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Synergistic Business Marketing

Lamar_Morgan by Lamar_Morgan
Last updated: 05/01/2011

Losing your marketing grip?

Is your marketing effort unraveling?

- Did no one recall reading your newspaper ad on Page 2?

- Was your radio sponsorship during rush hour traffic hardly noticeable?

- Could no one recall seeing your expensive TV commercial?

- And, did your website get lots of clicks this week but no customer conversions...no sales?

Is this why you feel like you are at the end of your rope with no real hope? Traditional marketing simply does not work as well as it once did. Why? Because you now have many more promotional options - especially online. That is why today, more than ever before, you need to optimize your presence online in the social media space.

And, here's the good news - you can do it for less money than you might think. From now on, don't just advertise, PR optimize. The time has come to link advertising media to press media in the social media space with an SMR (Social Media Release).

Synergistic Business Marketing offers expertise in creating SMR's and linking them to other forms of social media - both online and offline. This expertise focuses on creating a significant "buzz" for your business...and at a fraction of the cost of traditional advertising media.

DIWMN (Do It With Me Now)

I believe in the KISS (Keep It Simple Simon) System of GTD (Getting Things Done). I can take any display ad larger than a business card and create a mini marketing campaign using PR optimization. Would you like a continuous stream of prospects enticed into your circle of influence?  Would you like the placement of an occasional display ad to actually result in prospects calling you?  If so, I encourage you to put a mini marketing campaign using PR optimization to work for your business. Call me NOW at 954-603-7901.

The power of mutual collaboration

Give A to-do-list board as a holiday gift

What you see here is not a holiday gift, but the idea behind it certainly could lead to one. What happened here is that some members of the Ryze Business Network got together and created a magnetic to-do-list board which showcases their respective businesses in display ads. The board not only fits nicely on the refrigerator door, but provides a nice note reminder resource most people need. It is also year-round advertising. This board was created by a woman in Canada. One hundred of these boards were shipped to Hidden Valley Lake, CA and stuffed into goodie bags for distribution at a community plaza. However, the concept of a magnetic to-do-list board is ideal for Christmas gift-giving to your best customers.

Go wireless with a Nokia Internet Tablet or iPad

Don't visit a wi-fi hot spot without it

When it comes to frequently Wi-Fi hot spots, a cell phone really has too small a screen for productive Internet browsing. A laptop computer is really too big to use in most restaurants. However, a Nokia Internet tablet is just the right size for just about anything you need to do with a mobile device anywhere you need to do it. Check email. Surf the Web. Make VOIP phone and video calls. The Nokia Internet tablet does is all. And, you can actually care this device in your shirt pocket. It is that portable.

Since the Nokia Internet tablet is a Linux product, there is a growing library of many third-party software programs that can be freely downloaded to enhance the tablet's usability. One such product is Devicescape.

Since this article was originally writter, Apple has introduced the iPad. This is truly an awesome product for use within a Wi-Fi hot spot. It has a much larger screen than a Nokia Internet Tablet.
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In-store multimedia promotion

Put a digital photo frame to work for your business

A 15" digital photo frame is the in-store equivalent of your very own television network. You may actually have the option to either own and program your own digital photo frame or simply add your advertising to someone else's frame. It all depends upon what fits your business model and your pocketbook. Many frames can show both slides and video. Wi-Fi digital photo frames can actually be remotely programmed for slide shows.

For more information on this wonderful technological and cost-effective advertising innovation, contact Lamar Morgan of Synergistic Business Marketing at 954-603-7901 of via Email.
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Trinity of management business model

Outsourcing ss "key" to small business growth and efficiency

If you want to have a successful business that grows, adhere to the business model known as the Trinity of Management. According to this business model, every business stands on three legs - Products(or Services), Marketing and Financial Management. This business model was made famous by the Sirolli Institute, which has been facilitating small business success around the world for more than 20 years. The Sirolli Institute recommends outsourcing two of the three legs of a small business for maximum growth and efficiency. For most small businesses, that means outsourcing the Marketing and Financial Management legs and focusing upon Products (and Services). After all, it makes sense to focus upon what you do best to make your business a success.

Remember, ideas that SPREAD, win

Wonderful insight on successful marketing

Watch this video by marketing expert, Seth Godin. You will be both entertained and educated at the same time.
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Think BIG by acting small

Jumbo Shrimp Marketing

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NetWeaving - MAKE good things happen

Big results from small, targeted beginnings

Have you heard...if someone did you a favor...something big, something you could not do on your own and instead of paying it back, you paid it forward to just three people. And, the next day they each paid it forward to three more. And, the day after that those 27 people each paid it forward to another three...And each day everyone in turn paid it forward to three more people. Guess how many people could be engaged in doing good deeds from the efforts initiated by ONE PERSON in just TWO WEEKS? Answer: 4,782,696 people.

Have you seen the movie, "Pay It Forward?" If not, rent the video or DVD and pay close attention to what you see. While the movie is fiction, it is based on a novel that was inspired by a true-life experience. Following the popularity of both the novel and the movie, the Pay It Forward Foundation was formed. Today the pay it forward methodology is being used not just in grade schools but in colleges and universities around the world.

In the business world, this methodology is known as netweaving. Synergistic Business Marketing not only encourages the use of these techniques as taught by Bob Littell through his books (see the Amazon.com module below), but implements them in power networking.

The power of the personal referral

Why being able to move the crowd is so important

If you were given the responsibility to sell soap, what would be the best way to go about selling it? Watch the video clip.
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A bid surprise for "Small Town USA"

Historic first with the Fox News Channel

It began with Synergistic Business Marketing facilitating a write-in campaign by Middletown High School students to the Fox News Channel to cover the Middletown Days Parade & Western Festival in Middletown, CA on June 17, 2006 for the first time in 45 years. The effort was then reinforced by a press kit from the Lake County Marketing Association to the chairman of the Fox News Channel, Roger Ailes. But, the most impressive effort was no doubt made by members of the Ryze Business Network. Thanks to these folks, phone calls and emails poured into the Fox News Channel requesting it visit "Small Town USA" during its most festive time of the year, ,B.Middletown Days. (If you would like to hear a radio spot promoting Middletown Days, click here.

On Saturday, June 17th, 2006 Fox News reporter Adam Housley addressed the large crowd in Downtown Middletown from the parade's reviewing stand. On behalf of the Fox News Channel, he thanked all the high school students for writing the network. He told the crowd that all during the day whenever the weatherman did the weather, he would point to Middletown, CA on the map and mention the Middletown Days 2006 Western Parade and Festival.

Yes, passionate people can accomplish extraordinary things. Power Networking works!

Power Networking - the talk show

LIsten to selected shows...now!

You are cordially invited to experience my online talk show (talkcast), Power Networking. You have the option to just listen or join the conversation "live." You can participate using a regular phone, cell phone or your online computer. To visit the Power Networking talk show page, just click on Power Networking.

Below you are given the opportunity to listen to three specially selected podcasts of Power Networking. Simply click the description that interests you.
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Great Books on Business Networking

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Cardcloud.com: the "new" business card

The V-card is fast, efficent and can never be lost

If having a fast and efficient way to connect with people you meet face-to-face is important, get yourself a Cardcloud V-card (formerly know as MyNameIsE). If you are looking for a wonderful stocking stuffer or holiday gift for your best customers, a V-card is the answer. If you conduct business networking mixers, Tweetups or Meetups, you will want to have a put your cell phone to work sharing your V-card. V-cards are not just a great tool for quickly sharing contact information. They are a great tool for branding one's business to an audience or target market. Plus, the fact that V-card information resides in a cybercloud means it can never be lost. As we all know only too well, that is far from the case with traditional paper business cards.

V-cards from Cardcloud are free. You can have as many as you want. You can share most (if not all) of your social networks though a single card. Why not rid yourself of the paper business card hassle? Start using V-cards today from Cardcloud.

Want to connect with an avid V-card user? Click here.
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Important!

Learn how to "sparkle"

Whether you run a small business or are a sales professional in transition (seeking employment or a better opportunity), enhancing your public exposure certainly cannot hurt. The most effective way to enhance that exposure is with free help from caring people, willing places and useful tools. Where can you find all three? Marketing Sparks.

Need a helping hand

Make an appointment with Synergistic Business Marketing

This UpMarket page written by

Lamar_Morgan

I do PR optimization - creating a mini PR campaign that spreads in a viral manner both online throughout the social media space and offline. For that... more »

Deluxe. Remarkable. Creative. Unusual. Successful. Upmarket businesses push the envelope -- does yours?

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