For over a century, Bulgari has been setting the pace for Italian style in jewellery. A forward-looking, creative spirit which never ceases to draw inspiration from the timeless beauty of Greek and Roman art, while giving it a distinctive contemporary touch. Greek like its founder, Sotirio Bulgari - and Roman like the culture he embraced.
Rome. Via Condotti.
The first store. A meeting place for the aristocracy and the world of culture and cinema. Dolce Vita and Hollywood.
Pure luxury obtained by means of daring combinations, precious materials, purity of design and meticulous attention to detail.
In Rome, Paris, London, New York and Los Angeles, as well as in Tokyo and Dubai, Bulgari is the word for jewellery, excellence and prestige.

The period immediately after the Second World War marks an important change in the history of Bulgari. It represents a turning point for the Company, which moves away from the dominant strict rules of the French goldsmith school, and creates its own unique style.
The inspiration comes from Greek and Roman classicism, with a special take on Italian Renaissance, and the 19th century Roman school of goldsmiths.

Bulgari's international expansion begins in the 1970's with the opening of the first overseas store in New York, followed by others in Paris, Geneva, and Monte Carlo.
In the 80's Bulgari launches the BVLGARI BVLGARI watch, a worldwide success story, considered an all-time classic.
These years also see the establishment of Bulgari Time Neuchâtel - a company specially founded to produce all Bulgari watch lines.
In 1984 Giorgio's sons, Paolo and Nicola Bulgari, respectively become Chairman and Vice-Chairman of the Company, while their nephew, Francesco Trapani, is appointed Chief Executive Officer.

The early 1990's witness a definite diversification strategy for Bulgari. The establishment of Bulgari Parfums in Switzerland marks the Group's entry in the high-end perfume market.
On July 17th ,1995 the Holding Company Bulgari S.p.A. is listed on the Milan Stock Exchange.
It is now also traded at the IRS of London Stock Exchange.
In 1997 Bulgari introduces its first silk collection, made up of scarves and ties, featuring original designs and top quality Italian craftsmanship.
The following year, 1998, sees the launch of the Leather Goods and Eyewear collections.
In 2001 Bulgari announces the creation of Bulgari Hotels&Resorts, a joint venture with Mariott International with the aim of opening a small and exclusive number of luxury hotels in most major cities and resorts all over the world.
The first Bulgari Hotel is opened in Milan in 2004. October 2006 will see the opening of the Bulgari Resort, Bali.

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