Marketing Resource Management is the practice of leveraging software to improve an organization's return on investment in marketing dollars. As advertising and media are being changed by the Web 2.0, Mobile Technology, and vendors such as Google and Microsoft, more efficient marketing processes and systems will be required.
What's New?
My company TMR Associates is now operating under the name Brainloaf. We are focusing our efforts on Marketing Resource Management Consulting and Implementation. I have been performing this service in one way or another for over a decade.
Marketers must deal with multiple streams in addition to traditional media. Mobile, web based advertising and sponsorships, event marketing and a myriad of other targeted solutions make it difficult for an organization to plan, execute and manage their marketing resources and efforts. We help companies do just that, by examining and improving their people, processes and tools.
Marketers must deal with multiple streams in addition to traditional media. Mobile, web based advertising and sponsorships, event marketing and a myriad of other targeted solutions make it difficult for an organization to plan, execute and manage their marketing resources and efforts. We help companies do just that, by examining and improving their people, processes and tools.
BrainLoaf.com
a blog on Marketing Resource Management MRM EMM MOM
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Marketing Resource Management on Amazon
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
Amazon Price: $16.47 (as of 11/09/2009) 
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Amazon Price: $9.72 (as of 11/09/2009)
by mrogers
My current company is Brainloaf. We develop Video solutions for Marketing and Market Research. I am an entrepreneur with over 10 years of experience c... (more)
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