Cincinnati Bengals

In 1967 a Cincinnati-based ownership group led by Paul Brown was granted a franchise in the American Football League.

As the founder and head coach of the Cleveland Browns from 1946 to 1962, Brown led his team to a .759 winning percentage and seven championships, which includes four championships earned while a member of the All-America Football Conference. The Browns were champions of that league in each of the four years it existed. When the AAFC folded after the 1949 season, the Browns, as well as the San Francisco 49ers and the first incarnation of the Baltimore Colts, were absorbed into the National Football League.

 

Brown became a recognized innovator for his approach to training, game planning, and the passing game. However, Brown sold majority interest in the team in 1961 to businessman Art Modell. On January 9, 1963, Modell controversially fired Brown. Many believe that Modell had tired of complaints of Brown's autocratic style; others claim it was Brown's decision to trade for Syracuse University's Heisman Trophy-winning running back Ernie Davis, who was drafted by the Washington Redskins, without Modell's knowledge. However, tragically, Davis was diagnosed with leukemia shortly afterward. Brown didn't want to play Davis; Modell insisted he could play. The relationship between Paul Brown and Art Modell, which was never warm to begin with, deteriorated further. Davis died on May 18, 1963.

 

By 1966, Paul Brown wanted to become involved in professional football again. James A. Rhodes, then the governor of Ohio, convinced Brown that Ohio needed a second team. Cincinnati was deemed the logical choice, in essence, splitting the state.

 

Brown named the team the Bengals in order "to give it a link with past professional football in Cincinnati." Another Bengals team existed in the city and played in a previous American Football League from 1937 to 1942. The city's renowned zoo was also home to a rare white Bengal Tiger. However, possibly as an insult to Art Modell, Paul Brown chose the exact shade of orange used by his former team. He added black as the secondary color. Brown chose a very simple logo: the word "BENGALS" in black lettering. Ironically, one of the potential helmet designs Brown rejected was a striped motif that was similar to the one featuring the "varicose pumpkin" helmets adopted by the team in 1981 and which is still in use to this day; however, that design featured orange stripes on a black helmet which were more uniform in width.

 

However, Brown was not a supporter of the rival American Football League, stating that "I didn't pay ten million dollars to be in the AFL", [2]. He only acquiesced to joining the AFL when he was guaranteed that the team would become an NFL franchise after the impending merger of the two leagues.

 

There was also a complication: the Major League Baseball Cincinnati Reds were in need of a facility to replace the antiquated, obsolete Crosley Field, which they had used since 1912. Parking nightmares had plagued the city as far back as the 1950s, the little park lacked modern amenities, and New York City, which in 1956 had lost both their National League teams, the Dodgers and the Giants to Los Angeles and San Francisco, respectively, were actively courting Powel Crosley. However, Crosley was adamant that the Reds remain in Cincinnati and tolerated worsening problems with the Crosley Field location, which were increased with the Millcreek Expressway (I-75) project that ran alongside the park.

 

With assistance from Ohio governor James A. Rhodes, Hamilton County and the Cincinnati city council agreed to build a single multi-purpose facility on the dilapidated riverfront section of the city. The new facility had to be ready by the opening of the 1970 NFL season and was officially named Riverfront Stadium, which was its working title.

 

With the completion of the merger in 1970, the Cleveland Browns were moved to the AFL-based American Football Conference and placed in the AFC Central, the same division as the Bengals. An instant rivalry was born, fueled initially by Paul Brown's rivalry with Art Modell.

 

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