Chris Brown, Branding & Marketing
Ranked #66,104 in Business & Work, #699,017 overall
Take a Look at Branding & Marketing through the Eyes of Chris Brown
A key to a strong marketing program is having a brand in place. Even if your business is in a b-b industry, using strong branding techniques will save you time and money, as well as improve marketing effectiveness. Having a brand strategy is the key.
Make Branding a Priority for your Marketing
Branding give your marketing plan a stronger foundation
Before you launch one of your new marketing tactics like a postcard, email newsletter or direct mail campaign, ask yourself this question:
Does this tactic build on our brand equity?
If each one of your tactics is true to the brand and uses good branding techniques like consistency of message, look and target market, you'll find that your marketing gets the snowball effect.
For more branding and marketing, visit:
Does this tactic build on our brand equity?
If each one of your tactics is true to the brand and uses good branding techniques like consistency of message, look and target market, you'll find that your marketing gets the snowball effect.
For more branding and marketing, visit:
Six Ways You Can Begin Strengthening Your Branding Tomorrow:
Take thesesteps to improve your marketing results today
1) Firm up your tag line/niche/30 second commercial:
What do your employees say when asked, "What do you do?" Do they respond
with a one word answer? Or do they describe WHO your business helps and
HOW you help them and what major BENEFIT you provide to your customers?
Role play with the employees who have the most contact with potential
customers so your 30 second commercial feels natural.
2) Reinforce your positioning:
Your phone message should reinforce your business' positioning. Make sure it
matches your branding. Your web site - both the front page and all other pages
should include your positioning. Even your email signature and your business
card can help improve your branding.
3) Fix your logo:
If you're like many business owners, your logo has evolved over time. Print out
every variation, every color. Vertical, horizontal, reversed. Contact your graphic
designer and work with them to select the main logo. Put it on the server. Tell
all your employees that this is the preferred version. Appoint a "keeper". Write
a usage do's & don'ts sheet.
4) Write down your communications plan:
Who is your target market? Your referral network? Make a list of the top 10 of
them. Remind them of your positioning by reinforcing your tag line/30 second
commercial. Think of a reason to contact them once a quarter. List these
contacts out for the first month of each quarter.
5) Build awareness with PR:
Plan on 4 press releases in the next year. One about a contest. One about an
award (either you get one or you give one). One about your improved product
or new service. One about a human interest story of one of your employees
that ties to your benefits? Post the releases on websitess for free.
6) Remember these three branding secrets:
Consistency in branding works. Keep your message consistent across all
communication forms. A niche focus on the target market helps potential
customers to immediately identify with your business, your products and your
services. They will recognize the benefits immediately. Continuous
investment in branding is like planting seeds for harvesting in the future.
What do your employees say when asked, "What do you do?" Do they respond
with a one word answer? Or do they describe WHO your business helps and
HOW you help them and what major BENEFIT you provide to your customers?
Role play with the employees who have the most contact with potential
customers so your 30 second commercial feels natural.
2) Reinforce your positioning:
Your phone message should reinforce your business' positioning. Make sure it
matches your branding. Your web site - both the front page and all other pages
should include your positioning. Even your email signature and your business
card can help improve your branding.
3) Fix your logo:
If you're like many business owners, your logo has evolved over time. Print out
every variation, every color. Vertical, horizontal, reversed. Contact your graphic
designer and work with them to select the main logo. Put it on the server. Tell
all your employees that this is the preferred version. Appoint a "keeper". Write
a usage do's & don'ts sheet.
4) Write down your communications plan:
Who is your target market? Your referral network? Make a list of the top 10 of
them. Remind them of your positioning by reinforcing your tag line/30 second
commercial. Think of a reason to contact them once a quarter. List these
contacts out for the first month of each quarter.
5) Build awareness with PR:
Plan on 4 press releases in the next year. One about a contest. One about an
award (either you get one or you give one). One about your improved product
or new service. One about a human interest story of one of your employees
that ties to your benefits? Post the releases on websitess for free.
6) Remember these three branding secrets:
Consistency in branding works. Keep your message consistent across all
communication forms. A niche focus on the target market helps potential
customers to immediately identify with your business, your products and your
services. They will recognize the benefits immediately. Continuous
investment in branding is like planting seeds for harvesting in the future.
Are You Using Branding to Help Meet Your Marketing Goals?
Branding and marketing blogs that help you build your brand & improve your marketing
Does your business have a strategic plan with marketing goals?
Many businesses that have goals for their marketing efforts that look something like this:
* Estabilish a company brand image in prospect's mind and general public's mind
* Build awareness of a specific product or service from the company
* Get potential customers to start into the sales process
Why would you want to do branding before just creating awareness of a product or service? Why not just leap to getting a potential customer into the sales process?
Branding helps with marketing in so many ways. You don't have to explain your philosophy on customer service every time you want a customer to investigate your product or service. Having someone who is already familiar with your company and knows and trusts the products and services make each sale so much easier.
Jumping directly into the sales process ignores the lead up. It's like asking someone to marry you on a blind date. You skipped the "getting to know you" process.
Tracking the leads measures the second goal. Measuring awareness and image is extremely important but a lot harder than just looking at the revenue stream or lead chart. Both are important.
Blog posts that focus on branding & marketing, marketing plans and building a company brand image:
Many businesses that have goals for their marketing efforts that look something like this:
* Estabilish a company brand image in prospect's mind and general public's mind
* Build awareness of a specific product or service from the company
* Get potential customers to start into the sales process
Why would you want to do branding before just creating awareness of a product or service? Why not just leap to getting a potential customer into the sales process?
Branding helps with marketing in so many ways. You don't have to explain your philosophy on customer service every time you want a customer to investigate your product or service. Having someone who is already familiar with your company and knows and trusts the products and services make each sale so much easier.
Jumping directly into the sales process ignores the lead up. It's like asking someone to marry you on a blind date. You skipped the "getting to know you" process.
Tracking the leads measures the second goal. Measuring awareness and image is extremely important but a lot harder than just looking at the revenue stream or lead chart. Both are important.
Blog posts that focus on branding & marketing, marketing plans and building a company brand image:
Use Twitter to Brand and Market Your Business
Products and Services can Get Help with Branding and Marketing using Twitter
Many people are using Twitter to brand themselves but have you ever considered using Twitter to brand and market your company?Here are 10 ways to use your Twitter profile, settings, content and background to brand your business, your products and services.
Cleveland Ohio Marketing Company
Providing Marketing Strategy and Services
I own and operate a marketing consulting firm in Hudson, Ohio so if you're looking for a Cleveland Ohio Marketing Company or marketing companies in Akron Ohio, my marketing agency might be just the right match for you.
Using PR to Market Your Business
PR has advantages over advertising
How to promote your business using PR, public relations.
What's the difference between public relations (PR) and advertising?
What's the difference between public relations (PR) and advertising?
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One of Marketing Resources & Results' Clients Specializes in Hydraulic Power Units and Pneumatic Valvesxt module
Perhaps you have heard of the Stanley Proctor Company? Headquartered in Northeast Ohio, two of their key product lines are: hydraulic power units and pneumatic valves.
They provide industrial products to various markets around the world. With a history of 50 years of service to engineers, procurement managers, and buyers in various industries, Stanley Proctor services the food, test equipment, power generation, steel and tire & rubber industries. For more information about their product lines, visit the Stanley Proctor website at http://www.stanleyproctor.com.
They provide industrial products to various markets around the world. With a history of 50 years of service to engineers, procurement managers, and buyers in various industries, Stanley Proctor services the food, test equipment, power generation, steel and tire & rubber industries. For more information about their product lines, visit the Stanley Proctor website at http://www.stanleyproctor.com.
by Chris_Brown
I am a Marketing Consultant and I publish at Branding & Marketing and Going Green in Business. more »
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