipping and return-customer discounts
Combat online phishing and pharming scams, counterfeiting, and identity theft
Attract international customers with eBay UK, eMarketBytes, and overseas partners.
Amazon Price: $16.47 (as of 05/16/2008)
eBay is a billion-dollar phenomenon. For the millions who want to jump on the bandwagon, here's the straight scoop on how to get started making the most out of the Web's greatest marketplace. Based on interviews with successful eBay buyers and sellers, this insider's guide reveals what everybody wants to know, including: how to avoid rip-offs, find great stuff, bid and set a price, and run auctions. It tackles tough questions that eBay hopes users will forget, such as: Is it safe to buy big-ticket items, and Are listing enhancements really worth it? Quick-Start Guides give ready-to-go newbies a jump-start, and there are informative screenshots, tips on PowerBuying and Selling, and hints on making eBay a full-time job.
Amazon Price: $11.66 (as of 05/16/2008)
In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.
From the Back Cover
Creative strategies that can boost profits now!
Learn and apply proven techniques for marketing your products on eBay effectively--and watch your profits soar. The 7 Essential Steps to Successful eBay Marketing gives you an action plan for creating a comprehensive marketing and sales strategy so you can gain a competitive edge. Inside, eBay and marketing experts reveal how to make your listings stand out, inspire buyer confidence, close sales, and keep your customers coming back. You'll also get valuable advice on enhancing and expanding your business.
Create a sound business plan
Take advantage of built-in and third-party sales tools
Establish a strong eBay brand
Write compelling product descriptions
Be an effective salesperson
Ensure customer satisfaction and retention
Measure your success and improve your business
Amazon Price: $16.95 (as of 05/16/2008)
Fetching new data from eBay now... please stand byIt adds another thread to the multiple streams of more...1 point
Charity Auctions
Bid on an item & help a charity in need. Free Counter
Be sure to take advantage of eBay's classified ad feature. You can place an ad on eBay for 30 days for only $9.95. Additionally you can feature it for additional cost. This method of advertising on eBay provides a better value for attracting buyers. Its is especially cost effective if you run a featured ad. Rather than running a normal featured listing for 10 days, running a classified ad gets you 20 more days of exposure for the same featured price. Below is an example of a classified ad I placed on eBay. It is a good reference point to brainstorm the advertising method you will be using for your own classified ad on eBay.
Category List for Classified Ad Listings
You can use the Classified Ad listing for the following eBay categories and subcategories:
Websites and Businesses for Sale
Banner Ads, Email, Online
Radio, Television
Text Links
Other Advertising Inventory
Home-based Businesses
Dating
Jewelry
Pet Supplies
Travel
Other
Entertainment
Hosting
Portals, Search
Other Internet Businesses
Manufacturing
Marketing
Patents, Trademarks
Retail, General Stores
Service Businesses
Vending, Coin-op
Wholesale Trade and Distribution
Other
Trade Show Booths
Banner Systems, Signage
Pop-up and Booth Displays
Tabletop and Portable Displays
Literature Stands and Racks
Trade Show Counters and Tables
Tradeshow Booth Lighting
Travel and Carry Cases
Other Display Accessories
Other Trade Show Displays
Prefabricated Buildings
Travel
Cruises
Lodging
Vacation Packages
Other Travel
Specialty Services
Everything Else
Advertising Opportunities
eBay User Tools
Funeral and Cemetery
Caskets
Cemetery Plots
Information Products
Memberships
Mystery Auctions
Impressions, Ad Space
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