Convergence is all around us and we may not even know it. Convergence is your iPod and now even more your video iPod. Convergence is creating a new paradigm for everything from marketing to even the new possibilities in distribution of video content. The real question is how you in your marketing take advantage of this new convergence through the use of video and even podcasting. I am hoping to dispell some myths and even lend credibility to how these emerging trends will change how things get done.

Okay not for the faint of heart here but GUI (prononced GOOEY) is not the gross green stuff from Nickelodeon, but how the user interacts with your device that is on the edge of convergence. Most people do not spend a lot of time on this, but those that do will succedeed in this brave new world with flying colors. I use GUI as a reference because I know those true geeks will remind me that a GUI is a graphical user interface, but that is just it before this GUI software was not easy to use and so now we must design these user interfaces to work well. The iPod is probably the best example of this and how easy it is to use. A new concept is an actual player that has your logo that you could supply to download your podcasts and play them. Good user experience and people will tell others and others will use it. Plain and simple. Just like Squido!