Community management is the future of public relations
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HERE'S WHAT I THINK
Community management is the future of public relations
Community management is the future of public relations because it puts the marketer on equal ground with consumers and allows honest communication to take place.
Community created content is also more likely to go viral than more traditional business communication. In a sense, it creates a public mascot or publication that fans of a brand can trust and follow for the latest news and promotions.
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