"Why Do Some People Succeed, While Others NEVER Do?"

You probably asked yourself same question. And not only in business, but life in general. Why some people jump on any new idea right away and other stay reserved waiting for more information? Is it accidental that some people can comfortably speak in front of masses and other rather stay in shadow without wish to be introduced?

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There is big scientific reason and explanation behind this different behavior.

400 years before Jesus Christ, the Greek physician and philosopher Hippocrates
wrote about the four basic personality types.

In 1921, Dr. Carl Jung wrote the most detailed book ever on this subject. He
called the 4 personality types Feeler, Sensor, Thinker, and Intuitive.

Florence Littauer later named them Phlegmatic, Sanguine, Melancholy, and Choleric.

Since then, many others have written books and recorded audiotapes on the subject, including:
· Michael O'Connor
· Kathryn Briggs
· Dr. Tony Alessandra
· Jim Cathcart
· Tim Lahaye
· Dr. Bernice McCarthy
· Jerry Clark

I know of no other subject that when used correctly can have such a positive impact on your life and your business.

People fall asleep when you say "phlegmatic, sanguine, melancholy and choleric". But they understand colors. And you can easily learn to color your way to the top.

The following is a brief description of each color personality type:

RED, (Choleric)Sensor

The red personality type make up 15% of the population and they are Self-Contained and Direct. They are often the CEO of the company, an Attorney, Airline Pilot or in some type of position of authority.

They like to order other people around and will not hesitate to fire you on Christmas Eve. The Red's motto is, "Get out of my Way" and "What, or how much is in it for me?" "My way..or the Highway!"Their voice is forceful with volume and they will take complete control of the conversation.

They dress for success, the suit, tie and creases. The red is all about the money! The more the better! They believe that Network Marketing is a "sales" business and they just keep selling, selling and selling! They are 100% NOT coachable. They have big Ego's and will tell you how to run your business, how to sponsor Suzy who they have never met and how to deal with your Mother-in- Law.

Reds are well connected and know powerful people and it's great to have them in your business%u2026just don't try to coach them. Let them do it themselves, they will anyway so save yourself a headache.

Reds are focused and goal-oriented, very intense and will go after the money no matter what it takes! Reds dislike indecision, chit-chat, losing control, and whining.

YELLOW (Phlegmatic)Feeler

The yellows make up 35% of the population and they are Open and Indirect. They are the Nurses, the Teachers or a Counselor of some sort. They give from the heart and never have time for themselves because they are always doing something for someone else. A yellow will spend their last $5 on you. The yellows motto is "Let's be Friends" Their voice is soft and gentle and they dress comfortably, casual.

Yellows are dependable, caring, team players. They are patient, supportive and nurturing. They don't like to be sold, pushy aggressive sales-people, bullies, or any type of conflict.

Yellows have built huge Network Marketing Business's once they believed that they could do it. They are family oriented and they love to talk about the kids, the vacation. They are genuinely sad that Great Aunt Doris had to go into the Assisted Living Community.

Yellows are also Over-Sensitive, Followers and are not very goal oriented.

When you are talking to a yellow, be a yellow. Take the excitement out of your voice and slow down. They see excitement as "Hype" and will tune you out when you start talking about the $10,000 a month.

BLUE ( Sanguine)Intuitive

The Blues makes up 15% of the population and are Open and Direct. They are the Entertainers, Public Speakers, and Sales personnel. Blues want to have FUN FUN FUN!! Their voice is loud and fast and they dress stylishly with a lot of color, flamboyant!

Blue people are the most creative, they are the promoters and they are convincing, enthusiastic and always looking for the next fun thing! They have huge energy and see the "Big Picture" instantly. They don't want to be bored to death with the details or all the facts and figures.

Blues are dis-organized, scattered, got 100 things going on at once. They talk to much, they're poor savers, poor on follow-up and they tend to exaggerate!

Get excited when you talk to the blue, talk about the vacation and the family but make it the fun stuff. The blue will give you their life story the first time they meet you.

They dislike being alone, not having fun and a lot of facts and figures. To sponsor a blue help them learn to focus and organize.

GREEN (Melancholy) Thinker

The greens make up 35% of the population and they are Self-Contained and Indirect. The greens are the analytical people. They are often the Accountants, Engineers or are in some type of research.

They believe that they are the smartest people on the planet and they want all the details! The facts and figures are what turns the green on. They will read every word, click on every link and crunch the numbers once, twice to make sure and a third time just because.

Their voice is soft and polite and they dress formal and conservative. They are organized Planners, very accurate and Persistent with great follow through. They are over-analytical, hard to please, often depressed and lonely. They are completely comfortable with charts and graphs and will be exact and perfectly timed. They will know the exact time to the second about when the next full moon will appear.

Never be late or miss an appointment with a green, don't speak to fast or to slow and enunciate all your words correctly. Give them all the information, answer all their questions, be upfront and give them more web-sites to visit.

Never push or rush a green, let them figure it all out at their pace and they'll call you when they have it all