What Do Branding Consultants Do?
A branding consultant is dedicated to building brands.
Their aim is to make your business and product a household name.
A good branding consultant will be able to advise and oversee a variety of marketing elements, including:
Their aim is to make your business and product a household name.
A good branding consultant will be able to advise and oversee a variety of marketing elements, including:
- concepts
- art direction
- copy writing design
- artwork press
- outdoor advertising
- television & radio
- corporate & brand identity
- print & point of sale
- new media
- media planning
- buying
New Table of Contents
The Importance of a Strong Brand Image
What do you think of when you imagine a big yellow M?Or five overlapping silver rings?
How about an apple with a bite missing?
These are all examples of brand whose visual appeal is just as important as their product.
This is the aim of any branding consultant.
What does your logo say about you?
Big Changes at the Hut
In an attempt to distance themselves from fast food outlets, Pizza Hut has announced that it will be changing the names of some of their restaurants to Pasta Hut.An online poll displayed on their website implies that the name change isn't very popular with customers, however, with the story featured in many newspapers, magazines and blogs (even this very Squidoo lens!) it seems that even if it is temporary, the exercise has certainly created a lot of publicity for the company.
I'm just glad that they still sell pizza!
Is 'Snickers' better than Marathon in the long run?
(Get it?!)
Snickers bars were introduced to the market in the 1930s as a follow up to the hugely succesful Mars Bar. The bar was named 'Snickers' after the Mars family's horse. The UK and Ireland were the only regions of the world where the chocolate bar was sold under the name of 'Marathon'. To create uniformity around the world, the Mars Group decided to change the name to 'Snickers' in 1990. It was a gradual standardisation as since 1988, the words: "Internationally known as Snickers" were printed on the side of the Marathon wrapper.
The name change was a success as following the re-brand, the bar went from being Britain's ninth most popular bar to the third.
Brand Makeovers
What is your opinion?
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Bad Branding Ideas
When Coca-Cola decided to change the flavour of their 'Mother' energy drink, following negative customer feedback, they released this advert.
What do you think of the way that they ridiculed their previous offering and admitted that their original idea was a failure?
A brave way to start afresh or a stupid of insulting existing customers?
What do you think of the way that they ridiculed their previous offering and admitted that their original idea was a failure?
A brave way to start afresh or a stupid of insulting existing customers?
Mother | Coca-Cola relaunch Mother | Smart
Coca Cola have decided to relaunch the energy drink Mother with a novel angle: they're admitting that the original product tasted awful and ridiculing their previous offering. Will it work? Have a watch of this new TVC from Smart and decide for yourself.
Runtime: 30
11524 views
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People to help you ensure your business is a success
Your business' marketing and branding is too important a factor to do yourself. It is a really good idea to seek the advice of professional consultants who will be able to get the best out of your brand.
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Melissa Maxwell
Houston, TX
by Branding_Consultant
I'm Daisy, I love everything to do with fashion, clothes, accessories and the celebrity lifestyle. Not that I have any personal experience of the rich... (more)
