Cheap Search Engine Optimization

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Your Source For Cheap Search Engine Optimization

I will start out by saying the title of this lens may be just a little misleading. Allow me to explain...

In my lens title I used the word cheap instead of free, so this might make you think you will have to make some kind of financial investment in what I will teach. This is not true. I have a really good reason why I chose to use this title. Most the advice, tips, and tricks on this page will be FREE of charge, however they will have some sort of commitment and/or investment on your part. Whether it be time or money it still comes at some sort of cost to implement. This is why i used the word cheap instead of free. Now don't get freaked out and think you have to spend any money because you actually do not need to spend anything. Most of the tactics I will show you can be implemented without spending a red cent, however you will definitly have to make some sort of time commitment to accomplish certain tasks. On the other hand, if you are someone whose time is more valable than money, then I also have some low cost solutions for you that will save you the time of doing some of these tasks manually. Anyway enough with my blabbling on, lets get to the top of the search engines shall we...

P.S. If you like any of the information on this page, please feel free to comment on it in the space at the bottom of this page. Also I would recommend favoriting this lens so that you can come back later as I will constantly be adding fresh new content and tips about how to get your page to the top ranks of the search engines. Also feel free to ask any questions you have in the comments section and I will do my best to answer your questions.

Getting Indexed By The Search Engines 

What to do and what to avoid

Now the fist step in getting on the search engines is to obviously get indexed by the search engines. In order to get indexed you need to have one of the many search engine bots crawl and spider your website.

How do you get your website indexed?

All you need is to somehow lure a search engine bot onto your website so it can spider your entire site. Once the bots reach your site and spider all the pages, you will shorty thereafter see your pages getting indexed. Now you will probably have horrible rankings, but you are indexed and that is what is important about this first step. You can work on building your rank later. On to the next question...

How do you get search engine bots to spider your website?

This is where you have to be careful. If you do this wrong or in what's called a "black-hat" fashion, then you can very easily get banned from certain search engines. You do not want your site to get banned for obvious reasons. So this is how to avoid getting banned...

Do NOT use a search engine submission service. Although there are some legitimate companies out there that do your search engine submissions, there are probably 10 times more "bad" search engine submission companies out there. Some use black-hat tactics which will get your site banned, some will submit your site numerous times, sometimes so much that the search engine will ban your site, and some companies just do not have the right knowledge to even be offering a service like this. So my advice to you... Save your time, money and website credibility and just do not use any search engine submission services.

Another thing that you do NOT want to do is to continuously submit your site to the same search engine. Sometimes when you submit your site, it sits in a queue for sometimes up to a year before they even bother to look at it, so if you submit your site once a month by time the year roles around they will see it there 12 times and just plain ignore it. Just the fact that it takes so long for them to look at your submission I wouldn't even recommend using any of the search engines' submission pages. So what can you do to successfully get indexed?

My biggest recommendation would be to allow the search engine bots to find your page "naturally". This will offer you the best and fastest indexing on the search engines. Now to get a spider to your site "naturally" is actually quite easy. In essence all you really need to do is get a a website or webpage with a lot of traffic and a high page rank to somehow link to your site. Naturally when this "high-authority" site is linked to you and the search engine bots spider that particualar page or site, it will follow the link to your site, and just like that you have search engine bots spidering the pages of your website.

My Personal Recommendation...

What I find to be the easiest way to get indexed is to write an article on a high traffic article directory. I use ezinearticles.com but goarticles.com is a good article directory as well. All I usually do is write an article with all the keywords that are relevant to my website and submit it. Now the most important part of this is to have a link to your website in the resource box that these article directories allow you to write in. A resource box is a little snippet at the end of your article which usually talks about the author and they allow you to put a link in it. Create a link to your site. Once it is approved and added to the article directory, it will just be a matter of time before the search engine bots start to crawl all over your webpages. The maximum time I have seen has been 2 weeks. Usually it is less than that. Anytime I have a new website or webpage I want indexed, I just take about 20-30 minutes to write a nice decent article, add my website link to the resource box, submit it, and wait for my website to get indexed. It's that simple.

Search Engine Optimization For Dummies 

FREE Article

This is an article I wrote about SEO(Search Engine Optimization). It was originally titled Search Engine Optimization for Dummies but the article directory though that wasn't "professional" enough so in the article directory it is titled "Search Engine Optimization for Site Owners". It is the same great content however. This is by no means an all out guide on SEO, but it is a definite start. Implementing some of these ideas and tactics will definitely boost your search engine rankings. Here is the Article:

Search Engine Optimization For Dummies

Once again you can repost or republish this article as long as you follow the guidelines of the article directory.

SEO Vs. PPC 

What is more effective?

Search Engine Optimization and Pay Per Click. Both are major marketing tactics for any online marketer, but which one really does work best. Which one has been giving you greater results?

What do you find more effective, SEO or PPC?

Loading Fetching blurbs now... please stand by

SEO

SquidMon says:

PPC is faster in getting visitors -- yet can quickly become extremely expensive, especially if you make a few "mistakes" -- target the wrong keywords, set the click price too high, etc. SEO, can take alot of time to see results, yet if a few mistakes are made, you do not lose your "shirt" Plus, if SEO is done correctly, the time invested brings you income continuously.

manoloka says:

Patrick , well done. This are very good tips to improve your SERPs. I've been involved with SEO for a few years now and I can recommend your tips.

bonrave says:

SEO doesn't really require you to have a large budget, although there is a lot more work needed to be effective and takes a little more time.

StayAtHomeJobs says:

SEO is more effective as it truly goes with the flow of the needs of the surfer.

arlenetresmanio says:

SEO is more effective than PPC because in PPC you need a lot of budget to spend and to stay in the longer in the competition. PPC is for short term but effective SEO techniques keep you in a long run.

PPC

printerinkcartridge says:

PPC is more expensive but easier to predict, SEO can be rewarding but as search engines change it is a continual battle to stay on first page.

stevevideo says:

SEO is so slow. It takes me weeks sometimes before I get a Google listing and then the traffic can be very low.

PPC gives a result within half a day. Mind you I have lost money at times, and I've been "slapped" for no apparent reason, which can be a real drag.

 
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Search Engine Optimization Books 

Some great books about Search Engine Optimization on Amazon:

Blood Engines

Amazon Price: $0.00 (as of 07/10/2009) Buy Now
List Price: $7.99
Used Price:

The Engine 2 Diet: The Texas Firefighter's 28-Day Save-Your-Life Plan that Lowers Cholesterol and Burns Away the Pounds

Amazon Price: $9.99 (as of 07/10/2009) Buy Now
List Price: $24.99
Used Price:

Google Speaks: Secrets of the Worlds Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page

Amazon Price: $11.61 (as of 07/10/2009) Buy Now
List Price: $19.95
Used Price: $7.19

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Amazon Price: $16.47 (as of 07/10/2009) Buy Now
List Price: $24.95
Used Price: $14.74

Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

Amazon Price: $19.79 (as of 07/10/2009) Buy Now
List Price: $29.99
Used Price: $15.00

Comments/ Questions 

Lensmaster

Zander wrote

Thanks Squidoo For providing me such an valuable information.

Reply Posted June 25, 2008

AnnaVeraWilliams wrote...

Great basic advice on SEO! Good tips.

ReplyPosted June 25, 2008

printerinkcartridge wrote...

There is little doubt you have to try a little of everything to maintain a high ranking on search engines, don't ask which method is best. Just do them all.

ReplyPosted June 25, 2008

Jupiterhero1 wrote...

This is some really interesting and valuable information that even the more intermediate players of the SEO game would not know. I think this is great.

ReplyPosted June 24, 2008

Nkeno wrote...

How I get the search engines to spider and rank my site quickly ? Social bookmarking delivers very quick results for me.

ReplyPosted June 24, 2008

 
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by PatrickBankay

My name is Patrick Bankay and I have been marketing online for over 3 years. I have had my fair share of ups and downs with online marketing. The sing... (more)

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