DIY (Do It Yourself) Copywriting Tips

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ARE YOU A:

* VA (Virtual Assistant)?
* Coach?
* Consultant?
* Entrepreneur/Solopreneur?
* Small Business Owner?
* Graphic Designer?
* Web Designer/Developer?
* SEO Consultant?


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I am often asked by business owners, entrepreneurs, consultants, coaches, VAs (virtual assistants) and others for copywriting tips.
Here are a few of the most important:

1. It is actually about them, not you.
Your marketing copy isn't where you tell your life story or replicate your college thesis. It's not about your style, your preferences or your own "voice." It's not even about what you personally think or want. It's about the audience, the product/ service and, ultimately, about selling.

2. Be eye-friendly.
Nothing tires the eyes and kills interest more than a big block of endless black text. So include bullets, sub-heads, questions, sidebars and headlines to break your copy into easy-to-scan chunks.

3. Back it up and be realistic.
Don't over-promise or over-hype. Be honest in your copy, just as you would in a verbal conversation. Your target market will love you for it and will be all the more attracted to you and your products/services.

4. Tell them what to do next.
Don't lead them to the end and then leave them hanging. Tell them what they need to do to become your customer. Whether it is by phone, e-mail, coming into the store or by Pony Express for that matter, tell them clearly and precisely. You'd be amazed by how many businesses forget to include a clear call to action in their copy.

5. Speak their language.
Know who you are writing and marketing to. Are there certain must-use words? Are there major no-no words? Use an acronym or jargon only if you're certain everyone will know what you're talking about. If the writing comes across as disconnected from its audience, this will be evident from the get-go.

6. Become a wealth of information.
So, you're an expert? Show it! Pack your copy with expert advice, tips, resources and information. It's more important to be seen as a trusted expert thank it is to "make the sale" each and every time.

About Allison Nazarian:

Allison Nazarian is the President & Founder of Get It In Writing, Inc., a leader in providing copywriting and marketing services, consulting and instruction to businesses throughout the world. Allison is a recognized expert in the areas of information marketing; blog writing; SEO copywriting; and developing accessible and affordable tools such as books and training programs for marketing DIY-ers (do-it-yourselfers). Allison and Get It In Writing have been featured in the Wall Street Journal, INC Magazine, the Christian Science Monitor and WomenEntrepreneur.com. For free copywriting and marketing tips and to immediately download Allison's free e-book:
How the Right Words Will Help You Master Marketing & Increase Sales: Top 8 Copywriting Secrets Revealed visit our website at www.GetItInWriting.biz and our blog at www.GetItInWriting.biz/blog

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