Critics Call Cash4Gold Ad 'Super'

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic by 0 people | Log in to rate

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One of the biggest surprises of the Super Bowl to many observers was the presence of Cash4Gold in the advertising battles. Never has a refinery purchased such pricey and prized real estate, but the investment has paid off. The mega popular "One-Up" commercial featuring Ed McMahon and M.C. Hammer generated nearly one million web hits for Cash4Gold and received rave reviews across the internet.

Here are some examples of what is being said:

The Critics 

Best Week Ever
"Our favorite was easily the brilliant CASH4GOLD ad that made the hearts of Americans yearn to be the center of a McMahon/Hammer Hug Sandwich on top of a gold toilet."
http://www.bestweekever.tv/2009/02/02/ad-wizards-alec-baldwin-synerjizzed-in-his-pants/

The New York Post
Dubbed the Cash4Gold.com ad the "most memorable" and gave it five stars. http://www.nypost.com/seven/02012009/business/glitz_gets_sacked_153106.htm

Advertising Age
Bob Garfield claimed the Cash4Gold ad would "generate, by far, the biggest ROI of the Super Bowl."
http://adage.com/article?article_id=134248

The Independent Florida Alligator
"A satirical masterpiece."
http://alligator.org/articles/2009/02/02/opinion/editorials/090202_eddy1.txt

CNBC Sports Biz
Darren Rovell said that "at the end of the day, Cash4Gold will emerge as the most relevant ad in this entire Super Bowl."
http://www.cnbc.com/id/28977569?__source=RSS*blog*&par=RSS

Deadline Hollywood Daily
Nikki Finke's called the Cash4Gold spot "Hilarious." http://www.deadlinehollywooddaily.com/howards-very-long-15-minutes-of-fame/

Kellogg Super Bowl Advertising Review
"The single most astonishing thing was the presence of Cash4Gold"
http://kelloggsuperbowlreview.wordpress.com/

The latest from Google about Cash4Gold Super Bowl ad 

Cash4Gold Counters Critics With Super Polite Blog Posts - The ...
Granted, the ads are cheezy and the base expectation going in has to be something a little more responsible than "I'm about to get rich". Aside from that they are about what I would expect from this kind of service. ..... I'm calling bullshit on cash4gold's speculation that the pawn shop has overvalued the gold, as they ultimately made the same (within $2) offer. Later in their blog they explain the massive increase in their offer, from $60 to $178, by speculating that ...
Why Cash4Gold Is a Lousy Deal - CBS MoneyWatch.com
Updated December 2, 2009 For months, unhappy customers have been bellyaching about Cash4Gold to the Better Business Bureau, the Postal Inspection Serv. ... If you don't like the amount, you can get your stuff back as long as you call within twelve days of the date on the check. Otherwise, the gold goes to the refinery where it is melted down for possible use in your next filling. This is a business tailor made for the recession. Gold has boomed by nearly $400 an ounce in ...
AllHipHop.com Daily News - : MC Hammer Gets Equity In Cash4Gold
Rapper/reality TV star MC Hammer has gone from being a pitch man for the popular Cash4Gold service, to becoming an equity partner in the company. The Cash4Gold website was founded and launched in 2007 by the company's CEO, Jeff Aronson. ... I'm with BlacGsus - I'm not selling sh*t because all of a sudden they showing ads on TV every 5 minutes to buy gold and more and more business to buy it is popping up - so you know something big is happening and as usual people ...
gold: should you rush to sell?
but rather than rapper bling, its british ads feature middle-aged mothers overjoyed with a £280 trade-in. industry critics call them "truly woeful". harsher critics call cash4gold and its me-too rivals "a rip-off". ...

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