Wherever people congregate, Wi-Fi is welcome. That is why from Starbucks to McDonalds, to major restaurants and automotive franchise repair shops, Wi-Fi is being promoted as a public service to the community. More than ever before, people need to access the Internet while on-the-go. And, no public place is more accommodating than a FREE Wi-Fi hot spot. It is a great resource for attracting more customers and at the same time advertising. CDMM in cooperation with The Wi-Fi Company of Denver, CO can help get you all set up. Wi-Fi hot spot advertising is the cost-effective advertising solution. It not only offers you print, audio and video, but works 24/7 and can even provide marketing feedback.

Imagine being able to spread a business message to a target audience on a daily basis via a Youtube-like commercial and at the same time provide that audience with the ability to freely access the Internet to read email, surf the Web and make VOIP phone and video calls. Imagine being able to get marketing data on your customer traffic as well.

Your typical Wi-Fi hot spot splash page contains two important elements. Both are needed to make the process work properly. First, there needs to be a
Terms of Service Agreement for the Wi-Fi access. It is important the audience knows up front what is expected of them in order to use the Wi-Fi. Second, to educate and entertain your audience there needs to be an
EYE CANDY PRESENTATION. This EYE CANDY obviously features the advertiser(s).

Ting's Thai Kitchen in Hidden Valley Lake, CA will soon be known for more than just its wonderful Thai cuisine. It will also be known as the restaurant that introduced Wi-Fi splash page advertising to the entire county. Here's the article about it from Lake County News.

For more on the benefits of Wi-Fi hot spots and its splash page advertising, call Lamar Morgan at 707-709-8605.

If you want to have a successful business that grows, adhere to the business model known as the Trinity of Management. According to this business model, every business stands on three legs - Products(or Services), Marketing and Financial Management. This business model was made famous by the Sirolli Institute, which has been facilitating small business success around the world for more than 20 years. The Sirolli Institute recommends outsourcing two of the three legs of a small business for maximum growth and efficiency. For most small businesses, that means outsourcing the Marketing and Financial Management legs and focusing upon Products (and Services). After all, it makes sense to focus upon what you do best to make your business a success.

Have you heard...if someone did you a favor...something big, something you could not do on your own and instead of paying it back, you paid it forward to just three people. And, the next day they each paid it forward to three more. And, the day after that those 27 people each paid it forward to another three...And each day everyone in turn paid it forward to three more people. Guess how many people could be engaged in doing good deeds from the efforts initiated by ONE PERSON in just TWO WEEKS? Answer: 4,782,696 people.

Have you seen the movie, "Pay It Forward?" If not, rent the video or DVD and pay close attention to what you see. While the movie is fiction, it is based on a novel that was inspired by a true-life experience. Following the popularity of both the novel and the movie, the Pay It Forward Foundation was formed. Today the pay it forward methodology is being used not just in grade schools but in colleges and universities around the world.

In the business world, this methodology is known as netweaving. CDMM not only encourages the use of these techniques as taught by Bob Littell through his books (see the Amazon.com module below), but implements them in power networking.

The purpose of power networking is to connect your business to an ever-expanding network of opportunities. It's easy to learn. To begin, all you need is to download the free software from Skype and Yugma.
Then, contact CDMM via email at CDMM and request a free consultation. While I believe communication through Skype and Yugma is not only cost-effective but best for demonstration purposes, I am also available at (707)709-8605.

Store 24 Express, a convenience store in Middletown, CA wants to excite the local community about its upcoming Boaster Chicken take-out dinners. CDMM began by getting the store involved in a local Christmas festival which was somewhat similar to a small trade show. Store 24 Express had a table with a tri-fold display. Store 24 Express Pocket Pal organizers, 2007 calendars and free coded Broaster Chicken coupons were handed out to help create a "buzz" for the convenience store.

However, a big-time "buzz" for Broaster Chicken is being pursued BEFORE the chicken even arrives. Beautiful color invitations are to be laminated on card stock and mailed to major high-traffic local businesses in gold leaf envelopes. A Post-It Note will request that each invitation be put on public display. (There will even be a hole in the laminated plastic to help facilitate the posting.) Before the mailing goes out, each prospect will be called and told to be on the lookout for the invitation. After the invitation should be have been received, each prospect will again be called for follow-up purposes.

When professional keynote speaker, Yossi Ghinsberg, wanted to tap into the San Francisco keynote speaking market, he looked to CDMM for help. The company began by putting together a synergistic, direct-mail campaign targeting the board of directors of many of the San Francisco Chronicle's Top 200 public companies. What made this approach synergistic is that various marketing tools were included in the campaign - among them a front-page online news story, online lens, business web site, Discovery Channel documentary and an interview on CNN's Larry King Live. Personal phone follow-up is also being implemented. This campaign is currently in progress.

It is worth noting that power networking does not seek to grow an audience by repeating the same message to the same faceless mass audience the same way over-and-over again in the hope that they will care and pay attention. Instead, it is focusing on a small, targeted audience with style, class and the personal touch. The goal of power networking is not simply to convert prospects to customers. It is to put the power of the personal referral to work to sell a product or service. It is to have the initially targeted group help spread the business message - whether they themselves become customers or not.

It began with CDMM facilitating a write-in campaign by Middletown High School students to the Fox News Channel to cover the Middletown Days Parade & Western Festival in Middletown, CA on June 17, 2006 for the first time in 45 years. The effort was then reinforced by a press kit from the Lake County Marketing Association to the chairman of the Fox News Channel, Roger Ailes. But, the most impressive effort was no doubt made by Ryze Business Networking. Thanks to this online buisness network, people from around the world began calling Fox News toll-free and leaving voicemail; or, visiting Fox News and leaving email encouraging the network to visit "Small Town USA" during its most festive time of the year. (If you would like to hear the radio spot promoting Middletown Days, click here. If you would like to see who around the world showed support for this event, visit the Evite e-card Middletown Days 2006.)

On Saturday, June 17th, 2006 Fox News reporter Adam Housley addressed the large crowd in Downtown Middletown from the parade's reviewing stand. On behalf of the Fox News Channel, he thanked all the high school students for writing the network. He told the crowd that all during the day whenever the weatherman did the weather, he would point to Middletown, CA on the map and mention the Middletown Days 2006 Western Parade and Festival.

Yes, passionate people can accomplish extraordinary things. Power Networking works!