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William Bernbach Copywriter

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William Bernbach on Wikipedia

Copywriter William Bernbach on Wikipedia
William (Bill) Bernbach (August 13, 1911, New York City - October 2, 1982, New York City) was a legendary figure in the history of American advertising. He was one of the three founders of Doyle Dane Bernbach and directed ad campaigns such as "Think Small" for Volkswagen Beetle (recognized by Advertising Age[1] as the top advertising campaign of the 20th Century). Bernbach was noted for his devotion to creativity and offbeat themes, a legacy that has hailed him as a major force behind the Creative Revolution of the 1960s and 70s.

A Selection of William Bernbach's Ads

William Bernbach Ads
He revolutionized "soft-sell" advertising with the use of suggestion or gentle persuasion rather than what could be called aggressive "hard-sell" pressure often used in sales promotions (The Ad Men and Women, 1994). With campaigns for Volkswagen, Avis, Polaroid, Levy's rye bread, American Airlines, Columbian Coffee, as well as Ohrbach's, Bernbach and his agency utilized humor and warmth.

One-page biog of Bill Bernbach

William Bernbach biog
A one page biog of Bill Bernbach at the website 'The Advertising Century' where Bill Bernbach earns pride of place as no.1 in the top 100 people.

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William Bernbach on Video

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