Website Design and Development from Dynamic Digital Advertising
Dynamic Digital Advertising, a custom web site design and development company, provides services that offer high levels of optimization and functionality as well as high-end aesthetic web site design. Founded in the greater Philadelphia area in 1994, DDA serves Pennsylvania, Delaware, New York, New Jersey, and other national and international areas by developing state-of-the-art web site designs that become centerpieces of companies' Marketing in the 21st Century™.
Through professional image presentation, strategic web site marketing, and search engine optimization, Dynamic Digital Advertising constructs online businesses that market to and impress search engines and potential customers alike. DDA's process comprises 14 steps to conceptualize, strategize, design, develop, market, promote, and measure web sites to create a highly-effective marketing tool.
Competitive Marketing Analysis
The purpose of Dynamic Digital Advertising's Competitor Marketing Analysis is to understand your competition and to help you understand what DDA will design and develop to help you rise above them. DDA employs high-end analysis of your competitors' website marketing strategy. DDA illuminates their strengths and weakness, determines what search engine keywords they target and how they rank, with whom they share reciprocal links, what their messages are, what information they provide, and what quality of overall user experience is available to their online visitors.
Dynamic Digital Advertising uses Competitor Marketing Analysis to design, develop, and promote online businesses with a competitive edge. In the race for businesses to attract prospective customers in the online realm, competition is fierce: so fierce that only the businesses that engage an aggressive Internet marketing strategy rise to the top of major search engines like Google, Yahoo, and MSN.
Dynamic Digital Advertising uses Competitor Marketing Analysis to design, develop, and promote online businesses with a competitive edge. In the race for businesses to attract prospective customers in the online realm, competition is fierce: so fierce that only the businesses that engage an aggressive Internet marketing strategy rise to the top of major search engines like Google, Yahoo, and MSN.
Goal Setting
The Six Areas of Website Goal Setting:
Strategic Planning allows customers to focus on the "big picture" of their company's marketing strategy. Internet marketing strategies and practices that are created then adapted through sound research for the digital age assure business success online.
Corporate Identity is the persona that a company presents across a variety of media. A well-conceived and properly implemented corporate identity is distinctive, easily understood, and consistent from logo to print to broadcast to Internet. The website is the most effective marketing tool ever devised and therefore has the potential to impact the corporate identity in both very positive and negative ways.
Advertising and Marketing combines the ability to present great advertising that is consistent with corporate identity, strategic marketing, and digital technologies to deliver custom-tailored messages to individuals seeking information and solutions at exactly the time when they need them most. DDA understands the complexity, difficulty, and opportunities of Marketing in the 21st Century%u2122.
Product Launch and Promotion connects great product with high visibility, perfect timing, and immediate message delivery. The Internet is unequaled in its ability to publicize, promote, and present new product.
Lead Generation identifies and presents your business to clients and customers who want to buy your business's services and products. A well-constructed, highly-optimized, properly organized website will generate targeted traffic consistently and cost-effectively.
Improved ROI through communication and productivity enhancements has tremendous potential to improve your ROI. DDA's digital technology can shorten sales cycles, improve customer satisfaction, and build customer loyalty, resulting in significant improvement in your ROI ratios.
Dynamic Digital Advertising's expertise in each of these areas allows companies to accurately identify, understand, and implement their short- and long-term goals. It is Dynamic Digital Advertising's mission to give companies reality-based information that takes the mystery out of Marketing in the 21st Century%u2122.
Strategic Planning allows customers to focus on the "big picture" of their company's marketing strategy. Internet marketing strategies and practices that are created then adapted through sound research for the digital age assure business success online.
Corporate Identity is the persona that a company presents across a variety of media. A well-conceived and properly implemented corporate identity is distinctive, easily understood, and consistent from logo to print to broadcast to Internet. The website is the most effective marketing tool ever devised and therefore has the potential to impact the corporate identity in both very positive and negative ways.
Advertising and Marketing combines the ability to present great advertising that is consistent with corporate identity, strategic marketing, and digital technologies to deliver custom-tailored messages to individuals seeking information and solutions at exactly the time when they need them most. DDA understands the complexity, difficulty, and opportunities of Marketing in the 21st Century%u2122.
Product Launch and Promotion connects great product with high visibility, perfect timing, and immediate message delivery. The Internet is unequaled in its ability to publicize, promote, and present new product.
Lead Generation identifies and presents your business to clients and customers who want to buy your business's services and products. A well-constructed, highly-optimized, properly organized website will generate targeted traffic consistently and cost-effectively.
Improved ROI through communication and productivity enhancements has tremendous potential to improve your ROI. DDA's digital technology can shorten sales cycles, improve customer satisfaction, and build customer loyalty, resulting in significant improvement in your ROI ratios.
Dynamic Digital Advertising's expertise in each of these areas allows companies to accurately identify, understand, and implement their short- and long-term goals. It is Dynamic Digital Advertising's mission to give companies reality-based information that takes the mystery out of Marketing in the 21st Century%u2122.
Functional Plan
Dynamic Digital Advertising determines a set of priorities, based on the goals established in Goal Setting, for the functional capabilities and the potential utilities of the entire website. The following is just a few examples of questions DDA answers with their Functional Plan for website design and website development. What information is most important? What is the easiest way to get that information? What other communication tools can be built into the website? Is employee communication important? Do the company's core competencies come through? Is there a specific conversion mechanism and goal page? Is there a strategy to keep people at the site longer? Is there a project management capability to facilitate current customer interaction? Are there tools that help visitors or customers get information that is not readily available? Are there tools that streamline customer service or fill customer needs more quickly than a human? Are there interactive tools that streamline internal procedures? Are there interactive tools that streamline customer relationship procedures? Is there a need for e-commerce enabling? Is there a commerce mechanism that can be handled more efficiently online? Are there inventory or availability issues that can be ported to the Internet? Are there marketing functions that can support a sales staff more efficiently and effectively by the Internet? Are there management tools that can provide detailed information to customers and staff about procedures and policies?
Visitor Conversion
For website visitor conversion to be successful it is important to understand how people will arrive at the website, what their first impressions will be, and how they are likely to navigate the website. DDA website developers and designers establish goal pages and conversion mechanisms to track their physical travel through the website. When consumers shop in a brick-and-mortar business they will most often go to the right and navigate counterclockwise. Companies pay for optimal eye-level shelf space and highly visible displays to increase their sales in retail stores. Dynamic Digital Advertising is a professional company that applies the same concept to custom website design and development. Just as companies pay for the optimal shelf space in a store, online business may pay for the optimal sponsored ads on the returned pages of Google, Yahoo, and MSN. Although optimal shelf space is shown to increase profitability, sponsored ads, however, are not as effective as organic websites.
Keyword Research
Keyword research focuses the search engine optimized content development of your business's website and earns high search engine rankings on the major
search engines like Google, Yahoo, and MSN. DDA-designed optimized websites help turn searchers into visitors who become customers. Keyword Research services at Dynamic Digital Advertising requires an understanding of what keyword phrases best reflect your business's products or services, who is searching for your business's products or services, and why they are searching a particular set of search terms or phrases.
search engines like Google, Yahoo, and MSN. DDA-designed optimized websites help turn searchers into visitors who become customers. Keyword Research services at Dynamic Digital Advertising requires an understanding of what keyword phrases best reflect your business's products or services, who is searching for your business's products or services, and why they are searching a particular set of search terms or phrases.
Site Architecture & Navigation
Every website has an architecture and navigation system, however, very few have a strategically-engineered architecture or a usability-tested navigation system. Proper website architecture and intuitive navigation systems are crucial to the success of every website from simple online brochure-ware websites to sophisticated e-commerce consumer shopping portals. Visitors should not have to fumble through a series of menus and links to be able to find and assimilate the information they want. If they do, they will quickly become frustrated and leave the site for another online business with better architecture and navigation.
Website Design & Corporate Identity
Custom website design must be more than professional in appearance; it should be easy to use, easy to navigate, and easy to comprehend. Your website is not merely an online brochure, but an online business acting as a constant representative of your corporation to millions of potential searchers everyday.
Successful corporate identities are supported by a triad made up of impression, comfort, and conversion. DDA, Philadelphia's leading website design compnay, creates corporate websites and identities that make the right impressions, facilitate comfortable navigation, and ultimately lead to conversion from visitor to customer. Effective corporate website design leads visitors to find the right pathways, reach the right conclusions, and initiate the proper calls-to-action by making a phone call, sending an email, or placing an order.
For your company's corporate custom website design to be successful, it must be able to convert visitors into customers. Through sophisticated metrics analysis, DDA is able to track the ways a visitor navigates the site and determine whether they are responding to a desired call-to-action. At Dynamic Digital Advertising, we design aesthetic and functional websites, measure how successful they are, and make improvements wherever necessary to maximize long-term growth and profitability.
Successful corporate identities are supported by a triad made up of impression, comfort, and conversion. DDA, Philadelphia's leading website design compnay, creates corporate websites and identities that make the right impressions, facilitate comfortable navigation, and ultimately lead to conversion from visitor to customer. Effective corporate website design leads visitors to find the right pathways, reach the right conclusions, and initiate the proper calls-to-action by making a phone call, sending an email, or placing an order.
For your company's corporate custom website design to be successful, it must be able to convert visitors into customers. Through sophisticated metrics analysis, DDA is able to track the ways a visitor navigates the site and determine whether they are responding to a desired call-to-action. At Dynamic Digital Advertising, we design aesthetic and functional websites, measure how successful they are, and make improvements wherever necessary to maximize long-term growth and profitability.
Keyword Rich Content Development
To drive search engine rankings, Digital Advertising, the leader in website design and development, performs extensive research on the keywords that identify the correct potential customers for your online business. DDA's writing department works closely with DDA's Internet marketing specialists, website designers, and programmers to generate effective website content that earns high search engine rankings. By treating keyword-rich content development as an integral part of the website's architecture, Dynamic Digital Advertising builds businesses that are more successful and dynamic than those later retrofit-optimized. While retrofitting for optimization can positively affect search engine rankings, reworking a finished website consumes large amounts of time and energy and produces limited results which can never equal the impact of DDA's integrated optimization process.
Functional Implementation
As with everything Dynamic Digital Advertising does, process is critical. Functional Implementation is a critical phase in the custom website design and website development process because this is the phase where the communication tools, productivity enhancements, and technical infrastructure of the website plan becomes reality.
Website Usability Analysis
To Be Sure Website Usability Analysis was developed by Dynamic Digital Advertising to provide high-end, expert examination at cost effective prices for companies of all sizes. To Be Sure was first introduced in 2000, before people had a clear understanding of what website usability testing really meant. Even then DDA knew this program would be incredibly useful when consistently integrated into the design and development process.
Pre-Launch Optimization
In the conventional website design process, website optimization is retrofitted after launch and not integrated into the website design and website development process, or not implemented at all. Unlike conventional website design companies, Dynamic Digital Advertising utilizes a holistic approach to the web development process that marries client input with the extensive experience of DDA's expert search engine technicians.
Dynamic Digital Advertising's Pre-launch Optimization assures clients that the platform will achieve the highest initial rankings possible on the major search engines like Yahoo, Google, and MSN. Our clients are assured that the platform is as open and well presented as possible at launch for indexing and ranking by the major search engines. With DDA, websites are recognized by the search engines faster, ranked higher, and are more robust platforms for future search engine ranking growth.
Dynamic Digital Advertising's Pre-launch Optimization assures clients that the platform will achieve the highest initial rankings possible on the major search engines like Yahoo, Google, and MSN. Our clients are assured that the platform is as open and well presented as possible at launch for indexing and ranking by the major search engines. With DDA, websites are recognized by the search engines faster, ranked higher, and are more robust platforms for future search engine ranking growth.
Website Hosting
As a website hosting provider, DDA understands that one of the most common complaints is a lack of technical support. DDA is obsessed with customer service. When you call, you can talk to an expert directly who knows who you are. Other web hosts may use a voice mail system where you receive no feedback resulting in your problem or concern going unanswered.
Providing hosting does not produce a revenue stream for DDA. What it does provide is a safe, secure, and reliable environment for its clients' online businesses and a relationship-building mechanism between DDA and the clients served. Dynamic Digital Advertising's website hosting, email hosting, web traffic reporting, URL registration management, backups and client support are all offered at little or no cost in the interest of helping clients build successful versions of their businesses online.
Providing hosting does not produce a revenue stream for DDA. What it does provide is a safe, secure, and reliable environment for its clients' online businesses and a relationship-building mechanism between DDA and the clients served. Dynamic Digital Advertising's website hosting, email hosting, web traffic reporting, URL registration management, backups and client support are all offered at little or no cost in the interest of helping clients build successful versions of their businesses online.
Website Metrics
The result is the evolution of an online business that climbs to the top of the major search engines like Google, Yahoo, and MSN. DDA-designed websites provide the world class user experience that converts visitors into customers. By using the most sophisticated metrics software available, Dynamic Digital Advertising tracks the cookie crumb trail visitors leave behind to make sure that your website is maximizing its visitor conversion potential.
Post-Launch Optimization
The post-launch process at Dynamic Digital Advertising is more than a conventional retrofit process that attempts to fix problems created by conventional designers. The companies who focus on optimization only in the post-launch process expend large amounts of time and energy in trying to minimize the negative effects of the compromised platform or mitigate poor search engine marketing design. Dynamic Digital Advertising's integrated development process results in platforms that create maximized shelf life, scalability, and search engine potential. DDA implements the tools for effective search engine ranking pre-launch, and post-launch to utilize the appropriateness and the strength of the platform and continually improve already significant search engine rankings.
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Links Related to DDA
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