conversion rate is more important than design appeal

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HERE'S WHAT I THINK

conversion rate is more important than design appeal

Pretty web sites aren't always successful at making money online. The user experience and targeted click paths are actually more important than the overall design of a website. This is because the overall conversion rate is based on some many factors. Design is important for branding and to give a professional look, but the copy, sales process set up and information architecture are more important than the artwork for the website.

YOUR TURN!

conversion rate is more important than design appeal

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Yes, you're right!

No way, Monkeybrain!

 

by

alexdesigns

Conversion rate optimization and user experience focused interactive web designer to improve ROI. Plus focusing on ecommerce, direct response marketin... more »

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