Business Plan

Our initial statement to investors and financial lenders is a frank disclosure of the Zara Restaurant & Lounge business proposal - our intent is to set realistic business expectations, and eliminate all questions about the profitability of this business venture
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We, as business owners, have a vested interest and financial commitment to the success of this restaurant. Our intention is to have a definitive business, financial, and a marketing plan that not only serves our need for capital funding, but is used as our road map daily. We have taken all precautions to validate our business and financial models, focusing on realistic projections. We have accomplished this as follows:

1. Our financial model is rooted in industry facts, not optimism. We have a fee based on our industry and its experience with similar companies, validation against national averages Restaurant industry costs and analysis against the average local market of Karachi.
We have taken a collective look at all the figures to make solid business estimates.

2. Our business concept has been calculated from detailed market analyzes. Instead of building a business around a preconceived concept, we analyzed the results of the market and built a concept around our consumers. In other words, our company was built to serve an unmet consumer 'want'.

3. A strong risk mitigation plan. We evaluated traditional and nontraditional risk associated with Restaurant failure and accounted for them directly in the business plan. Instead of dismissing the risks we have identified valid mitigation strategies for each.

4. Deep management experience. Our management team has extensive combined experience, involved with the variety of restaurant openings in, and deep involvement with the restaurant industry of Pakistan.

5. The total capital requirement to launch Zara Restaurant & Lounge is Rs.3000, 000, Rs.2500, 000 is earmarked for start-up capital, and Rs.500, 000 that companies with the operational reserve.

Objectives

Zara Restaurant & Lounge objectives for the first three years of operation include:

%u2022 Keep food costs below 35% of sales.
%u2022 The improvement in our gross margin of 65.41% in year 1 to 67.10 in year 2. These goals are achievable, our goal is to reach 70.73% in year 3
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%u2022 Keep the cost of labor between 37-39% of total sales.
%u2022 Keep a small unique restaurant with eclectic food and service.
%u2022 averaging sales between Rs.1, 200.0000 -. 1,500,0000 per year
%u2022 Promote and develop the Zara restaurant concept as a single destination Midtown restaurant.
%u2022 The expansion of our marketing and advertising in Karachi and neighboring suburbs to increase our customer base. />

%u2022 Achieve a return on investment for investors for years 2 -. 6

Mission

%u2022

Zara will inspire a restaurant, combining an eclectic atmosphere with excellent food and interesting. The mission is to have not only a great food selection, but the service as efficient and superior - customer satisfaction is our primary objective. Zara will be the restaurant of his choice for the family restaurant offering affordable, high quality cuisine inspired by authentic family recipes. Our goal is to provide our customers a dining experience that exceeds all their expectations on every visit. We do this by recommending add-on elements that will enhance their dining experience. Our restaurant is clean and the quality is always high.
The welfare of employees %u2022, participation and training are equally important to our success. Everyone is treated fairly and with the utmost respect. Our employees will feel a part of the success of Zara Restaurant & Lounge. We appreciate people who work for us. Quality employees make quality food, keep the restaurant cleaner, give better service, and to keep them longer because they like working. We found that friendly managers hire people from the crew of friendship and friendly crew people attract customers.

%u2022 Our concept combines variety, ambiance, entertainment and a superior staff to create a sense of "place" to reach our goal of overall value of the experience dining / entertainment. We offer equitable benefits for owners and investors, and a rewarding place to work for employees.

Keys to success

a unique, innovative and contemporary. Creating an atmosphere unique and innovative to differentiate ourselves from the competition. The restaurant itself apart from other restaurants in the area because of the unique design and decoration. We will offer a dining experience in an electric atmosphere.

Product quality

2:. Excellent food, excellent service and atmosphere. The products we serve are of the highest quality. We combine this quality with excellent service and atmosphere. We then add menu items that appeal to all ages of the family

staff

3. day management and crew have extensive experience.

4. A frequent dinner program and birthday club will be available to promote loyal customers and a tool for tracking sales.
5. Management that treats each employee as well. We create an atmosphere where employees enjoy coming to work and can earn good money.
6. Great employees make for a great restaurant.