How to Produce DISCOUNT Cards?
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Tips to Produce DISCOUNT CARDS
There is a big money business that can be started for next to nothing, with low risk, that involves giving away special cards. These cards are DISCOUNT CARDS, wallet-sized cards that allow the bearer to receive discounts at participating businesses.
These businesses pay to have their advertisement on the card. They profit from the increased exposure and from gaining new customers who come in for the discount and become return customers.
The card-holders benefit from the discounts they can receive. And YOU benefit from the profitable advertising you sell!
This is a relatively simple business to explain. Here's an overview:
- Design your card.
- Figure your expenses and set your ad prices.
- Contact businesses that frequently use discounts or coupons (potential advertisers for you) either in person or by mail, with an information package.
- Gather the ads (and the money!) and print them together on wallet-sized cards.
- Distribute the cards to the public.
Is That Is All? No More?
That is all there is to it. Of course, you may need to know some additional useful details, and those DETAILS are covered in this report.
This business works especially well if there is a college in your town, or any large number of people who either vacation there or move to town, but it can be run successfully in any area. The best part (besides the money) is that you can run this business from your kitchen table! Here is exactly what you need to do to make great profits in the discount card business.
This business works especially well if there is a college in your town, or any large number of people who either vacation there or move to town, but it can be run successfully in any area. The best part (besides the money) is that you can run this business from your kitchen table! Here is exactly what you need to do to make great profits in the discount card business.
Name Your Discount Cards!
First, think up a name for your card. A catchy name that has words like DISCOUNT, SAVER, MONEY, BUCKS, BIG, FREE or other dollar-saving words will stick in people's minds.
If you (or a friend) have artistic ability, design a logo, with either your card's name, or a picture conveying the money-saving feature of the card.
Next, design how your card will look. It should fit easily into a wallet, so stick to credit card size. On the front, your logo should appear, along with, at most, six ads, in three columns of two. The back should be divided into, at most, twenty ad spaces, again in three columns (7 on the sides, 6 in the middle).
This might sound like a lot, but they will be readable. Do not forget to put your business name, address and phone on the front or back, at the bottom of the card.
You should also put together a poster with your logo and information about the card. Leave space for a list of locations where the card can be obtained, and for a list of the advertising businesses.
This poster will be inexpensive for your printer to produce, and can be produced on your computer, if you have one, reducing your expenses even further.
If you (or a friend) have artistic ability, design a logo, with either your card's name, or a picture conveying the money-saving feature of the card.
Next, design how your card will look. It should fit easily into a wallet, so stick to credit card size. On the front, your logo should appear, along with, at most, six ads, in three columns of two. The back should be divided into, at most, twenty ad spaces, again in three columns (7 on the sides, 6 in the middle).
This might sound like a lot, but they will be readable. Do not forget to put your business name, address and phone on the front or back, at the bottom of the card.
You should also put together a poster with your logo and information about the card. Leave space for a list of locations where the card can be obtained, and for a list of the advertising businesses.
This poster will be inexpensive for your printer to produce, and can be produced on your computer, if you have one, reducing your expenses even further.
Figure the Costs of Your Discount Cards
Now figure your costs. The major cost to you will be printing, so check with a number of printers for price quotes. You will want a one or two colour glossy card, with price quotes for quantities for 1,000 - 10,000 cards. Find out at what quantities significant price breaks occur.
This can help determine exactly how many cards you want to produce and distribute. This number will be important when it comes to contacting your advertisers.
Don't be put off by how much the cards will cost! You won't have to worry about laying out a lot of money for the production of the cards, because you should require that advertisers pay at least half of their advertising price at the time they decide to advertise, the remainder when cards are distributed.
Some businesses will prefer to pay 100% upfront, which is just fine! You shouldn't deal with businesses that won't pay anything upfront, unless you have some desire to deal with collection headaches.
This can help determine exactly how many cards you want to produce and distribute. This number will be important when it comes to contacting your advertisers.
Don't be put off by how much the cards will cost! You won't have to worry about laying out a lot of money for the production of the cards, because you should require that advertisers pay at least half of their advertising price at the time they decide to advertise, the remainder when cards are distributed.
Some businesses will prefer to pay 100% upfront, which is just fine! You shouldn't deal with businesses that won't pay anything upfront, unless you have some desire to deal with collection headaches.
Distribution of Your Discount Cards
You should be thinking about how to distribute these cards. If there is a college in your town, here are few ideas. Contact the admissions department at the college, explain your discount card, and see if they would consider putting a card into the orientation materials each incoming student gets.
Also, find out places where you may put a stack of cards for students to take. Prime locations are cafeterias and dining halls, snack bars, libraries and any other places where students group.
For the general public, great distribution spots are similar to the college spots. Restaurants, grocery stores, theatres, apartment buildings, anywhere where there are large groups of people.
Do not forget that you can give a good supply to each advertiser, to give free to his or her customers. All you need to do is a few good, persuasive phone calls, and your distribution will be taken care of easily.
Stress to the person you're speaking with that making the cards available to their customers will be good business for them, even if they don't advertise on the card, because their customers will appreciate being given these discounts and will look upon the business as their friend for doing so.
Also, find out places where you may put a stack of cards for students to take. Prime locations are cafeterias and dining halls, snack bars, libraries and any other places where students group.
For the general public, great distribution spots are similar to the college spots. Restaurants, grocery stores, theatres, apartment buildings, anywhere where there are large groups of people.
Do not forget that you can give a good supply to each advertiser, to give free to his or her customers. All you need to do is a few good, persuasive phone calls, and your distribution will be taken care of easily.
Stress to the person you're speaking with that making the cards available to their customers will be good business for them, even if they don't advertise on the card, because their customers will appreciate being given these discounts and will look upon the business as their friend for doing so.
Calculating the Profits from Your Discount Cards
Now that you have your printing quotes, determine how much you can charge for advertising. Estimate what your phone, advertising, driving and postage expenses will be.
If you lump all these outcomes together, you will have an idea of what your costs will be.
Now, multiply that figure by five. Divide that figure by the total number of advertisers you will have on your card. The number you end up with is the average price you could charge per ad.
Does this sound reasonable, considering the number of cards you'll be distributing? If so, it should make a good starting point.
For example, if you are planning to distribute 8,000 cards with 26 advertisers, and your estimated expenses will be $1200, the formula is ($1,200 x 5)/26, or $230.77 average ad price ($28.85 per thousand), and your profit would be $4,800.
Considering the benefits the advertiser will get from the cards (they will be kept and used for a long time, usually 3 to 6 months, and 5,000 people will be exposed to their ad repeatedly over that period of time), this will probably be reasonable.
You need to consider the economy in your area, the size of your area, and any competition you might have, as this can effect what you may be able to charge.
If you lump all these outcomes together, you will have an idea of what your costs will be.
Now, multiply that figure by five. Divide that figure by the total number of advertisers you will have on your card. The number you end up with is the average price you could charge per ad.
Does this sound reasonable, considering the number of cards you'll be distributing? If so, it should make a good starting point.
For example, if you are planning to distribute 8,000 cards with 26 advertisers, and your estimated expenses will be $1200, the formula is ($1,200 x 5)/26, or $230.77 average ad price ($28.85 per thousand), and your profit would be $4,800.
Considering the benefits the advertiser will get from the cards (they will be kept and used for a long time, usually 3 to 6 months, and 5,000 people will be exposed to their ad repeatedly over that period of time), this will probably be reasonable.
You need to consider the economy in your area, the size of your area, and any competition you might have, as this can effect what you may be able to charge.
The Effectiveness of Design on Pricing Your Discount Cards!
When you decide how much to charge for ads, here are a few things to keep in mind. Ads on the front of the card should be much higher priced than on the back, and, as a result, should be slightly larger.
On the back, you can set two different ad rates by putting using "boxed ads." An ad with a black box around it will be noticed more than one without, so it can be slightly higher.
A good example of ad prices corresponding to the above average ad price would be $200 for a plain ad on the back of the card, $230 for a boxed ad on the back, and $260 for an ad on the front of the card.
On the back, you can set two different ad rates by putting using "boxed ads." An ad with a black box around it will be noticed more than one without, so it can be slightly higher.
A good example of ad prices corresponding to the above average ad price would be $200 for a plain ad on the back of the card, $230 for a boxed ad on the back, and $260 for an ad on the front of the card.
Who Would Take Advantages of Your Discount Cards?
Now's the time to contact potential advertisers.
Here's a short list of the types of businesses that will be most likely to take advantage of your service:
Here's a short list of the types of businesses that will be most likely to take advantage of your service:
Discount Cards List of Demands
You can add to Discount Cards List of Demands and let it grow.
http://www.easyfundraisingcards.com/
http://www.easyfundraisingcards.com/1 point
Not Only Discount Cards, this IDEA Makes Profits Too!
This is not a complete list, but it should give you an idea of the types of businesses you need to contact. You can add to it if you know more.
Believe It Or Not!
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I'll show you also how to use them on your website, and newsletters. You just need to build a website here if you haven't any: Build a Web Business here.
I hope the article above is useful and adjustable to your needs and location.
Believe It Or Not!
I am giving more benefits on reports like this one. Just receive them totally FREE when you subscribe to "Wise Biz Marketing" Newsletter and confirm your subscription.
I'll show you also how to use them on your website, and newsletters. You just need to build a website here if you haven't any: Build a Web Business here.
I hope the article above is useful and adjustable to your needs and location.
A Discount Cards Lesson!
I had some discount cards called Club Bucks the time I was associate with Clubshop. The Clubshop produced those cards with a dream that they may become international discount cards. The club has many merchants recruited in many Locations in the United States and Europe.
However, the dreams remain only dreams. The Club Bucks are rewards created to enable DHS Club members to save money on their offline and online shopping purchases. They save money simply by using the discount cards on merchants' shops and those merchants should be members. I am keeping those discount cards with me to remember this failure.
However, the dreams remain only dreams. The Club Bucks are rewards created to enable DHS Club members to save money on their offline and online shopping purchases. They save money simply by using the discount cards on merchants' shops and those merchants should be members. I am keeping those discount cards with me to remember this failure.
Great Discount Cards and Discount on Products on CafePress
This great store offers discount cards and other discounts on products through the entire Cafepress network. Have a look, order products and support me at the same time. Peace be with you.
Discount Card
Sticker (Rectangle)
Squadron of Poets' Teddy Bear
Teddy Bear
Squadron of Poets' Dog T-Shirt
Dog T-Shirt
Discount Cards and Great Stuff on eBay
eBay also offers discount cards and rebates on eBay stuff.
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Discount Cards, Gift Certificates and other Discounts on Amazon
Here are some gift certificates, discounts, cards and rebates on products on Amazon.
Searched Discount Cards
Discount Cards on search feeds to feed your needs for discounts cards, rebates and anything else in between.
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Ezine Acts Feeds on Discount Cards
This is the Ezine Acts Network feeds on the discount cards platform.
Fetching RSS feed... please stand byTwitter Follows Discount Cards and Other Networks
- talkative
- aka talkative
- 157 followers
- 77 following
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Readers' Feedback on DISCOUNT CARDS
Liked the DISCOUNT CARDS lens? Want to share your feedback, or just give a thumbs up? Be the first to submit a blurb!
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- Khalid-Osman Khalid-Osman Oct 21, 2008 @ 9:29 am
- Thanks Mark, I appreciate even one mark rating, since the lens interests you;-)
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- moscorp moscorp Oct 17, 2008 @ 1:58 pm
- Interesting Article, Though I have been in the discount business and also the fundraising discount card Business. I had not even considered this
Mark South
http://www.easyfundraisingcards.com/
My Feeds on Discount Cards
These are my squidoo lenses and those who fall in the circle of my influence feeds on discount cards platform. Just sending love messages to lens masters who are members of my squadron of poets group. The group accepts only themed lenses on poetry.
Fetching RSS feed... please stand byDiscount Cards on Amazon Search!
Amazon search tool is amazing! It pulls information from simple searches. Try it by entering relevant search terms to discount cards!
Discount Cards an Much More on Catalogs!
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